Video Game Marketing Made Easier
Many indie game devs face the challenge of having to market their games - as if making them wasn’t hard enough already! While there are good game marketing resources available on the web, they are quickly outdated and difficult to piece together.
Game To Market features an online course and an eBook aiming to bring together all the knowledge about video game marketing, making it current and accessible to game developers and marketers from all over the world. It has been developed by Alex Erhardt (ex-Nintendo), and features in-depth interviews with some of the world's best devs and marketers.
Game to Market isn’t about showing you a a one-size-fits-all method to sell more games. It's about equipping you with the tools and mindset to market your game more efficiently, so that you can spend less time on marketing and focus more on developing your game, while connecting with fans that love what you're making.
Table of Contents
Chapter I: Starting Out
Chapter II: Strategy
Chapter III: Funding and Validation
Chapter IV: Choosing Channels
Chapter V: Brand and Assets
Chapter VI: Talking to People
Chapter VII: Mobile Games Marketing
Chapter VIII: Managing Marketing Operations
Chapter IX: Developer Interviews
Featured In-Depth Interviews
Cliff Harris (Positech Games)
Rami Ismail (Vlambeer)
David D'Angelo and Sean Velasco (Yacht Club Games)
Mike Wilson (Devolver Digital)
Adam Saltsman (Finji Games)
About the Author
Alex Erhardt worked for four years as a Product Manager at Nintendo, where he managed the Pokémon games brand in the European Market, and also led the launches from other legendary franchises such as Fire Emblem, Monster Hunter, or Kingdom Hearts.
After his time at Nintendo, he went on to specialize in early-stage marketing, with a heavy focus on digital. With Game to Market, Alex aims to bring together his experience managing some of the best video game brands in the world on the one hand, and his experience with small business marketing on the other, to offer independent video game developers the best fighting chance possible in a crowded marketplace.
Thanks to the contribution of the interviewees in the book, who lent their time and effort for free, 10% of all sales will go to Intermon Oxfam.