This file is much more than just GAIQ answers book. If you are looking for the latest Google Analytics Individual Qualification exam answers, you will get way more than that. Here is what's included in this pack:
- Google Analytics Individual Qualification exam answers file. All possible exam questions, 100% correct answers, and explanations. You can pass GAIQ in less than 10 minutes. It can't be easier.
- Not only GAIQ. 6 more files with Google Analytics Academy assessments. Pass assessments easily and earn your Analytics Academy assessments.
- Also, you will get a Premium 232 pages Ultimate Google Analytics Kickstarter Guide. It is a more efficient way to learn Google Analytics than watching hours of fancy animated videos with entry-level concepts. Just practice with a real or demo Google Analytics account with this ultimate guide, and you will progress much faster.
Some useful links:
- The official link to Google Analytics Individual Qualification page (Google SkillShop). Google SkillShop.
- The official Link to Google Analytics Academy page. Analytics Academy.
- More certification exam preparation guides. YZYDO certification exam answers.
____
Check below some sample questions (from the real exams). Can be used for training purpose (optional). Answers are included in the files.____
Google Analytics Individual Qualification Exam Questions
Google Analytics certification (GAIQ) is considered the main GA certification program. The exam contains 70 various format questions. Note, that there are much more possible questions.
Also, some concepts are quite out of date. As you probably know GA tools is being continuously updated and new featured have been added recently.
GA 4.0 is a good example. However the official training and the exam itself does not reflect the latest updates.
Its up to you to take the training that is out of date. Or use these files to get certified in minutes, and focus on learning new features or practicing with a GA.
__________
If a user visits a web page with an embedded video, leaves without clicking on anything, and the session times out, how will Google Analytics report the session?
As a click
As an interaction
As a bounce
As an event
__________
What feature is required to send data from a web-connected device (like a point-of-sale system) to Google Analytics?
The Measurement Protocol
Browser cookies
Data Import
The Networking Protocol
__________
What report provides data on how specific sections of a website performed?
Location report
Frequency and Recency report
Content Drilldown report
Top Events report
__________
What scope applies to Custom Metrics?
Session
Customer
User
Hit
__________
What report shows which web pages get the most traffic and highest engagement?
All Pages report
Frequency and Recency report
Engagement report
Active Users report
__________
When will Google Analytics be unable to identify sessions from the same user by default?
When the sessions happen in the same browser on the same day
When the sessions happen in the same browser on the same device
When the sessions happen in different browsers on the same device
When the sessions share the same browser cookie
__________
What criteria could not be used to create a Dynamic Remarketing audience?
Users who viewed a homepage
Users who viewed product-detail pages
Users who viewed a search result page on a website
Users who returned an item they purchased
__________
Which three campaign parameters are recommended to manually track campaigns?
Medium, Source, and Campaign
Source, Content, and Term
Campaign, Content, and Term
Medium, Source, and Content
__________
What is a “dimension” in Google Analytics?
The lifetime value of a user in a given date range
A report that offers different demographic information about your audience
An attribute of a data set that can be organized for better analysis
A comparison of data between two date ranges
__________
What report indicates where users start or exit the conversion funnel?
Cohort Analysis
User Timings
Goal Flow
Treemaps
__________
What feature must be enabled to use Multi-Channel Funnels?
Goals or Ecommerce
Custom Dimensions
In-page Analytics
Advertising Features
__________
To recognize users across different devices, what feature must be enabled?
User ID
Audience Definitions
Attribution Models
Google Ads Linking
__________
Auto-tagging is used to collect data from what kind of traffic?
Social media traffic
Google Ads Campaign traffic
Website referral traffic
Social media traffic
__________
Views can include website data collected before the view was created.
FALSE
TRUE
__________
If a web page visitor clears the Analytics cookie from their browser, what will occur?
Analytics will set a new unique ID the next time a browser loads a tracked page
Analytics will set a new browser cookie the next time a browser loads a tracked page
All of the above
Analytics will not be able to associate user behavior data with past data collected
__________
What is not a benefit of Google Analytics Remarketing?
Allow customers to quickly reorder an item they have previously purchased
Create remarketing lists based on custom segments and targets
Show customized ads to customers who have previously visited your site
Create remarketing lists without making changes to your existing Analytics snippet
__________
Which reports require the activation of Advertising Features?
Cohort Analysis reports
Real-time reports
Demographics and Interests reports
Geo reports
__________
What is a “secondary dimension” in Google Analytics?
A dashboard widget that offers more specific analysis
A visualization to understand the impact of data
An additional report dimension for more specific analysis
An additional report metric for more specific analysis
__________
If a Destination Goal is created for a newsletter sign-up and a user completes the newsletter sign-up three times in three separate sessions, how many Goal conversions will Google Analytics count?
3
1
6
2
__________
In Custom Reports, what must metrics and dimensions share in order to report accurately?
Same index
Same view
Same scope
Same Custom Report
__________
What report shows the percentage of traffic that previously visited a website?
Behavior > Frequency and Recency report
Behavior > New vs returning report
All traffic > Referrals report
Interests > Affinity categories report
__________
What report indicates the pages of a website where users first arrived?
