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      Google Ads Display Advertising Certification Assessment Exam Answers 2019 PDF - Academy for ads

      Google Ads Display Advertising Certification Assessment Exam Answers 2019 PDF - Academy for ads

      http://www.certificationanswers.com/en/google-adwords-advanced-display-exam-answers/


      The Exam contains more than 100 possible questions. It means, that every time you take the exam you get 100 random questions from all possible questions and in random order.

      PDF file is a searchable PDF file with all possible questions test and correct answers. 


      Score 100% in last review.


      The language of the answers are in English. In Google Ads exams, you can choose the language before the exam and when you pass you can see the certification in your language.


      Some questions:

      Which functionality applies to HTML5 ads?

      a – They use interactive content stored in containers and rendered in browsers

      b – They can’t be viewed on mobile devices

      c – They’re easy to update and don’t require plug–ins

      d – They’re easy to update but require plug–ins

      How does an extension work on a Display ad?

      a – It extends the length of the ad placement

      b – It adds a testimonial

      c – It adds extra information, like a location or phone number

      d – It extends the ad below the fold

      Which practice would be acceptable under Google’s editorial and technical requirements?

      Promoting documented copyrighted content

      Including a generic phrase like “Buy products, click here”

      Linking to a site that’s under construction

      Showing a URL that doesn’t accurately indicate the landing page, such as “google.com” taking people to gmail.com

      A direct response advertiser would like to promote a new line of non–stick cookware that is being sold on an e–commerce site via a display ad. She should choose a landing page for the ad that features:

      the entire new line of non–stick cookware

      a specific pan within the new line

      all non–stick cookware sold on the site

      all cookware sold on the site

      In addition to partner websites, where can you display your ads on the Google Display Network? (Choose 2)

      Any mobile site or mobile app

      YouTube.com

      google.com

      Mobile sites that are part of the Google Display Network

      What does remarketing allow you to do? (Choose 2)

      See how many people bought your product after seeing the ad

      Tailor your ads to users based on their previous actions on your website or app

      Send client emails

      Reconnect with people who have previously visited your website or mobile app by showing them relevant ads as they browse the web

      Which practice would violate Google’s editorial and professional requirements?

      Including a border on the ad

      Directing people to a page other than the advertiser’s homepage

      Showing a ValueTrack tag in the text

      Including a question mark in the headline

      What are the key benefits of using the Google Display Network? (Choose 2)

      Massive reach, you can advertise on any website

      Influence consideration

      Sophisticated reporting to measure performance

      Placing your ads on google.com

      Viewable cost–per–thousand impressions (vCPM):

      lets you pay only for impressions that become viewable

      applies to all ads that appear in Google Search and on the Display Network

      counts an ad as “viewable” when 75% of it is visible on the screen for 5 seconds or more

      lets you bid based on Google Ads’ projected views of your ad

      An advertiser who wants to target specific categories of video content on the Display Network should:

      add the keyword “video” to the campaign

      use video ads

      target the Search Network

      add a call–to–action (CTA) overlay to the ads

      What is your advertising objective if you want to ensure your content catches the eye of the people who want what you offer?

      Drive action

      Build awareness

      Drive loyalty

      A direct response advertiser is primarily interested in generating conversions from a Display campaign. To get a potentially better return on investment, this advertiser should use:

      target cost–per–acquisition (CPA) bidding

      cost–per–click (CPC) bidding

      cost–per–day (CPD) bidding

      viewable cost–per–thousand impressions (vCPM) bidding

      You’re running a campaign for a shoe company and notice that the sales trends show many customers are adding shoes to their shopping cart, but not buying them. How can you bring those customers back to actually buy the shoes?

