Google Analytics Certification HackBook - GAIQ answers & premium guide

By

Laurent

This file is much more than just GAIQ answers book. If you are looking for the latest Google Analytics Individual Qualification exam answers, you will get way more than that. Here is what's included in this pack:

- Google Analytics Individual Qualification exam answers file. All possible exam questions, 100% correct answers, and explanations. You can pass GAIQ in less than 10 minutes. It can't be easier.

- Not only GAIQ. 6 more files with Google Analytics Academy assessments. Pass assessments easily and earn your Analytics Academy assessments.

- Also, you will get a Premium 232 pages Ultimate Google Analytics Kickstarter Guide. It is a more efficient way to learn Google Analytics than watching hours of fancy animated videos with entry-level concepts. Just practice with a real or demo Google Analytics account with this ultimate guide, and you will progress much faster.

Some useful links:

- The official link to Google Analytics Individual Qualification page (Google SkillShop). Google SkillShop.

- The official Link to Google Analytics Academy page. Analytics Academy.

- More certification exam preparation guides. YZYDO certification exam answers.

____

Check below some sample questions (from the real exams). Can be used for training purpose (optional). Answers are included in the files.

____

Google Analytics Individual Qualification Exam Questions

Google Analytics certification (GAIQ) is considered the main GA certification program. The exam contains 70 various format questions. Note, that there are much more possible questions. 

Also, some concepts are quite out of date. As you probably know GA tools is being continuously updated and new featured have been added recently. 

GA 4.0 is a good example. However the official training and the exam itself does not reflect the latest updates. 

Its up to you to take the training that is out of date. Or use these files to get certified in minutes, and focus on learning new features or practicing with a GA.

__________

If a user visits a web page with an embedded video, leaves without clicking on anything, and the session times out, how will Google Analytics report the session?

As a click

As an interaction

As a bounce

As an event

__________

What feature is required to send data from a web-connected device (like a point-of-sale system) to Google Analytics?

The Measurement Protocol

Browser cookies

Data Import

The Networking Protocol

__________

What report provides data on how specific sections of a website performed?

Location report

Frequency and Recency report

Content Drilldown report

Top Events report

__________

What scope applies to Custom Metrics?

Session

Customer

User

Hit

__________

What report shows which web pages get the most traffic and highest engagement?

All Pages report

Frequency and Recency report

Engagement report

Active Users report

__________

When will Google Analytics be unable to identify sessions from the same user by default?

When the sessions happen in the same browser on the same day

When the sessions happen in the same browser on the same device

When the sessions happen in different browsers on the same device

When the sessions share the same browser cookie

__________

What criteria could not be used to create a Dynamic Remarketing audience?

Users who viewed a homepage

Users who viewed product-detail pages

Users who viewed a search result page on a website

Users who returned an item they purchased

__________

Which three campaign parameters are recommended to manually track campaigns?

Medium, Source, and Campaign

Source, Content, and Term

Campaign, Content, and Term

Medium, Source, and Content

__________

What is a “dimension” in Google Analytics?

The lifetime value of a user in a given date range

A report that offers different demographic information about your audience

An attribute of a data set that can be organized for better analysis

A comparison of data between two date ranges

__________

What report indicates where users start or exit the conversion funnel?

Cohort Analysis

User Timings

Goal Flow

Treemaps

__________

What feature must be enabled to use Multi-Channel Funnels?

Goals or Ecommerce

Custom Dimensions

In-page Analytics

Advertising Features

__________

To recognize users across different devices, what feature must be enabled?

User ID

Audience Definitions

Attribution Models

Google Ads Linking

__________

Auto-tagging is used to collect data from what kind of traffic?

Social media traffic

Google Ads Campaign traffic

Website referral traffic

Social media traffic

__________

Views can include website data collected before the view was created.

FALSE

TRUE

__________

If a web page visitor clears the Analytics cookie from their browser, what will occur?

Analytics will set a new unique ID the next time a browser loads a tracked page

Analytics will set a new browser cookie the next time a browser loads a tracked page

All of the above

Analytics will not be able to associate user behavior data with past data collected

__________

What is not a benefit of Google Analytics Remarketing?

Allow customers to quickly reorder an item they have previously purchased

Create remarketing lists based on custom segments and targets

Show customized ads to customers who have previously visited your site

Create remarketing lists without making changes to your existing Analytics snippet

__________

Which reports require the activation of Advertising Features?

Cohort Analysis reports

Real-time reports

Demographics and Interests reports

Geo reports

__________

What is a “secondary dimension” in Google Analytics?

A dashboard widget that offers more specific analysis

A visualization to understand the impact of data

An additional report dimension for more specific analysis

An additional report metric for more specific analysis

__________

If a Destination Goal is created for a newsletter sign-up and a user completes the newsletter sign-up three times in three separate sessions, how many Goal conversions will Google Analytics count?

3

1

6

2

__________

In Custom Reports, what must metrics and dimensions share in order to report accurately?

Same index

Same view

Same scope

Same Custom Report

__________

What report shows the percentage of traffic that previously visited a website?