All Pages report
Landing Pages report
Location report
Pages report
__________
Which metric reports on how often a channel contributes to a conversion prior to last-click attribution?
Primary conversion
Secondary conversion
Second-to-last-click attribution
Assisted conversion
__________
To view accurate data in a Custom Report, what action should be avoided?
Use multiple dimensions together in the same report
Create a report with Custom Metrics
Use a Custom Dimension as a primary dimension
Pair metrics and dimensions of different scopes
__________
If a user watches a video with event tracking three times in a single session, Analytics will count how many Unique Events?
6
3
2
1
__________
What report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods?
Cohort Analysis report
User Explorer report
Active Users report
Users Flow report
__________
What report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods?
Cohort Analysis report
User Explorer report
Active Users report
Users Flow report
__________
What report compares metrics based on user acquisition date over a series of weeks?
Active Users
Users Flow
User Explorer
Cohort Analysis
__________
For autotagging, what parameter does Google Ads include in the destination URL?
urlid=
gclid=
adid=
utm=
__________
Once filters have been applied, what is the option to recover filtered data?
Filtered data is not recoverable
Data may be recovered within 5 days
Data may be recovered within 10 days
Data may be recovered within 30 days
__________
What report indicates the last page users viewed before leaving a website?
Pages report
All Pages report
Exit Pages report
Landing Pages report
__________
When does the tracking code send an event hit to Google Analytics?
Every time a user adds an event to their calendar
Every time a user makes a reservation
Every time a user performs an action with pageview tracking implemented
Every time a user performs an action with event tracking implemented
__________
Using a standard Google Analytics configuration, which characteristics cannot be used to create a custom segment?
Users who are female and have children
Users who viewed a page on a website, then watched a video
Users who engaged in a social media or email campaign
Users 25 to 34 years old who have their browser set to Spanish
__________
Which kinds of hits does Google Analytics track?
Event
All of the above
Pageview
Transaction
__________
What is not considered a “source” in Google Analytics by default?
(direct)
googlemerchandisestore.com
__________
The default session timeout duration in Google Analytics is how many minutes?
10
20
30
5
__________
What campaign parameter is not available by default in Google Analytics ?
utm_adgroup
utm_source
utm_medium
utm_content
__________
What report identifies browsers that may have had problems with a website?
The Active Users report
The Source/Medium report
The Browser & OS report
The New vs Returning report
__________
What filter would only include data from a campaign titled “Back to School” in Campaign reports?
Custom Search and Replace filter with field “Campaign Name”, string “back to school”, and pattern “include”
Custom Include filter with field “Campaign Name” and pattern “back to school”
Predefined Include filter with “traffic to the hostname” “that are equal to” “back to school”
Custom Include filter with field “Page Title” and pattern “back to school”
__________
If the Google Merchandise Store sets up a URL goal of “/ordercomplete” and a Match Type of “Begins with”, which of the following pages on www.googlemerchandisestore.com will NOT count as a goal?
/order/complete.php
/ordercomplete.php
/ordercomplete/thank_you.html
/ordercomplete/index.html
__________
What does assigning a value to a Google Analytics Goal enable?
Analyze a website conversion funnel
Compare goal conversions and measure changes to a website
Track real-time business revenue
Track actual revenue from conversions
__________
What data table display compares report metrics to the website average?
Performance
Comparison
Pivot
Percentage
__________
What feature would be used to collect how many times users downloaded a product catalog?
Custom Report
Event Tracking
Custom Dimension
Calculated Metrics
__________
To increase the speed at which Google Analytics compiles reports, what action could be taken?
Choose “Faster response” in the sampling pulldown menu
Apply an advanced filter to the report
Choose “Greater precision” in the sampling pulldown menu
Remove any filters on the view
__________
Which parameters can be included with an event hit for reporting?
Category, Action, Label, Unique Events
Event, Category, Action, Label
Category, Action, Label, Total Events
Category, Action, Label, Value
__________
Which assets cannot be shared in the Solutions Gallery?
Segments
Custom reports
Goals
Custom Dimensions
__________
Where should the Analytics tracking code be placed in the HTML of a webpage for data collection?
Just before the closing </body> tag
Just before the closing </head> tag
Just after the opening <body> tag
Just after the opening <head> tag
__________
What feature is required to collect the number of comments users posted to a web page?
Custom Metric
Calculated Metric
Custom Dimension
Custom Channel Groupings
__________
What channel is not included in the default Channels report?
Direct
Display
Organic Search
Device
__________
What is the “Bounce Rate” in Google Analytics?
Number of times users returned to a website in a given time period
Percentage of visits when a user landed on a website and exited without any interactions
Percentage of total site exits
Percentage of sessions in which a user exits from a homepage
__________
What type of Custom Report shows a static sortable table with rows of data?
Map Overlay
Pivot Table
Flat Table
Explorer
__________
View filters are applied in what order?
Creation date
Sequential order
Alphabetical order
Random order
__________
To track users and sessions across multiple domains, what first must be set up?
