"Glimpse: Understanding the Future Marketplace"

We are proud to announce the culmination of 10 years of research and the completion of Glimpse: Understanding the Future Marketplace. Read the executive summary here.

Includes:

• 60+ pages of research narration, infographics, and charts in an easy-to-use digital format
• 8 mega-trends driving our world today, and future trend guideposts for engaging with future generations
• Charts that define how to connect and build community using Gen X, Y, and Z’s communication preferences
• Fresh new data defining the next generation and beyond

Glimpse will guide your teams in creating targeted content and thought leadership at all levels of business. This chart-based intelligence report on the future marketplace can be integrated into any innovation process to help identify and target trends within specific audience groups. Fresh new data addresses product, branding, digital experience, marketing and service design. Glimpse charts what, why, and how to take action.