Behavior > Frequency and Recency report

Behavior > New vs returning report

All traffic > Referrals report

Interests > Affinity categories report

__________

What report indicates the pages of a website where users first arrived?

All Pages report

Landing Pages report

Location report

Pages report

__________

Which metric reports on how often a channel contributes to a conversion prior to last-click attribution?

Primary conversion

Secondary conversion

Second-to-last-click attribution

Assisted conversion

__________

To view accurate data in a Custom Report, what action should be avoided?

Use multiple dimensions together in the same report

Create a report with Custom Metrics

Use a Custom Dimension as a primary dimension

Pair metrics and dimensions of different scopes

__________

If a user watches a video with event tracking three times in a single session, Analytics will count how many Unique Events?

6

3

2

1

__________

What report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods?

Cohort Analysis report

User Explorer report

Active Users report

Users Flow report

__________

What report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods?

Cohort Analysis report

User Explorer report

Active Users report

Users Flow report

__________

What report compares metrics based on user acquisition date over a series of weeks?

Active Users

Users Flow

User Explorer

Cohort Analysis

__________

For autotagging, what parameter does Google Ads include in the destination URL?

urlid=

gclid=

adid=

utm=

__________

Once filters have been applied, what is the option to recover filtered data?

Filtered data is not recoverable

Data may be recovered within 5 days

Data may be recovered within 10 days

Data may be recovered within 30 days

__________

What report indicates the last page users viewed before leaving a website?

Pages report

All Pages report

Exit Pages report

Landing Pages report

__________

When does the tracking code send an event hit to Google Analytics?

Every time a user adds an event to their calendar

Every time a user makes a reservation

Every time a user performs an action with pageview tracking implemented

Every time a user performs an action with event tracking implemented

__________

Using a standard Google Analytics configuration, which characteristics cannot be used to create a custom segment?

Users who are female and have children

Users who viewed a page on a website, then watched a video

Users who engaged in a social media or email campaign

Users 25 to 34 years old who have their browser set to Spanish

__________

Which kinds of hits does Google Analytics track?

Event

All of the above

Pageview

Transaction

__________

What is not considered a “source” in Google Analytics by default?

email

google

(direct)

googlemerchandisestore.com

__________

The default session timeout duration in Google Analytics is how many minutes?

10

20

30

5

__________

What campaign parameter is not available by default in Google Analytics ?

utm_adgroup

utm_source

utm_medium

utm_content

__________

What report identifies browsers that may have had problems with a website?

The Active Users report

The Source/Medium report

The Browser & OS report

The New vs Returning report

__________

What filter would only include data from a campaign titled “Back to School” in Campaign reports?

Custom Search and Replace filter with field “Campaign Name”, string “back to school”, and pattern “include”

Custom Include filter with field “Campaign Name” and pattern “back to school”

Predefined Include filter with “traffic to the hostname” “that are equal to” “back to school”

Custom Include filter with field “Page Title” and pattern “back to school”

__________

If the Google Merchandise Store sets up a URL goal of “/ordercomplete” and a Match Type of “Begins with”, which of the following pages on www.googlemerchandisestore.com will NOT count as a goal?

/order/complete.php

/ordercomplete.php

/ordercomplete/thank_you.html

/ordercomplete/index.html

__________

What does assigning a value to a Google Analytics Goal enable?

Analyze a website conversion funnel

Compare goal conversions and measure changes to a website

Track real-time business revenue

Track actual revenue from conversions

__________

What data table display compares report metrics to the website average?

Performance

Comparison

Pivot

Percentage

__________

What feature would be used to collect how many times users downloaded a product catalog?

Custom Report

Event Tracking

Custom Dimension

Calculated Metrics

__________

To increase the speed at which Google Analytics compiles reports, what action could be taken?

Choose “Faster response” in the sampling pulldown menu

Apply an advanced filter to the report

Choose “Greater precision” in the sampling pulldown menu

Remove any filters on the view

__________

Which parameters can be included with an event hit for reporting?

Category, Action, Label, Unique Events

Event, Category, Action, Label

Category, Action, Label, Total Events

Category, Action, Label, Value

__________

Which assets cannot be shared in the Solutions Gallery?

Segments

Custom reports

Goals

Custom Dimensions

__________

Where should the Analytics tracking code be placed in the HTML of a webpage for data collection?

Just before the closing </body> tag

Just before the closing </head> tag

Just after the opening <body> tag

Just after the opening <head> tag

__________

What feature is required to collect the number of comments users posted to a web page?

Custom Metric

Calculated Metric

Custom Dimension

Custom Channel Groupings

__________

What channel is not included in the default Channels report?

Direct

Display

Organic Search

Device

__________

What is the “Bounce Rate” in Google Analytics?

Number of times users returned to a website in a given time period

Percentage of visits when a user landed on a website and exited without any interactions

Percentage of total site exits

Percentage of sessions in which a user exits from a homepage

__________

What type of Custom Report shows a static sortable table with rows of data?

Map Overlay

Pivot Table

Flat Table

Explorer

__________

View filters are applied in what order?

Creation date

Sequential order

Alphabetical order

Random order

__________

To track users and sessions across multiple domains, what first must be set up?