      Create a remarketing list segment for shopping cart abandoners

      Launch a new search campaign

      Launch a new marketing video

      Send an email blast to all of your newsletter subscribers

      Where can you place a client’s image and video ads?

      a – On the Search and Display Networks

      b – On the Search Network only

      c – On the Search Network and YouTube

      d – On the Display Network only

      Jackie is an advertiser who wants to reach people by using both remarketing and Shopping ads. What’s the best targeting strategy for her?

      a – Create separate remarketing and Shopping campaigns

      b – Create one ad group targeted to both remarketing and Shopping

      c – Create two ad groups: one targeted to remarketing and the other to Shopping

      d – Create a combined remarketing and Shopping campaign

      Frequency capping gives advertisers the ability to specify a limit to the number of:

      clicks for all viewers

      clicks for a unique viewer

      impressions for all viewers

      impressions for a unique viewer

      You’re setting up a dynamic remarketing campaign for your client who sells educational products. Which best practice should you follow?

      Include “textbooks” and “study guides” as keywords

      Implement the remarketing tag after the body tag

      Use a custom feed

      Use the “Education” business type

      You’d like to create remarketing lists based on your customer’s journey through your website so that you can target them with different bids or ads. Which category describes the users that visited your homepage, but didn’t move any further into your site?

      Past converters

      Product page visitors

      Homepage visitors

      Category page visitors

      Which ad format is easiest to create and edit, and has the widest reach on the Display Network?

      Rich media ads

      Text ads

      Video ads

      Display ads

      You have a friend who has a small business, and she wants to manage her own Google Ads campaign. She has no experience with Google Ads and would like to experiment with different options. Which campaign type would you recommend to start?

      Display Network with Search opt-in

      Search Network

      Search Network with Display opt-in

      Display Network

      The dynamic remarketing tag collects data such as:

      types of pages viewed

      affinity group characteristics

      number of code snippets

      business ID numbers of visitors

      Which ad format is recommended for building awareness?

      Image ads

      Dynamic image ads

      Display ads with location extensions

      Universal app campaigns

      Dynamic remarketing lets an advertiser:

      show an ad to someone on his mobile device 24 hours after visiting the website on a desktop PC

      re–run an ad to increase the volume of people who will see it

      engage visitors to the website by opening a chat session

      show prior visitors to his site ads that are based on products or services they saw on the site

      James is marketing an online training course and wants to improve his campaign performance. He analyzes the conversion-tracking data and realizes most course registrations are coming from Atlanta, GA. What should he do?

      Limit the number of times an individual in that region sees the ad

      Buy more ad inventory in that region

      Lower the bid for inventory targeting that region

      Run remarketing campaigns only in that region

      When using cost–per–acquisition (CPA) bidding, an advertiser bids using a maximum CPA and pays by:

      Conversion

      Impression

      Viewthrough

      Click

      Your client Anna wants to increase the reach and visibility of her ads. Which bidding strategy would you recommend?

      a – Cost–per–view (CPV)

      b – Cost–per–acquisition (CPA/CO)

      c – Cost–per–click (CPC)

      d -Viewable cost–per–thousand impressions (vCPM)

      Your client Alexa, who sells wedding accessories, is running a text ad on the Display Network. What might Google automatically include in her ads?

      A photo of a bride

      A quotation about falling in love

      promotion from a related business, like a bakery

      A map showing her business location

      If an advertiser chooses to run ads in image formats, Google will:

      display these ads on the Display Network

      charge an additional fee to serve these ads

      require that cost–per–thousand impressions (CPM) bidding be used

      display these ads on the Search Network

      An advertiser notices that a Display campaign is receiving a large number of conversions at certain times and days of the week. Which feature would help this advertiser maximize the number of conversions received at the campaign’s current budget?

      Ad rotation

      Frequency capping

      Ad scheduling

      Bid Optimizer

      Your client wants to place image and video ads on a wide variety of websites so people will see them while browsing those sites. Which type of Google Ads campaign would be best for that?

      Search Network with YouTube opt-in

      Which bidding type is only available for ads on the Display Network?