Cross-domain tracking
Google Ads Linking
Data Import
Ad Exchange Linking
__________
What is used to create Smart Goals?
Machine-learning algorithms
Custom Reports
Remarketing audience
Analytics Goals
__________
When the same default tracking code is installed on pages with different domains, what will result?
Analytics will associate users and sessions with a single domain
Analytics will not associate users and sessions with any domain
Analytics will associate users and sessions with their respective domains
Analytics will send an alert about duplicate data collection
__________
What feature can join offline business systems data with online data collected by Google Analytics?
Data import
User ID
Goal tracking
Google Ads Linking
__________
When does a default Analytics session expire?
After 30 minutes, regardless of user activity on a web page
When a user opens a new browser window
When a user is inactive on a web page for more than 30 minutes
At noon every day
__________
What campaigns require manual tags on destination URLs for tracking?
None of the above
Autotagged campaigns
Email campaigns
Google Ads campaigns
__________
To recognize users across different devices, what is required for User ID?
A new Analytics account for reporting
Sign-in that generates and sets unique IDs
All of the above
Google Tag Manager
__________
What model represents the hierarchical structure of a Google Analytics account?
View > Account > Property
Account > Property > View
Account > View > Property
Property > Account > View
__________
What criteria cannot be used to create a Custom Segment?
Sequences of user actions
Dimensions
Metrics
Ad type
__________
What feature collects company-specific data such as Member Status?
Custom Dimension
Custom Metric
Event Tracking
Custom Filter
__________
Which user characteristic may NOT be used to change keyword bids in Google Ads?
ad preference
location
time of day
device
__________
How would a view filter be configured to include only users from Brazil and Argentina?
Filter 1: exclude all countries except Brazil and Argentina
Filter 1: include Brazil or Argentina
Filter 1: include Brazil > Filter 2: include Argentina
Filter 1: include Argentina > Filter 2: include Brazil
__________
In Multi-Channel Funnel Reports, how are default conversions credited?
First campaign, search, or ad
Equal credit along the conversion touchpoints
Last campaign, search, or ad
Second to last campaign, search, or ad
__________
Custom Dimensions can be used as what?
All of the above
Primary dimensions in Custom Reports
Secondary dimensions in Custom Reports
Secondary dimensions in Standard reports
__________
What scope levels available for dimensions and metrics?
Event-level, duration-level, transaction-level, or user-level scope
Location-level, duration-level, product-level, or user-level scope
Event-level, session-level, transaction-level, or user-level scope
Hit-level, session-level, product-level, or user-level scope
__________
What data is Google Analytics Goals unable to track?
Signing up for a newsletter
Making a purchase
Customer’s lifetime value
Watching a video
__________
What Remarketing audiences cannot be defined by default?
Users who played a video on a website
Users who speak a particular language
Users who visited a specific page on a website
Users who visited a physical store
__________
When does the Analytics tracking code send a pageview hit to Google Analytics?
Every time a user clicks a video on a website
Every time a user searches on a website
Every time a user loads a webpage with embedded tracking code
Every time a user adds an item to an online shopping cart
__________
What is not a filter setting for data in views?
Restore
Modify
Include
Exclude
__________
Which Goals are available in Google Analytics?
Pageview, Event, Transaction, Social
Destination, Event, Pageview, Social
Location, Event, Time, Users per Session
Destination, Event, Duration, Pages/Screens per Session
__________
Google Analytics cannot collect data from which systems by default?
Online point-of-sale systems
Mobile devices
Offline inventory database
Websites
__________
What is not considered a default “medium” in Google Analytics?
cpc
referral
organic
__________
View filters may be applied retroactively to any data that has been processed.
True
False
__________
What feature is required to track customer search terms on a website?
Enhanced Ecommerce
Site Search
Search filters
Data Import
__________
Sharing a Custom Report will share the report configuration and data included in the report.
TRUE
FALSE
__________
What is a “metric” in Google Analytics?
The dates in a date range
A dimension that can help analyze site performance
The numbers in a data set often paired with dimensions
A segment of data separated out in a report for comparison
__________
Which default traffic source dimensions does Google Analytics report for each website visitor?
Campaign and Medium
Source and Medium
Campaign and Ad Content
Source and Campaign
__________
Which reports indicate how traffic arrived at a website?
Demographics
Geo
Behavior
All Traffic
__________
What cannot be collected by the default Analytics tracking code?
Device and operating system
User’s favorite website
Browser language setting
Page visits
__________
What report shows which types of mobile devices visited a website?
Site Content > Landing Page report
All Traffic > Source/Medium report
Technology > Network report
Mobile > Devices report
__________
What is the set of rules that determines how sales and conversions get credited based on touch-points in the conversion path?
Channel Groupings
Conversion tracking
Multi-Channel Funnels
Attribution modeling
__________
What report shows a visual representation of user interactions on a website?
Content Drilldown report
Landing Pages report
Behavior Flow report
Treemaps report
__________
What metric-dimension combination is not valid?
Avg. Time on Page / Device Category
Sessions / Source
Sessions / Bounce rate
Total Events / User Type
__________
Sampling is applied to reports before segmentation.