Cross-domain tracking

Google Ads Linking

Data Import

Ad Exchange Linking

__________

What is used to create Smart Goals?

Machine-learning algorithms

Custom Reports

Remarketing audience

Analytics Goals

__________

When the same default tracking code is installed on pages with different domains, what will result?

Analytics will associate users and sessions with a single domain

Analytics will not associate users and sessions with any domain

Analytics will associate users and sessions with their respective domains

Analytics will send an alert about duplicate data collection

__________

What feature can join offline business systems data with online data collected by Google Analytics?

Data import

User ID

Goal tracking

Google Ads Linking

__________

When does a default Analytics session expire?

After 30 minutes, regardless of user activity on a web page

When a user opens a new browser window

When a user is inactive on a web page for more than 30 minutes

At noon every day

__________

What campaigns require manual tags on destination URLs for tracking?

None of the above

Autotagged campaigns

Email campaigns

Google Ads campaigns

__________

To recognize users across different devices, what is required for User ID?

A new Analytics account for reporting

Sign-in that generates and sets unique IDs

All of the above

Google Tag Manager

__________

What model represents the hierarchical structure of a Google Analytics account?

View > Account > Property

Account > Property > View

Account > View > Property

Property > Account > View

__________

What criteria cannot be used to create a Custom Segment?

Sequences of user actions

Dimensions

Metrics

Ad type

__________

What feature collects company-specific data such as Member Status?

Custom Dimension

Custom Metric

Event Tracking

Custom Filter

__________

Which user characteristic may NOT be used to change keyword bids in Google Ads?

ad preference

location

time of day

device

__________

How would a view filter be configured to include only users from Brazil and Argentina?

Filter 1: exclude all countries except Brazil and Argentina

Filter 1: include Brazil or Argentina

Filter 1: include Brazil > Filter 2: include Argentina

Filter 1: include Argentina > Filter 2: include Brazil

__________

In Multi-Channel Funnel Reports, how are default conversions credited?

First campaign, search, or ad

Equal credit along the conversion touchpoints

Last campaign, search, or ad

Second to last campaign, search, or ad

__________

Custom Dimensions can be used as what?

All of the above

Primary dimensions in Custom Reports

Secondary dimensions in Custom Reports

Secondary dimensions in Standard reports

__________

What scope levels available for dimensions and metrics?

Event-level, duration-level, transaction-level, or user-level scope

Location-level, duration-level, product-level, or user-level scope

Event-level, session-level, transaction-level, or user-level scope

Hit-level, session-level, product-level, or user-level scope

__________

What data is Google Analytics Goals unable to track?

Signing up for a newsletter

Making a purchase

Customer’s lifetime value

Watching a video

__________

What Remarketing audiences cannot be defined by default?

Users who played a video on a website

Users who speak a particular language

Users who visited a specific page on a website

Users who visited a physical store

__________

When does the Analytics tracking code send a pageview hit to Google Analytics?

Every time a user clicks a video on a website

Every time a user searches on a website

Every time a user loads a webpage with embedded tracking code

Every time a user adds an item to an online shopping cart

__________

What is not a filter setting for data in views?

Restore

Modify

Include

Exclude

__________

Which Goals are available in Google Analytics?

Pageview, Event, Transaction, Social

Destination, Event, Pageview, Social

Location, Event, Time, Users per Session

Destination, Event, Duration, Pages/Screens per Session

__________

Google Analytics cannot collect data from which systems by default?

Online point-of-sale systems

Mobile devices

Offline inventory database

Websites

__________

What is not considered a default “medium” in Google Analytics?

cpc

google

referral

organic

__________

View filters may be applied retroactively to any data that has been processed.

True

False

__________

What feature is required to track customer search terms on a website?

Enhanced Ecommerce

Site Search

Search filters

Data Import

__________

Sharing a Custom Report will share the report configuration and data included in the report.

TRUE

FALSE

__________

What is a “metric” in Google Analytics?

The dates in a date range

A dimension that can help analyze site performance

The numbers in a data set often paired with dimensions

A segment of data separated out in a report for comparison

__________

Which default traffic source dimensions does Google Analytics report for each website visitor?

Campaign and Medium

Source and Medium

Campaign and Ad Content

Source and Campaign

__________

Which reports indicate how traffic arrived at a website?

Demographics

Geo

Behavior

All Traffic

__________

What cannot be collected by the default Analytics tracking code?

Device and operating system

User’s favorite website

Browser language setting

Page visits

__________

What report shows which types of mobile devices visited a website?

Site Content > Landing Page report

All Traffic > Source/Medium report

Technology > Network report

Mobile > Devices report

__________

What is the set of rules that determines how sales and conversions get credited based on touch-points in the conversion path?

Channel Groupings

Conversion tracking

Multi-Channel Funnels

Attribution modeling

__________

What report shows a visual representation of user interactions on a website?

Content Drilldown report

Landing Pages report

Behavior Flow report

Treemaps report

__________

What metric-dimension combination is not valid?