      Maximize clicks

      Target cost–per–acquisition (CPA)

      Viewable cost–per–thousand impressions (vCPM)

      Cost–per– view (CPV)

      Your budget is $500 a month, your goal is to drive visits to your site, and your average sale price is around $10. Which bidding strategy is best for you?

      a – Focus on impressions

      b – Focus on engagement

      c – Focus on clicks

      d – Focus on conversions

      What is the reach of the Google Display Network?

      a – Over 40 percent of global internet users

      b – Over 50 percent of global internet users

      c – Over 90 percent of global internet users

      d – Over 60 percent of global internet users

      What is your advertising objective if you’ve just launched a product and would like to show your ads to a varied group of consumers?

      Which feature could help advertisers determine if the clicks they are receiving on the Display Network are valuable?

      Conversion tracking

      IP exclusion setting

      Keyword diagnosis

      Display Planner

      Which bidding strategy should use you if you want to increase revenue from your ad spend?

      Enhanced cost-per-click (ECPC)

      Target return on ads spend (ROAS)

      Target cost-per-action (CPA)

      How many websites are part of the Google Display Network?

      500K+ websites

      100K+ websites

      2M+ websites

      1M+ websites

      Which report should advertisers run to see which Display Network properties displayed their ads and view associated statistics?

      Ad performance

      Reach and frequency

      Impression share

      Placement performance

      You’ve just opened your new bakery shop in Paris, and would like to have more customers in your shop. Which bid strategy do you need to select when setting up your campaign to get the required results?

      Cost-per-enagement (CPE)

      Cost-per-view (CPV)

      Viewable cost-per-thousand impressions (vCPM)

      Which remarketing list segment will typically have the highest volume of viewers?

      Which is a benefit of using display advertising with Google to build brand awareness?

      Higher clickthrough rates (CTR) than on Google Search

      Consistent performance from day–to–day

      Accurate forecasts of clicks and impressions

      Expansive network of diverse sites

      In order to use remarketing with Google Analytics, you need to:

      a – have a goal conversion rate of 20%

      b – have a goal conversion rate of 30%

      c – have your Google Analytics and Google Ads accounts linked

      d – have at least one active Google Ads account

      You’d like to show your ads to customers who live in a specific region or country and speak German. Which targeting method can you use?

      Keyword targeting

      Device targeting

      Audience targeting

      Location and language targeting

      You are interested in understanding how campaigns are driving traffic to your site. What metric would you look at to see how often people who see your ad end up clicking it?

      Cost-per-click

      Clickthrough rate

      Cost-per-acquisition

      Hayley’s client wants to drive sales of her new cookbook that’s about gluten–free desserts. If Hayley sets up a Display Network campaign that targets potential customers using keywords and topics and the “Target and bid” setting, her client’s ads can show when:

      the keywords and bid match

      only the topics match

      the keywords and topics match

      only the keywords match

      If John is setting up a new video campaign, which manual bidding strategy should he use?

      a – Cost-per-click

      b – Cost-per-thousand-viewable impressions

      c – Cost-per-engagement

      d – Cost-per-view

      An advertiser using viewable cost–per–thousand impressions (vCPM) bidding wants to maximize exposure on a specific set of sites selected for a new campaign. Which is a best practice when setting up the campaign?

      Create a campaign for each website

      Set bids on individual placements

      Set bids at the ad group or campaign level

      Choose websites that represent a variety of themes

      “Engagement” with a Lightbox ad on a mobile phone or tablet is achieved when someone

      expands or interacts with the ad

      watches the ad twice in a row

      hovers their finger over the ad for at least 2 seconds

      watches the ad for at least 2 seconds

      Which automatically expands your reach based on your campaign’s conversion history to help get as many conversions as possible?

      Google Analytics

      Conservative targeting

      Ad Preview and Diagnosis tool

      Aggressive targeting

      If your client runs a car dealership and wants to increase brand awareness among auto enthusiasts, which bidding type would you suggest?