FALSE
TRUE
__________
What report shows the percent of site traffic that visited previously?
Frequency & Recency report
Sales Performance report
Referrals report
New vs Returning report
__________
What asset is used to build a remarketing list?
Custom Dimension
Custom Segment
Custom Metric
Custom Report
__________
What is not a benefit of using segments to analyze data?
Isolate and analyze specific conversion paths using conversion segments
Compare behavior metrics for groups of users like Converters vs non Converters
Analyze users by single or multi-session conditions
Permanently modify the data in a view
__________
When linking a Google Ads account to Google Analytics, what is not possible?
Create remarketing lists in Analytics to use in Google Ads campaigns
Adjust keyword bids in Google Ads from Google Analytics
Import Analytics Goals and transactions into Google Ads as conversions
View Google Ads click and cost data next to site engagement data in Analytics
__________
In Multi-Channel Funnel Reports, what channel would not be credited with a conversion?
Television commercials
Social network
Website referrals
Paid and organic search
__________
Filters cannot perform what action on collected data?
Include data from specific subdomains
Include shopping preferences
Exclude traffic from particular IP addresses
Convert dynamic page URLs to readable text strings
__________
Segments will not allow you to do what?
Build custom Remarketing lists
Permanently alter data
Create subsets of sessions or users
Isolate and analyze data
__________
Which reports indicate how website referrals, organic search, and ad campaigns assisted in conversions?
Goals reports
Ecommerce reports
Multi-Channel Funnel reports
Acquisition reports
__________
What data does Google Analytics prohibit collecting?
Purchase amount
Product SKU(s)
Personally identifable information
Billing city
__________
A new Custom Channel Group may be applied retroactively to organize data that has been previously collected.
True
False
__________
What would prevent data from appearing in a Custom Report?
Custom Report isn’t shared with users in the same view
Too many dimensions in a Custom Report
A filter that removes all the data
Too many metrics in a Custom Report
__________
In views that don’t have data import enabled, Custom Dimensions values may be viewed for dates before the Custom Dimension was created.
TRUE
FALSE
__________
What scope would be set for a Custom Dimension that reports membership status for a customer rewards program?
Session
Product
Hit
User
__________
Within how many days can a deleted view be restored?
15
35
5
25
__________
If a user visits a web page with an embedded video, leaves without clicking on anything, and the session times out, how will Google Analytics report the session?
As a click
As an interaction
As a bounce
As an event
__________
Google Analytics For Beginners Assessment.
Google Analytics Academy that is separate program form Google SkillShop currently offers Google Analytics related certifications. One of them is Google Analytics for beginners. To earn your certificate you need to pass 4 assessments.
Using tracking code, Google Analytics can report on data from which systems?
E-commerce platforms
Mobile Applications
Online point-of-sales systems
Systems not connected to the Internet
__________
To collect data using Google Analytics, which steps must be completed?
Install Google Analytics desktop software
Create an Analytics account
Add Analytics tracking code to each webpage
Download the Analytics app
__________
The Analytics tracking code can collect which of the following?
Language the browser is set to
Type of browser
User’s favorite website
Device and operating system
__________
When will Google Analytics end a session by default?
After 30 minutes, regardless of user activity on your website
Once the user opens another browser window
When a user is inactive on your site for 30 minutes or more or closes a browser window
At noon every day
__________
Once Google Analytics processes data, it’s stored in a database where it can’t be modified.
True
False
__________
Which represents the hierarchical structure of a Google Analytics account from top to bottom?
View > Account > Property
Property > Account > View
Account > View > Property
Account > Property > View
__________
A user with “edit” permissions at the Account level will automatically have “edit” permissions at which other levels?
User
Property
View
Product
__________
To locate a property’s Analytics tracking code, which sequence of steps should be followed?
Admin > Tracking Code > Tracking Info
Admin > Tracking Info > Tracking Code
Reports > Audience > Tracking Code
Audience Reports > Settings > Tracking Code
__________
To use Analytics to collect website data, what must be added to the website page HTML?
Google campaign parameters
Google Analytics terms and conditions
Google Analytics tracking code
A permissions button
__________
Where should the Analytics tracking code be placed in the HTML of a webpage to collect data?
Immediately after the opening <head> tag of your website
Immediately before the closing </head> tag of your website
Immediately after the opening <body> tag of your website
Immediately before the closing </body> tag of your website
__________
When a new view is created, what data will be included?
Data from before the view was created
Data from after the view was created
Data from before and after the view was created
No data
__________
A deleted view can be recovered by account administrators within how many days?
35
65
95
125
__________
What are the options for filtering data in Google Analytics?
Exclude data from a view
Include data in a view
Modify how data appears in your reports
All of the above
__________
Why is it important to keep one unfiltered view when using filters with Google Analytics?
To ensure you can always access the original data
In order to configure Goals
In order to use a filter for multiple views
There is no reason to have an unfiltered view
__________
In which order does Google Analytics filter data?
Alphabetical order by filter name
The order in which the filters were last edited
The order in which the filters are applied
Randomized order
__________
When a filter is applied to a view, what data is affected?