Avg. Time on Page / Device Category

Sessions / Source

Sessions / Bounce rate

Total Events / User Type

__________

Sampling is applied to reports before segmentation.

FALSE

TRUE

__________

What report shows the percent of site traffic that visited previously?

Frequency & Recency report

Sales Performance report

Referrals report

New vs Returning report

__________

What asset is used to build a remarketing list?

Custom Dimension

Custom Segment

Custom Metric

Custom Report

__________

What is not a benefit of using segments to analyze data?

Isolate and analyze specific conversion paths using conversion segments

Compare behavior metrics for groups of users like Converters vs non Converters

Analyze users by single or multi-session conditions

Permanently modify the data in a view

__________

When linking a Google Ads account to Google Analytics, what is not possible?

Create remarketing lists in Analytics to use in Google Ads campaigns

Adjust keyword bids in Google Ads from Google Analytics

Import Analytics Goals and transactions into Google Ads as conversions

View Google Ads click and cost data next to site engagement data in Analytics

__________

In Multi-Channel Funnel Reports, what channel would not be credited with a conversion?

Television commercials

Social network

Website referrals

Paid and organic search

__________

Filters cannot perform what action on collected data?

Include data from specific subdomains

Include shopping preferences

Exclude traffic from particular IP addresses

Convert dynamic page URLs to readable text strings

__________

Segments will not allow you to do what?

Build custom Remarketing lists

Permanently alter data

Create subsets of sessions or users

Isolate and analyze data

__________

Which reports indicate how website referrals, organic search, and ad campaigns assisted in conversions?

Goals reports

Ecommerce reports

Multi-Channel Funnel reports

Acquisition reports

__________

What data does Google Analytics prohibit collecting?

Purchase amount

Product SKU(s)

Personally identifable information

Billing city

__________

A new Custom Channel Group may be applied retroactively to organize data that has been previously collected.

True

False

__________

What would prevent data from appearing in a Custom Report?

Custom Report isn’t shared with users in the same view

Too many dimensions in a Custom Report

A filter that removes all the data

Too many metrics in a Custom Report

__________

In views that don’t have data import enabled, Custom Dimensions values may be viewed for dates before the Custom Dimension was created.

TRUE

FALSE

__________

What scope would be set for a Custom Dimension that reports membership status for a customer rewards program?

Session

Product

Hit

User

__________

Within how many days can a deleted view be restored?

15

35

5

25

__________

If a user visits a web page with an embedded video, leaves without clicking on anything, and the session times out, how will Google Analytics report the session?

As a click

As an interaction

As a bounce

As an event

__________

Google Analytics For Beginners Assessment.

Google Analytics Academy that is separate program form Google SkillShop currently offers Google Analytics related certifications. One of them is Google Analytics for beginners. To earn your certificate you need to pass 4 assessments.

Using tracking code, Google Analytics can report on data from which systems?

E-commerce platforms

Mobile Applications

Online point-of-sales systems

Systems not connected to the Internet

__________

To collect data using Google Analytics, which steps must be completed?

Install Google Analytics desktop software

Create an Analytics account

Add Analytics tracking code to each webpage

Download the Analytics app

__________

The Analytics tracking code can collect which of the following?

Language the browser is set to

Type of browser

User’s favorite website

Device and operating system

__________

When will Google Analytics end a session by default?

After 30 minutes, regardless of user activity on your website

Once the user opens another browser window

When a user is inactive on your site for 30 minutes or more or closes a browser window

At noon every day

__________

Once Google Analytics processes data, it’s stored in a database where it can’t be modified.

True

False

__________

Which represents the hierarchical structure of a Google Analytics account from top to bottom?

View > Account > Property

Property > Account > View

Account > View > Property

Account > Property > View

__________

A user with “edit” permissions at the Account level will automatically have “edit” permissions at which other levels?

User

Property

View

Product

__________

To locate a property’s Analytics tracking code, which sequence of steps should be followed?

Admin > Tracking Code > Tracking Info

Admin > Tracking Info > Tracking Code

Reports > Audience > Tracking Code

Audience Reports > Settings > Tracking Code

__________

To use Analytics to collect website data, what must be added to the website page HTML?

Google campaign parameters

Google Analytics terms and conditions

Google Analytics tracking code

A permissions button

__________

Where should the Analytics tracking code be placed in the HTML of a webpage to collect data?

Immediately after the opening <head> tag of your website

Immediately before the closing </head> tag of your website

Immediately after the opening <body> tag of your website

Immediately before the closing </body> tag of your website

__________

When a new view is created, what data will be included?

Data from before the view was created

Data from after the view was created

Data from before and after the view was created

No data

__________

A deleted view can be recovered by account administrators within how many days?

35

65

95

125

__________

What are the options for filtering data in Google Analytics?

Exclude data from a view

Include data in a view

Modify how data appears in your reports

All of the above

__________

Why is it important to keep one unfiltered view when using filters with Google Analytics?

To ensure you can always access the original data

In order to configure Goals

In order to use a filter for multiple views

There is no reason to have an unfiltered view

__________

In which order does Google Analytics filter data?