      Cost–per–day (CPD)

      Cost–per–view (CPV)

      Your client who sells sports shoes might choose to target a custom affinity audience if he wants to:

      reach shoppers who are ready to buy right away

      sell high–end running shoes to competitive marathon runners

      reach men, women, and children of all ages who need any kind of athletic shoes

      increase brand awareness

      Remarketing is targeting ads to people who’ve already visited:

      competitors’ websites multiple times

      your website after they’ve searched on Google

      multiple websites on the Display Network

      your website as they browse websites and use apps on the Display Network

      If you’re using remarketing to reach people who’ve used your mobile app, they see your ads:

      when they enter search terms for products like yours on a mobile device

      while browsing and using Google Maps

      each time they re–use your mobile app

      while using other mobile apps on the same mobile or tablet device

      Frequency capping limits the number of times:

      a – your ads appear to the same person on the Display Network

      b – your ads appear during the designated days and hours that you set

      c – your ads appear to people with the same IP address

      d – your ads appear to the same person on the Search Network

      If a display ad appears “above the fold,” this means that it:

      takes up more than 20% of the webpage

      will appear at the top of each page of the website

      will appear anywhere on the front page of the website

      can be viewed in the upper portion of the page without scrolling

      In–market audience targeting consists of people:

      a – who are interacting with contextually relevant content

      b – who are in your overall target demographic group

      c – whom you’ve reached through remarketing

      d – who are currently researching options and actively considering buying a product or service like yours

      When reviewing her display campaign, Gina sees that her clickthrough rate is higher on weekdays from 10 a.m. to 1 p.m. Which feature could help her be more efficient with her advertising during this time?

      IP Exclusion

      Bid adjustments

      You are interested in understanding how clicks lead to a sale on your site. What do you call a click that leads to a sale on your site?

      On the Display Network, enhanced cost–per–click (ECPC) automatically:

      sets bids to help you get as many conversions as possible

      adjusts your manual bid up or down based on each click’s likelihood to result in a conversion

      sets bids to help you get the most clicks within your target spend amount

      sets bids to maximize your conversion value while trying to reach an average return on ad spend

      An advertiser selling airline tickets has designed an image ad with drop–down menus for airport departure and arrival locations. Rather than programming the menu to show airports, the advertiser wants a click on the ad to go to his website. This ad will:

      be resized on the Display Network because it lacks animation elements

      perform well on the Display Network because it contains relevant information

      perform poorly on the Display Network because it will frustrate people

      be disapproved because it mimics a function the ad can’t perform

      Which feature applies to the Display Network but not the Search Network?

      Location targeting

      Language targeting

      If a display ad has been disapproved, how do you submit a request for another review?

      Email ads–support@google.com to find out why it wasn’t approved

      Open and then resubmit the ad

      Click “Re–review display ad”

      Edit your ad so it complies with Google policy and re–saveit

      Which report is helpful when using site and category exclusions?

      Placement report

      Campaign report

      Keyword report

      Ad group report

      In your next campaign you’d like to show images of your products in your ads. What campaign type do you choose?

      Video Network

      For an ad entering an auction on the Display Network, the Google Ads system will calculate the effective cost–per–thousand impressions (eCPM) when there are:

      any cost–per–click (CPC) or cost–per–acquisition (CPA) ads entering the auction

      only cost–per–click (CPC) ads entering the auction

      only viewable cost–per–thousand impressions (vCPM) ads entering the auction

      both cost–per–click (CPC) and cost–per–acquisition (CPA) ads entering the auction

      When optimizing for the Display Network, a clear call–to–action (CTA) in the ad text is important in order to:

      set expectations for customers who are in various stages of the buying cycle

      increase overall impressions for the ad

      improve the Quality Score of the ad on all Google properties

      identify the traffic to your website that was generated by ads

      Which of these metrics is typically most important in measuring a direct response advertiser’s performance on the Display Network?