Data from before the filter was created
Data from after the filter was created
All the data available in a view
None of the data available in a view
__________
What feature would be used to compare two date ranges in a report?
Hourly, Day, Week, Month views in the time graph
Real-time reports
Date range comparison
Account selector
__________
What does the “Users” metric measure?
The total number of visits to your website
Users that had at least one session on your site in the given date range
Users that landed on the homepage of your website
Users who have signed up to an email newsletter on your website
__________
What is the “Bounce Rate” in Google Analytics?
The number of times unique users returned to your website in a given time period
The percentage of sessions in which a user exits from your homepage
The percentage of total site exits
The percentage of visits when a user landed on your website and exited without any interactions
__________
What is a “dimension” in Google Analytics?
The total amount of revenue a business has made in a given date range.
An attribute of a data set that can be organized for better analysis.
A comparison of data between two date ranges.
A report that offers information about your audience.
__________
What is a “metric” in Google Analytics?
A dimension that can help you analyze site performance.
The dates in your date range.
A segment of data separated out in a report for comparison.
The numbers in a data set often paired with dimensions.
__________
What is a “secondary dimension” in Google Analytics?
An additional widget you can add to a dashboard for more specific analysis.
An additional metric you can add to a report for more specific analysis.
An additional dimension you can add to a report for more specific analysis.
A visualization that allows you to understand the impact of your data.
__________
Which Google Analytics visualization compares report data to the website average?
Pivot view
Comparison view
Performance view
Percentage view
__________
How can the amount of data in a sampled Google Analytics report be increased?
Apply additional filters
Remove the Secondary Dimension
Choose “Faster response” in the sampling pulldown menu
Choose “Greater precision” in the sampling pulldown menu
__________
When selecting “Share Template Link” in the dashboard, what will be shared?
Dashboard only
Data only
Dashboard and data
Neither dashboard nor data
__________
When a dashboard is shared, users can edit the dashboard configuration.
True
False
__________
What setting must be enabled to view data in Demographics and Interests Reports?
Content Grouping
Advertising features
User permissions on the view
In-Page Analytics
__________
What report would best help identify potential browser issues with website traffic?
The Active Users report
The New vs Returning report
The Browser & OS report
The Source/Medium report
__________
What report shows what mobile devices were used to view a website?
The Exit Pages report under “Site Content”
The Landing Page report under “Site Content”
The Engagement report under “Behavior”
The Devices report under “Mobile”
__________
Which Traffic Source dimensions does Google Analytics automatically capture for each user who comes to your site?
Source, Keyword, Campaign name
Source, Medium, Keyword
Source, Medium, Campaign name
Medium, Keyword, Campaign name
__________
Which “sources” are available in Google Analytics?
googlemerchandisestore.com
(direct)
__________
Which “mediums” are available in Google Analytics?
organic
cpc
mail.google.com
referral
__________
Which “channels” are available in the default Channels report?
Organic Search
Device
Display
Direct
__________
What report can show how particular sections of website content performed?
Location
Content Drilldown
Frequency and Recency
Top Events
__________
What report lists the website pages where users first arrived?
Events > Pages
All Pages
Exit Pages
Landing Pages
__________
What report should be used to check if users are leaving from important pages on your website?
Landing Pages report
All Pages report
Exit Pages report
Pages report under Events
__________
Which three tags does Google Analytics require for accurate campaign tracking?
Medium, Source, and Content
Medium, Source, and Campaign
Campaign, Content, and Term
Source, Content, and Term
__________
Which tags are standard Google Analytics campaign parameters?
utm_adgroup
utm_source
utm_medium
utm_content
__________
To quickly generate campaign tags, what tool should be used?
The Measurement Protocol
The Segment Builder
The URL Builder
The Goal Selector
__________
Which formats may be used to add a custom campaign parameter to a URL?
www.googlemerchandisestore.com/?utm campaign = fallsale
www.googlemerchandisestore.com/?utm_campaign=fallsale
www.googlemerchandisestore.com/?utm_campaign=fall_sale
www.googlemerchandisestore.com/?utm_campaign = fall sale
__________
Which are examples of Goals in Google Analytics?
Making a purchase
Signing up for a newsletter
Completing a successful Google search
Submitting a contact information form
__________
When creating a Goal in Google Analytics, which are required?
Goal Name
Goal Type
Goal Slot ID
Goal Funnel Visualization
__________
If the Google Merchandise Store sets up a URL goal of “/thankyou” and a Match Type of “Begins with”, which of the following pages on www.googlemerchandisestore.com will count as goals?
/thankyou.html
/thankyou.php
/thankyou/receipt.php
All of the above
__________
Google Ads lets users advertise on which properties?
Google Search
Google Display Network
Campaign Manager
Google AdSense
__________
Enabling auto-tagging does what?
Adds Analytics tags to campaign URLs
Adds Google Ads tags to campaign URLs
Adds campaign hyperlinks to website pages
Adds Analytics tracking code to website pages
__________
What Google Ads report in Google Analytics can show which bid adjustments resulted in higher conversions?