Alphabetical order by filter name

The order in which the filters were last edited

The order in which the filters are applied

Randomized order

__________

When a filter is applied to a view, what data is affected?

Data from before the filter was created

Data from after the filter was created

All the data available in a view

None of the data available in a view

__________

What feature would be used to compare two date ranges in a report?

Hourly, Day, Week, Month views in the time graph

Real-time reports

Date range comparison

Account selector

__________

What does the “Users” metric measure?

The total number of visits to your website

Users that had at least one session on your site in the given date range

Users that landed on the homepage of your website

Users who have signed up to an email newsletter on your website

__________

What is the “Bounce Rate” in Google Analytics?

The number of times unique users returned to your website in a given time period

The percentage of sessions in which a user exits from your homepage

The percentage of total site exits

The percentage of visits when a user landed on your website and exited without any interactions

__________

What is a “dimension” in Google Analytics?

The total amount of revenue a business has made in a given date range.

An attribute of a data set that can be organized for better analysis.

A comparison of data between two date ranges.

A report that offers information about your audience.

__________

What is a “metric” in Google Analytics?

A dimension that can help you analyze site performance.

The dates in your date range.

A segment of data separated out in a report for comparison.

The numbers in a data set often paired with dimensions.

__________

What is a “secondary dimension” in Google Analytics?

An additional widget you can add to a dashboard for more specific analysis.

An additional metric you can add to a report for more specific analysis.

An additional dimension you can add to a report for more specific analysis.

A visualization that allows you to understand the impact of your data.

__________

Which Google Analytics visualization compares report data to the website average?

Pivot view

Comparison view

Performance view

Percentage view

__________

How can the amount of data in a sampled Google Analytics report be increased?

Apply additional filters

Remove the Secondary Dimension

Choose “Faster response” in the sampling pulldown menu

Choose “Greater precision” in the sampling pulldown menu

__________

When selecting “Share Template Link” in the dashboard, what will be shared?

Dashboard only

Data only

Dashboard and data

Neither dashboard nor data

__________

When a dashboard is shared, users can edit the dashboard configuration.

True

False

__________

What setting must be enabled to view data in Demographics and Interests Reports?

Content Grouping

Advertising features

User permissions on the view

In-Page Analytics

__________

What report would best help identify potential browser issues with website traffic?

The Active Users report

The New vs Returning report

The Browser & OS report

The Source/Medium report

__________

What report shows what mobile devices were used to view a website?

The Exit Pages report under “Site Content”

The Landing Page report under “Site Content”

The Engagement report under “Behavior”

The Devices report under “Mobile”

__________

Which Traffic Source dimensions does Google Analytics automatically capture for each user who comes to your site?

Source, Keyword, Campaign name

Source, Medium, Keyword

Source, Medium, Campaign name

Medium, Keyword, Campaign name

__________

Which “sources” are available in Google Analytics?

googlemerchandisestore.com

Email

Google

(direct)

__________

Which “mediums” are available in Google Analytics?

organic

cpc

mail.google.com

referral

__________

Which “channels” are available in the default Channels report?

Organic Search

Device

Display

Direct

__________

What report can show how particular sections of website content performed?

Location

Content Drilldown

Frequency and Recency

Top Events

__________

What report lists the website pages where users first arrived?

Events > Pages

All Pages

Exit Pages

Landing Pages

__________

What report should be used to check if users are leaving from important pages on your website?

Landing Pages report

All Pages report

Exit Pages report

Pages report under Events

__________

Which three tags does Google Analytics require for accurate campaign tracking?

Medium, Source, and Content

Medium, Source, and Campaign

Campaign, Content, and Term

Source, Content, and Term

__________

Which tags are standard Google Analytics campaign parameters?

utm_adgroup

utm_source

utm_medium

utm_content

__________

To quickly generate campaign tags, what tool should be used?

The Measurement Protocol

The Segment Builder

The URL Builder

The Goal Selector

__________

Which formats may be used to add a custom campaign parameter to a URL?

www.googlemerchandisestore.com/?utm campaign = fallsale

www.googlemerchandisestore.com/?utm_campaign=fallsale

www.googlemerchandisestore.com/?utm_campaign=fall_sale

www.googlemerchandisestore.com/?utm_campaign = fall sale

__________

Which are examples of Goals in Google Analytics?

Making a purchase

Signing up for a newsletter

Completing a successful Google search

Submitting a contact information form

__________

When creating a Goal in Google Analytics, which are required?

Goal Name

Goal Type

Goal Slot ID

Goal Funnel Visualization

__________

If the Google Merchandise Store sets up a URL goal of “/thankyou” and a Match Type of “Begins with”, which of the following pages on www.googlemerchandisestore.com will count as goals?

/thankyou.html

/thankyou.php

/thankyou/receipt.php

All of the above

__________

Google Ads lets users advertise on which properties?

Google Search

Google Display Network

Campaign Manager

Google AdSense

__________

Enabling auto-tagging does what?

Adds Analytics tags to campaign URLs

Adds Google Ads tags to campaign URLs

Adds campaign hyperlinks to website pages

Adds Analytics tracking code to website pages

__________

What Google Ads report in Google Analytics can show which bid adjustments resulted in higher conversions?