      Conversions

      Impressions

      Clicks

      Clickthrough rate (CTR)

      To raise awareness of what you’re advertising without limiting who might see your ads, you should:

      add multiple targeting methods and use the “Target and bid” setting

      add multiple targeting methods and use the “Bid only” setting

      set a mobile bid adjustment to reach more customers on mobile devices

      set a topic bid adjustment to show your ads on multiple pages about a specific topic

      An advertiser who sells coffee beans adds the keyword “Java’” to an ad group. After two weeks, she runs a placement performance report and notices that the ad is showing up on websites about JavaScript programming. What should she do to avoid appearing on these irrelevant sites?

      Exclude “Programming” as a topic

      Add “Coffee beans” as a topic

      Make it obvious in the ad copy that “Java” refers to coffee, not JavaScript

      Add “Java beans” as a negative keyword

      Why is it recommended to separate Display Network campaigns from Search Network campaigns?

      Higher bids are required to be successful on the Display Network

      Lower clickthrough rates (CTRs) on the Display Network can negatively affect Quality Score

      Separate campaigns allow for more accurate location targeting

      Different campaign settings may be more effective on different networks

      If you’d like users to fill in a survey on your website, which marketing objective do you need to select when setting up your Display campaign?

      You don’t need to select marketing objective in this case

      In order to use target cost–per–acquisition (CPA) bidding, an advertiser must:

      a – have a certain number of conversions in the previous 30 days

      b – be using viewable cost–per–thousand impressions (vCPM) bidding, with a certain number of viewable impressions in the previous 30 days

      c – be opted in to the Search Network

      d – be opted in to the Search Network and YouTube

      You’d like to show your ads to users searching for custom t-shirts. Which targeting method can you use?

      Your client has a Mexican restaurant and wants to increase brand awareness in the local community. What type of ad would you create to help reach your client’s goal?

      A text ad with a call extension on the Search Network

      A text ad with keywords describing the most popular menu items, like “fish tacos,” on the Search Network

      An image ad featuring a drawing of the restaurant on the Display Network

      An interactive Lightbox display ad on the Display Network that’s focused on the restaurant’s most popular menu items

      Cost–per–thousand impressions (CPM) bidding is only available for:

      campaigns that target search partner sites

      accounts using U.S. dollars for billing currency

      campaigns that target the Display Network

      accounts that are using prepay billing

      You are leading a brand awareness campaign for a car company, and you’d like to create buzz for your new model. Which metrics do you need to look at in your reports?

      Conversion delay and cost-per-acquisition

      Impressions and conversions

      Impressions, reach, frequency

      Clickthrough rate and cost-per-click

      You might choose to use preferred layouts for dynamic display ads if your client:

      wants to choose the layouts and features

      wants to choose the features but not the layouts

      doesn’t care if Google Ads chooses the layouts and features

      wants to choose the layouts but not the features

      What can you do by creating a separate campaign that’s targeted only to the Display Network?

      Set specific maximum cost–per–click (CPC) bids for automatic placements

      Exclude irrelevant placements and categories

      Set a separate placement bid at the ad group level

      Allocate budget and control spend more effectively across campaigns

      There’s no one recommended bid amount that works best for everyone. Which factors do you need to consider when choosing a bid amount? (Select 3)

      Your profits

      Cost of your keywords

      Your campaign type

      Competitors’ products

      Which bidding option is best suited for an advertiser focused on direct response marketing goals?

      Cost–per–interaction (CPI)

      Cost–per–click

      Effective cost–per–thousand impressions (eCPM)

      our client wants to reach new parents with ads for organic baby food. What kind of targeting would you recommend?

      Managed placements

      In–market audiences using the “Infant & Toddler Feeding/Toddler Meals” category

      Similar audiences

      Dynamic remarketing

      An advertiser promoting the release of a film that’s entirely in French with no subtitles wants to advertise on YouTube. He’s advertising it heavily in France through a traditional ad campaign, but wants to ensure that online ads reach the most relevant YouTube audience. Which should he do?