Campaigns
Keywords
Bid Adjustments
Destination URLs
__________
Advanced Google Analytics Assessment
Another certification available in Google Analytics Academy. 4 assessments needed to pass.
If default Google Analytics tracking code is installed on pages with different domains, Analytics will count these users and sessions separately.
True
False
__________
What does Google Analytics call a URL that passes data parameters for reporting?
A tag
A hit
A dimension
A metric
__________
When does the Google Analytics tracking code send a pageview hit to Analytics?
Every time a user clicks a video
Every time a user adds an item to a shopping cart
Every time a user performs a search on a website
Every time a user loads a webpage
__________
When does the Google Analytics tracking code send an event hit to Analytics?
Every time a user performs an action with pageview tracking
Every time a user makes a reservation on a booking site
Every time a user adds an event to their calendar
Every time a user performs an action with event tracking
__________
What does Google Analytics use to differentiate new and returning users?
A browser cookie
Artificial intelligence
A randomly-assigned unique identifier
A sequential unique identifier
__________
What will happen if a user clears the Analytics cookie from their browser?
Analytics will inform the user that they need to set a new Analytics cookie
Analytics will not be able to associate user behavior data with past data collected by the tracking code
Analytics will set a new unique ID and browser cookie the next time a browser loads a tracked page
Analytics will automatically recognize returning users
__________
By default, Google Analytics can recognize returning users over multiple sessions from different browsers and devices.
True
False
__________
A session in Google Analytics times out after how many minutes by default?
5
15
30
60
__________
To send data to Google Analytics from a web-connected device like a point-of-sale system, what feature must be used?
Data Import
Browser cookies
The Networking protocol
The Measurement Protocol
__________
For an event goal defined as playing a video, how many Goal conversions will Google Analytics record if that video is played three times in the same session?
1
2
3
4
__________
Which are Goal types in Google Analytics?
Destination
Shopping Cart
Pages/Screens per session
Duration
__________
If data is excluded from a view using a filter, it may be recovered within thirty days.
True
False
__________
Which of these scopes could be used for dimensions and metrics?
Event-level, session-level, or transaction-level scope
Location-level, duration-level, or user-level scope
Hit-level, session-level, or user-level scope
Event-level, duration-level, or transaction-level scope
__________
When defining a measurement plan, what is the order of steps?
Business objectives > KPIs > key actions
KPIs > key actions > business objectives
Key actions > KPIs > business objectives
Business objectives > key actions > KPIs
__________
What are macro-conversions in a measurement plan?
The metric data used to measure business success
The main website actions users take that accomplish stated business goals
The secondary website actions users take that lead to main actions
A list of keyboard shortcuts for measurement tasks in Google Analytics
__________
To collect data from two websites with different URLs using a single Google Analytics property, what feature must be set up?
Advanced filters
Cross-domain tracking
Event tracking
Custom Dimensions
__________
Filters may be applied retroactively to any data that has already been processed.
True
False
__________
To see data for users from the U.S. and Canada only in a view, which filter would be applied?
Filter 1: include U.S. > Filter 2: include Canada
Filter 1: include Canada > Filter 2: include U.S.
Filter 1: include U.S. and Canada
Filter 1: exclude Europe and Asia
__________
To view data in reports by user categories such as Bronze, Gold, and Platinum status levels, what Google Analytics feature is needed to collect this data?
Event Tracking
Custom Metric
Custom Dimension
Custom Filter
__________
To pair metrics with dimensions, what should they have in common?
Same creator
Same creation date
Same view
Same scope
__________
To create a Custom Dimension for membership status (i.e., rewards level), what scope would be applied?
Hit
Product
Session
User
__________
Custom Dimensions can be used in which reports?
As primary dimensions in Standard reports
As secondary dimensions in Standard reports
As primary dimensions in Custom Reports
As custom metrics in Custom Reports
__________
When a Custom Dimension is active, which data will it affect?
Data collected before the Custom Dimension was applied
Data collected after the Custom Dimension was applied
All of the data in the property
None of the data in the property
__________
To collect the number of comments users posted to a website page, what feature would be used?
Custom Filter
Custom Dimension
Custom Metric
Custom Alert
__________
Custom Metrics can have which scopes?
Hit
Product
Session
User
__________
What four parameters can be included with an event hit for reporting?
Category, Action, Label, Total Events
Category, Action, Label, Unique Events
Category, Action, Label, Value
Event, Category, Action, Label
__________
If a user watches a video with event tracking three times in a single session, how many Unique Events will be counted?
0
1
2
3
__________
Segments applied to reports can analyze data for which of the following groups?
Users 25 to 34 years of age who have their browser set to Spanish
Users who viewed a webpage, then watched a video
Users who engaged in social media or email campaigns
Users who have children under the age of 18
__________
Custom segments may be created using which criteria?
Dimensions
Metrics
Session dates
Sequences of user actions
__________
How many segments may be applied at once?
1
2
3
4
__________
Because segments are applied before sampling, segmented data will not be sampled.
True
False
__________
What report shows data segmented by channel?