Campaigns

Keywords

Bid Adjustments

Destination URLs

__________

Advanced Google Analytics Assessment

Another certification available in Google Analytics Academy. 4 assessments needed to pass.

If default Google Analytics tracking code is installed on pages with different domains, Analytics will count these users and sessions separately.

True

False

__________

What does Google Analytics call a URL that passes data parameters for reporting?

A tag

A hit

A dimension

A metric

__________

When does the Google Analytics tracking code send a pageview hit to Analytics?

Every time a user clicks a video

Every time a user adds an item to a shopping cart

Every time a user performs a search on a website

Every time a user loads a webpage

__________

When does the Google Analytics tracking code send an event hit to Analytics?

Every time a user performs an action with pageview tracking

Every time a user makes a reservation on a booking site

Every time a user adds an event to their calendar

Every time a user performs an action with event tracking

__________

What does Google Analytics use to differentiate new and returning users?

A browser cookie

Artificial intelligence

A randomly-assigned unique identifier

A sequential unique identifier

__________

What will happen if a user clears the Analytics cookie from their browser?

Analytics will inform the user that they need to set a new Analytics cookie

Analytics will not be able to associate user behavior data with past data collected by the tracking code

Analytics will set a new unique ID and browser cookie the next time a browser loads a tracked page

Analytics will automatically recognize returning users

__________

By default, Google Analytics can recognize returning users over multiple sessions from different browsers and devices.

True

False

__________

A session in Google Analytics times out after how many minutes by default?

5

15

30

60

__________

To send data to Google Analytics from a web-connected device like a point-of-sale system, what feature must be used?

Data Import

Browser cookies

The Networking protocol

The Measurement Protocol

__________

For an event goal defined as playing a video, how many Goal conversions will Google Analytics record if that video is played three times in the same session?

1

2

3

4

__________

Which are Goal types in Google Analytics?

Destination

Shopping Cart

Pages/Screens per session

Duration

__________

If data is excluded from a view using a filter, it may be recovered within thirty days.

True

False

__________

Which of these scopes could be used for dimensions and metrics?

Event-level, session-level, or transaction-level scope

Location-level, duration-level, or user-level scope

Hit-level, session-level, or user-level scope

Event-level, duration-level, or transaction-level scope

__________

When defining a measurement plan, what is the order of steps?

Business objectives > KPIs > key actions

KPIs > key actions > business objectives

Key actions > KPIs > business objectives

Business objectives > key actions > KPIs

__________

What are macro-conversions in a measurement plan?

The metric data used to measure business success

The main website actions users take that accomplish stated business goals

The secondary website actions users take that lead to main actions

A list of keyboard shortcuts for measurement tasks in Google Analytics

__________

To collect data from two websites with different URLs using a single Google Analytics property, what feature must be set up?

Advanced filters

Cross-domain tracking

Event tracking

Custom Dimensions

__________

Filters may be applied retroactively to any data that has already been processed.

True

False

__________

To see data for users from the U.S. and Canada only in a view, which filter would be applied?

Filter 1: include U.S. > Filter 2: include Canada

Filter 1: include Canada > Filter 2: include U.S.

Filter 1: include U.S. and Canada

Filter 1: exclude Europe and Asia

__________

To view data in reports by user categories such as Bronze, Gold, and Platinum status levels, what Google Analytics feature is needed to collect this data?

Event Tracking

Custom Metric

Custom Dimension

Custom Filter

__________

To pair metrics with dimensions, what should they have in common?

Same creator

Same creation date

Same view

Same scope

__________

To create a Custom Dimension for membership status (i.e., rewards level), what scope would be applied?

Hit

Product

Session

User

__________

Custom Dimensions can be used in which reports?

As primary dimensions in Standard reports

As secondary dimensions in Standard reports

As primary dimensions in Custom Reports

As custom metrics in Custom Reports

__________

When a Custom Dimension is active, which data will it affect?

Data collected before the Custom Dimension was applied

Data collected after the Custom Dimension was applied

All of the data in the property

None of the data in the property

__________

To collect the number of comments users posted to a website page, what feature would be used?

Custom Filter

Custom Dimension

Custom Metric

Custom Alert

__________

Custom Metrics can have which scopes?

Hit

Product

Session

User

__________

What four parameters can be included with an event hit for reporting?

Category, Action, Label, Total Events

Category, Action, Label, Unique Events

Category, Action, Label, Value

Event, Category, Action, Label

__________

If a user watches a video with event tracking three times in a single session, how many Unique Events will be counted?

0

1

2

3

__________

Segments applied to reports can analyze data for which of the following groups?

Users 25 to 34 years of age who have their browser set to Spanish

Users who viewed a webpage, then watched a video

Users who engaged in social media or email campaigns

Users who have children under the age of 18

__________

Custom segments may be created using which criteria?

Dimensions

Metrics

Session dates

Sequences of user actions

__________

How many segments may be applied at once?

1

2

3

4

__________

Because segments are applied before sampling, segmented data will not be sampled.

True

False

__________

What report shows data segmented by channel?