      Change the Google Ads account language setting to French during setup

      Change the managed placements to French

      Target specific YouTube localized domains

      Set language targeting options for the campaign containing the ads for the film

      Your client Kevin works for a retailer that sells eco–friendly products. He wants to attract an audience with an established interest in his message. What type of targeting would you recommend?

      Gender targeting

      Demographic targeting

      Contextual product targeting

      The “Green Living Enthusiasts” affinity audience

      Which ad format is recommended for getting more users for your app, as well as finding users who are likely to complete in-app actions?

      Lightbox ads

      TrueView ads

      For an advertiser focused on branding, what are the key success metrics?

      Cost–per–conversion

      Conversion rate

      Clicks and impressions

      Someone browsing the Internet sees a Google Ads display ad for laptop computers on a Display Network site, but doesn’t click on it. Two weeks later, she’s interested in buying a laptop and decides to visit the site from the ad. She finds the site by doing a Google search, goes directly to it, and buys a laptop. In this scenario, view–through conversions would be valuable for the advertiser because it could:

      measure the number of conversions associated with ad impressions

      measure the number of potential clicks associated with ad impressions

      track the number of people who saw the ad but didn’t convert

      track the IP addresses of people who saw the ad

      View–through conversions are available only to:

      a – advertisers that have implemented conversion tracking

      b – advertisers that have implemented target CPA bidding

      c – advertisers that are running video ads

      d – advertisers that have opted in to the Search Network

      Which targeting method allows an advertiser to reach people who have previously visited their website by showing them relevant ads when they visit other placements on the Display Network?

      Remarketing

      Topic

      Affinity audiences

      Placement

      Why is it beneficial to include a text ad in the same ad group as an image ad when advertising on the Display Network?

      It ensures maximum coverage because some publishers don’t accept all ad formats

      Image ads don’t perform as well on the Display Network

      It ensures one of the ad formats will win the auction and show on a publisher site

      Text ads don’t perform as well on the Display Network

      Which manual bidding strategy can you use to increase your reach?

      a – Cost-per-thousand-viewable impressions

      b – Cost–per–day (CPD)

      c – Cost-per-engagement

      d – Cost-per-click

      Which bidding option is best suited for an advertiser focused on branding goals?

      Cost per acquisition (CPA)

      Cost–per–click (CPC)

      Which is a benefit of using a Lightbox ad?

      a – There’s no cost for engagement with the ad

      b – You can use any Display Network targeting method

      c – You can be charged only for click–throughs

      d – You can run it on both the Search and Display Networks

      True or False: An advertiser can target mobile apps via Google Ads.

      False

      True

      Your client has a cupcake shop in a hard–to–find alley in San Francisco. She’s advertising on the Display Network. What’s the best way to help people find her?

      Add a map showing her location to her ads

      Advertise on the Search Network as well as the Display Network

      Add a location extension to her ad

      Prominently feature her street address in bold text

      Ads are likely to be most contextually relevant to the sites on which they appear when using:

      Topic targeting

      In–market audiences

      Your client Christina wants to drive traffic to her site. She has return–on–investment goals and is already using Google Ads conversion tracking. Which bidding strategy would you recommend?

      Target return on ad spend (ROAS)

      How long should advertisers wait after creating a new Display campaign before analyzing its performance?

      2–3 days

      1-2 weeks

      1 year

      1 month

      You’re seeking an ad format to support influencing consideration for your brand. You’d also like the ad to automatically adjustsits size, appearance, and format to fit available ad spaces and better fit content users came to see. Which ad format suits these needs?

      Standard image ads

      Responsive ads

      Which best practice is advisable when optimizing ad groups within a placement–targeted display campaign?