Segmentation
Source/Medium
Channels
Attribution
__________
Google Ads and Google Marketing Platform campaigns served on the Google Display Network are grouped into which channel?
Paid Search
Organic Search
Direct
Display
__________
What report analyzes which webpages get the most traffic and highest engagement?
Active Users report
Engagement report
All Pages report
Frequency and Recency report
__________
In a “last-click” attribution model, Google Analytics will attribute all of the conversion credit to which source(s)?
First marketing activity
Last marketing activity
Single assisted conversion
All assisted conversions
__________
Multi-channel Funnel reports can credit conversions across which channels?
Website referrals
Paid and organic search
Custom campaigns
Television channels
__________
How would Google Analytics credit a channel that contributed to a conversion prior to the final interaction?
Primary conversion
Assisted conversion
Second-to-last-click attribution
Last-click attribution
__________
What report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods?
User Explorer report
Active Users report
Users Flow report
Behavior Overview report
__________
What report groups an audience based on acquisition date and compares behavior metrics over several weeks?
Behavior Overview report
Active Users report
Users Flow report
Cohort Analysis report
__________
Custom Reports have which capabilities?
Use multiple dimensions together in the same report
Create a report with Custom Metrics
Use a Custom Dimension as a primary dimension
Create a report with data-driven attribution
__________
What type of Custom Report shows a static, sortable table with rows of data?
Explorer
Flat Table
Map Overlay
Pivot Table
__________
Which would prevent data from appearing in a Custom Report?
A filter that filters out all data
Not sharing the Custom report with users in the same view
Dimensions and metrics of different scopes
Too many dimensions applied to the Custom report
__________
What is “remarketing” in Google Analytics?
When users visit a website for the first time and complete a conversion
When users are shown targeted ads to bring them back to a website and encourage a conversion
When Google Analytics can’t distinguish a new user because they have deleted their browser cookies
When a user buys an available product from a competitor
__________
To enable remarketing in Google Analytics, what must first be enabled?
Advertising Reporting Features
Demographics and Interests
Google Ads or Display & Video 360 account linking
Custom Dimension
__________
Which remarketing audiences can be defined in Google Analytics?
Users who visited a specific page on a website
Users who played a video on a website
Users who speak a particular language
Users who searched for a product on Google Search
__________
Remarketing can show relevant ads on which Google properties?
Google Display Network
Google Sites
Mobile apps
Google Search
__________
What is the maximum duration a user can be included in a remarketing audience?
120 days
180 days
365 days
540 days
__________
What Google Analytics data can be used to define a remarketing audience?
Pre-defined Segment
Custom Segment
Custom Dimension
Custom Metric
__________
How many user cookies does an audience list require to be eligible for Google Ads Search Ad remarketing?
100
1000
2000
5000
__________
Which users could be targeted with Dynamic Remarketing to bring them back to a website?
Users who posted a favorable product review
Users who viewed a website search result page
Users who viewed product detail pages
Users who abandoned their shopping carts
__________
To set up Dynamic Remarketing for a retail vertical, what must be linked to Google Ads?
The Google Search Center
The Google Analytics Center
The Google Merchant Center
The Google Help Center
__________
To set up Dynamic Remarketing, what must first be created in Google Analytics?
Custom Segment
Custom Metric
Custom Dimension
Custom Report
__________
Google Analytics for Power Users assessment questions
You need to pass 4 assessments to earn your GA for power users achievement. Answers are included in our bundle.
When viewing the Mobile Overview report below and comparing “Made a Purchase” and “Didn’t make a purchase” segments, which conclusion is recommended?
Most users who converted were using desktop.
The Google Store should optimize their site for tablet.
The Google Store shouldn’t bother developing for mobile.
There must be an issue with the checkout flow on desktop.
__________
Which report, without additional configuration, shows e-commerce conversion rates for users on Tablets?
Conversions > Ecommerce > Overview
Audience > Mobile > Overview
Audience > Cross-Device > Device Paths
Audience > Mobile > Devices
__________
Which feature enables you to analyze up to 3 dimensions at once?
Explorer report
Primary dimension
Pivot table
Table filter
__________
Which setting do you use to change the metric displayed in the table?
A
B
C
D
__________
If one of your site’s paid traffic sources had a low ecommerce conversion rate, which actions should you take? (select two)
Immediately stop investing in marketing for the source.
Immediately increase marketing spend for the source.
Determine whether the traffic source fulfills other site goals.
Determine whether the source assists in conversions.
__________
You have a goal configured for newsletter signups. You want to determine which traffic sources are sending you the most users who’ve signed up for your newsletter. In this All Traffic report, which setting should you adjust to find this data?
A
B
C
D
__________
How would you view data for Revenue, Transactions, and Average Order Value per traffic source?
View the All Traffic > Source/Medium report and select “Ecommerce” in the Explorer tab.
View the Ecommerce > Sales Performance report and add Source/Medium as a secondary dimension.
View the Ecommerce > Overview report and select “Avg. Order Value” as a metric in the time graph.
View the Mobile > Overview report and select “Ecommerce” in the Explorer tab.