Segmentation

Source/Medium

Channels

Attribution

__________

Google Ads and Google Marketing Platform campaigns served on the Google Display Network are grouped into which channel?

Paid Search

Organic Search

Direct

Display

__________

What report analyzes which webpages get the most traffic and highest engagement?

Active Users report

Engagement report

All Pages report

Frequency and Recency report

__________

In a “last-click” attribution model, Google Analytics will attribute all of the conversion credit to which source(s)?

First marketing activity

Last marketing activity

Single assisted conversion

All assisted conversions

__________

Multi-channel Funnel reports can credit conversions across which channels?

Website referrals

Paid and organic search

Custom campaigns

Television channels

__________

How would Google Analytics credit a channel that contributed to a conversion prior to the final interaction?

Primary conversion

Assisted conversion

Second-to-last-click attribution

Last-click attribution

__________

What report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods?

User Explorer report

Active Users report

Users Flow report

Behavior Overview report

__________

What report groups an audience based on acquisition date and compares behavior metrics over several weeks?

Behavior Overview report

Active Users report

Users Flow report

Cohort Analysis report

__________

Custom Reports have which capabilities?

Use multiple dimensions together in the same report

Create a report with Custom Metrics

Use a Custom Dimension as a primary dimension

Create a report with data-driven attribution

__________

What type of Custom Report shows a static, sortable table with rows of data?

Explorer

Flat Table

Map Overlay

Pivot Table

__________

Which would prevent data from appearing in a Custom Report?

A filter that filters out all data

Not sharing the Custom report with users in the same view

Dimensions and metrics of different scopes

Too many dimensions applied to the Custom report

__________

What is “remarketing” in Google Analytics?

When users visit a website for the first time and complete a conversion

When users are shown targeted ads to bring them back to a website and encourage a conversion

When Google Analytics can’t distinguish a new user because they have deleted their browser cookies

When a user buys an available product from a competitor

__________

To enable remarketing in Google Analytics, what must first be enabled?

Advertising Reporting Features

Demographics and Interests

Google Ads or Display & Video 360 account linking

Custom Dimension

__________

Which remarketing audiences can be defined in Google Analytics?

Users who visited a specific page on a website

Users who played a video on a website

Users who speak a particular language

Users who searched for a product on Google Search

__________

Remarketing can show relevant ads on which Google properties?

Google Display Network

Google Sites

Mobile apps

Google Search

__________

What is the maximum duration a user can be included in a remarketing audience?

120 days

180 days

365 days

540 days

__________

What Google Analytics data can be used to define a remarketing audience?

Pre-defined Segment

Custom Segment

Custom Dimension

Custom Metric

__________

How many user cookies does an audience list require to be eligible for Google Ads Search Ad remarketing?

100

1000

2000

5000

__________

Which users could be targeted with Dynamic Remarketing to bring them back to a website?

Users who posted a favorable product review

Users who viewed a website search result page

Users who viewed product detail pages

Users who abandoned their shopping carts

__________

To set up Dynamic Remarketing for a retail vertical, what must be linked to Google Ads?

The Google Search Center

The Google Analytics Center

The Google Merchant Center

The Google Help Center

__________

To set up Dynamic Remarketing, what must first be created in Google Analytics?

Custom Segment

Custom Metric

Custom Dimension

Custom Report

__________

Google Analytics for Power Users assessment questions

You need to pass 4 assessments to earn your GA for power users achievement. Answers are included in our bundle.

When viewing the Mobile Overview report below and comparing “Made a Purchase” and “Didn’t make a purchase” segments, which conclusion is recommended?

Most users who converted were using desktop.

The Google Store should optimize their site for tablet.

The Google Store shouldn’t bother developing for mobile.

There must be an issue with the checkout flow on desktop.

__________

Which report, without additional configuration, shows e-commerce conversion rates for users on Tablets?

Conversions > Ecommerce > Overview

Audience > Mobile > Overview

Audience > Cross-Device > Device Paths

Audience > Mobile > Devices

__________

Which feature enables you to analyze up to 3 dimensions at once?

Explorer report

Primary dimension

Pivot table

Table filter

__________

Which setting do you use to change the metric displayed in the table?

A

B

C

D

__________

If one of your site’s paid traffic sources had a low ecommerce conversion rate, which actions should you take? (select two)

Immediately stop investing in marketing for the source.

Immediately increase marketing spend for the source.

Determine whether the traffic source fulfills other site goals.

Determine whether the source assists in conversions.

__________

You have a goal configured for newsletter signups. You want to determine which traffic sources are sending you the most users who’ve signed up for your newsletter. In this All Traffic report, which setting should you adjust to find this data?

A

B

C

D

__________

How would you view data for Revenue, Transactions, and Average Order Value per traffic source?

View the All Traffic > Source/Medium report and select “Ecommerce” in the Explorer tab.

View the Ecommerce > Sales Performance report and add Source/Medium as a secondary dimension.

View the Ecommerce > Overview report and select “Avg. Order Value” as a metric in the time graph.

View the Mobile > Overview report and select “Ecommerce” in the Explorer tab.