      Create a separate ad group for each placement

      Move automatic and managed placements into separate ad groups

      Target a broad collection of placements with a single ad group

      For each ad group, target groups of placements with similar themes

      A running shoe company wants to reach “avid marathon runners” instead of just “sports fans”. Which targeting method should this advertiser use?

      Custom affinity audiences

      Which ad format is recommended for driving action?

      An advertiser would benefit from using affinity audience targeting if they want to reach people:

      regardless of their particular interests

      with a very specific interest, for example, avid marathon runners

      who’ve already visited their website

      with a particular broad interest, for example, sports fans

      If one of your display ad groups isn’t serving due to incorrect target and bid settings, what should you do?

      a – Set the targeting for the ad group to “Target all”

      b – Set the targeting for the campaign to “Target all” and resubmit the ad

      c – Set the targeting for the ad group to “Broad Reach”

      d – Set all targeting for the ad group to “Observations” and at least one targeting method to “Targeting”

      Targeting by topic is a good strategy if your client wants to:

      drive sales on his website

      actively manage his budget because he has strict cost–per–acquisition goals

      control where his ads appear on the Display Network

      reach a specific audience

      When should you use automated bidding?

      a – If you have had 50-100 conversions over 30 days in a single campaign

      b – If you have had 10-50 conversions over 15 days in a single campaign

      c – If you have had 50-100 conversions over 15 days in a single campaign

      d – If you have had 5-10 conversions over 30 days in a single campaign

      When planning a campaign, the first thing an advertiser thinks about should be:

      a – the advertiser’s daily budget

      b – the advertiser’s goals

      c – the tools available to optimize the campaign

      d – the tools available to build a display ad

      John launched a new line of men’s shoes on his fashion website, and he wants to build awareness about the launch. Which targeting option should he use?

      Similar audiences

      Gmail ads

      In-market audiences

      Your client Ali has a car dealership. She wants to reach people who are actively researching electric cars and ready to buy one. Which type of targeting would you recommend?

      A broad affinity audience

      Managed placements allow advertisers to:

      bid differently for specific placements on the Display Network

      exclude a specific ad unit on a network page where there are multiple ad units

      give Google the ability to select placements for them and set industry–appropriate bids

      target relevant placements across the entire Display Network based on their keyword lists

      An advertiser purchasing display advertising through other ad networks can still benefit from using Google Ads display ads because:

      the ad can appear multiple times on a page to reinforce the advertiser’s message

      she can infinitely loop animated image ads

      she can fill in the gaps of niche and mass–marketed sites using Google Ads targeting options

      the ad will show on all ad networks and will reinforce the advertiser’s message

      Your client wants to reach customers who are browsing content relevant to the company’s keywords and highly likely to buy their products. You recommend using the Search Network with Display opt-in because the Display option:

      uses dynamic placement to target web pages and applies predictive conversion models to target ads

      uses keywords to target web pages with relevant content and uses predictive models to determine which pages are most likely to result in conversions

      optimizes keywords and applies affinity targeting conversion models to target ads

      optimizes affinity targeting to place ads on all relevant web pages

      Which targeting option allows you to re-engage with people who visited your site by serving them ads containing the products they viewed on their visit?

      What targeting options are available on the Display Network? (Choose 2)

      Remarketing lists for search ads (RLSA)

      Connections targeting

      Affinity audiences

      James has a campaign for an online training course and wants to understand how his campaigns are driving course sales and lesson sign-ups. What information can he learn from conversion tracking? (Choose 2)

      a – How many people sign up for lessons after seeing the ad

      b – How many liked the ad

      c – How many people saw the ad

      d – Which age group and gender is more likely to sign up for a course after seeing the ad


      More info about certification:

      academy.exceedlms.com/student/collection/9096


      More info of other products in:

      http://www.certificationanswers.com/en/exams-answers-2/

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      • Size 662 KB
      • Length 132 pages

      Purchasing Google Ads Display Advertising Certification Assessment Exam Answers 2019 PDF - Academy for ads...

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