__________
In this Channels report, we’ve clicked into the Referral channel. What are the two top sources of users in the Referral channel?
Organic Search and Social
Youtube.com and Mall.googleplex.com
Mall.googleplex.com and Analytics.google.com
Google and Direct
__________
What does “(Other)” indicate in the Channels report? (select two)
(Other) sessions have no campaign value attached to them.
(Other) sessions have no source value attached to them.
(Other) sessions cannot be categorized in any of the channels in this channel grouping.
Investigate (Other) to see if sessions could be categorized by defining a new channel.
__________
Where can you view a heatmap reporting users by time of day?
Analytics > Home
Analytics > Audience
Analytics > Acquisition
Analytics > Real-Time
__________
You’re running an email promotion providing a discount to users with a birthday in the month of September. What metrics and dimensions should you include in a custom report to determine the day and time when users are most likely to complete a purchase?
Users, Time, Day
Day Index, Hour, Sessions
Hour of Day, Sessions, Transactions
Day of Week, Hour, Ecommerce Conversion Rate, Sessions
__________
When used as a content site KPI, what does a high Average Time on Page indicate about a specific page’s performance?
Strong performance: Users are highly engaged with the page.
Poor performance: Users are struggling with the page.
It depends on the specific page and its purpose.
Average Time on Page should never be used as a KPI for a content site.
__________
In what scenario would you use a custom metric?
To track the number of minutes played for each video on your site
To find out the average number of pageviews per user
To see how often a page was the landing page for sessions including that page
To record the title of a video watched on your site
__________
What can be used to measure scroll depth in Google Analytics?
A custom dimension
Event tracking
Scroll Depth is a standard Google Analytics metric.
It’s not possible to track scroll depth with Google Analytics.
__________
When tracking both ecommerce and goals, what are two ways to analyze Page Value based only on ecommerce? (select two)
Use a table filter to exclude goal pages.
Define a segment to exclude sessions where a goal occurred.
Create a view that tracks ecommerce but doesn’t define any goals.
Assign goal values based on average revenue calculated outside of Google Analytics.
__________
Assuming that ecommerce tracking and/or goals are configured, which of the following Analytics reports does NOT show conversion rates?
Landing Pages
All Pages
Source/Medium
Mobile Overview
__________
What are two benefits of the Reverse Goal Path report? (select two)
Discover common goal paths you may not have considered.
Identify top goal paths and optimize navigation or messaging for even more conversions.
Identify drop-off points between steps in various goal paths.
Automatically track conversions without manually configuring goals.
__________
How could you compare the conversion rate for when the “About Us” page was viewed versus when the page was not viewed?
Compare “About Us” page metrics in the Landing Pages report with “About Us” page metrics in the All Pages report.
Identify the Page Value for the “About Us” page and compare this metric across all other pages.
Create a custom segment including sessions with visits to the “About Us” page, and another segment for sessions where users did not visit the “About Us” page. Apply the two segments to the Ecommerce Overview report and compare conversion rates.
Use the Reverse Goal Path report to compare number of goal completions among rows including the “About Us” page.
__________
What actions must you take to enable Enhanced Ecommerce in Google Analytics? (select two)
Implement Enhanced Ecommerce on your website.
Enable Enhanced Ecommerce Reporting in your Analytics view.
Enable Checkout Labeling in Ecommerce settings.
Assign values to all Analytics goals.
__________
What can the Product List Performance report be used for? (select three)
Identify a list of products to remove from your website.
Identify low performing Product Lists for optimization opportunities.
Analyze how the order of products in a product list may impact performance.
Compare product performance across multiple Product Lists.
__________
In this Product List Performance report, which product list and list position is most efficient at driving product clicks?
Position 1 on the Homepage Promo list
Position 1 on the Similar Products list
Position 3 on the Homepage Promo list
Position 3 on the Similar Products list
__________
You’re evaluating whether high resolution product images on product detail pages is worth the investment. What metric tells you how often a product was purchased after its detail page was viewed?
Cart-to-Detail Rate
Buy-to-Detail Rate
Average Price
Product Adds
__________
In this Product Performance report, which product indicates potential issues with the product details page?
22 oz. Mini Mountain Bottle
Travel Journal
Organic Basic T-Shirt
Men’s Heather T-Shirt
__________
What can the Shopping Behavior Analysis report tell you? (select two)
How users moved from one stage of purchasing to the next.
Where users abandoned the shopping funnel.
Errors on the “Billing and Shipping” page.
Top channels driving sessions with check-outs.
__________
In this Checkout Behavior Analysis report, which step in the checkout process should you optimize based on its drop-off rate?
Billing and Shipping
Payment
Review
Sessions with Transactions
__________
Which report would you use to build a segment of users who abandoned a specific step of the checkout path?
Shopping Behavior Analysis
Product Performance
Ecommerce Overview
Checkout Behavior Analysis
__________
You decide to run a landing page experiment to test a new carousel which highlights your top performing products. Which two reports could you use to determine which products to highlight? (select two)
Shopping Behavior Analysis
Product Performance
Ecommerce Overview
Sales Performance
__________
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