__________

In this Channels report, we’ve clicked into the Referral channel. What are the two top sources of users in the Referral channel?

Organic Search and Social

Youtube.com and Mall.googleplex.com

Mall.googleplex.com and Analytics.google.com

Google and Direct

__________

What does “(Other)” indicate in the Channels report? (select two)

(Other) sessions have no campaign value attached to them.

(Other) sessions have no source value attached to them.

(Other) sessions cannot be categorized in any of the channels in this channel grouping.

Investigate (Other) to see if sessions could be categorized by defining a new channel.

__________

Where can you view a heatmap reporting users by time of day?

Analytics > Home

Analytics > Audience

Analytics > Acquisition

Analytics > Real-Time

__________

You’re running an email promotion providing a discount to users with a birthday in the month of September. What metrics and dimensions should you include in a custom report to determine the day and time when users are most likely to complete a purchase?

Users, Time, Day

Day Index, Hour, Sessions

Hour of Day, Sessions, Transactions

Day of Week, Hour, Ecommerce Conversion Rate, Sessions

__________

When used as a content site KPI, what does a high Average Time on Page indicate about a specific page’s performance?

Strong performance: Users are highly engaged with the page.

Poor performance: Users are struggling with the page.

It depends on the specific page and its purpose.

Average Time on Page should never be used as a KPI for a content site.

__________

In what scenario would you use a custom metric?

To track the number of minutes played for each video on your site

To find out the average number of pageviews per user

To see how often a page was the landing page for sessions including that page

To record the title of a video watched on your site

__________

What can be used to measure scroll depth in Google Analytics?

A custom dimension

Event tracking

Scroll Depth is a standard Google Analytics metric.

It’s not possible to track scroll depth with Google Analytics.

__________

When tracking both ecommerce and goals, what are two ways to analyze Page Value based only on ecommerce? (select two)

Use a table filter to exclude goal pages.

Define a segment to exclude sessions where a goal occurred.

Create a view that tracks ecommerce but doesn’t define any goals.

Assign goal values based on average revenue calculated outside of Google Analytics.

__________

Assuming that ecommerce tracking and/or goals are configured, which of the following Analytics reports does NOT show conversion rates?

Landing Pages

All Pages

Source/Medium

Mobile Overview

__________

What are two benefits of the Reverse Goal Path report? (select two)

Discover common goal paths you may not have considered.

Identify top goal paths and optimize navigation or messaging for even more conversions.

Identify drop-off points between steps in various goal paths.

Automatically track conversions without manually configuring goals.

__________

How could you compare the conversion rate for when the “About Us” page was viewed versus when the page was not viewed?

Compare “About Us” page metrics in the Landing Pages report with “About Us” page metrics in the All Pages report.

Identify the Page Value for the “About Us” page and compare this metric across all other pages.

Create a custom segment including sessions with visits to the “About Us” page, and another segment for sessions where users did not visit the “About Us” page. Apply the two segments to the Ecommerce Overview report and compare conversion rates.

Use the Reverse Goal Path report to compare number of goal completions among rows including the “About Us” page.

__________

What actions must you take to enable Enhanced Ecommerce in Google Analytics? (select two)

Implement Enhanced Ecommerce on your website.

Enable Enhanced Ecommerce Reporting in your Analytics view.

Enable Checkout Labeling in Ecommerce settings.

Assign values to all Analytics goals.

__________

What can the Product List Performance report be used for? (select three)

Identify a list of products to remove from your website.

Identify low performing Product Lists for optimization opportunities.

Analyze how the order of products in a product list may impact performance.

Compare product performance across multiple Product Lists.

__________

In this Product List Performance report, which product list and list position is most efficient at driving product clicks?

Position 1 on the Homepage Promo list

Position 1 on the Similar Products list

Position 3 on the Homepage Promo list

Position 3 on the Similar Products list

__________

You’re evaluating whether high resolution product images on product detail pages is worth the investment. What metric tells you how often a product was purchased after its detail page was viewed?

Cart-to-Detail Rate

Buy-to-Detail Rate

Average Price

Product Adds

__________

In this Product Performance report, which product indicates potential issues with the product details page?

22 oz. Mini Mountain Bottle

Travel Journal

Organic Basic T-Shirt

Men’s Heather T-Shirt

__________

What can the Shopping Behavior Analysis report tell you? (select two)

How users moved from one stage of purchasing to the next.

Where users abandoned the shopping funnel.

Errors on the “Billing and Shipping” page.

Top channels driving sessions with check-outs.

__________

In this Checkout Behavior Analysis report, which step in the checkout process should you optimize based on its drop-off rate?

Billing and Shipping

Payment

Review

Sessions with Transactions

__________

Which report would you use to build a segment of users who abandoned a specific step of the checkout path?

Shopping Behavior Analysis

Product Performance

Ecommerce Overview

Checkout Behavior Analysis

__________

You decide to run a landing page experiment to test a new carousel which highlights your top performing products. Which two reports could you use to determine which products to highlight? (select two)

Shopping Behavior Analysis

Product Performance

Ecommerce Overview

Sales Performance

__________