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      Google Ads Search Advertising Certification Assessment Answers 2019 PDF - Academy for ads

      Google Ads Search Advertising Certification Assessment Answers 2019 PDF - Academy for ads

      https://www.certificationanswers.com/en/category/google-search-advertising/


      Search certification exam assessment contains more than 100 possible questions. It means, that every time you take the exam you get 100 random questions from all possible questions and in random order.


      Score 100% in last review. (see image)


      The language of the answers are in English. In Google Ads exams, you can choose the language before the exam and when you pass you can see the certification in your language.


      Some Questions:

      Fran decides to use custom ad scheduling to promote her farm-to-table restaurant. Why did she choose this option?

      She can’t afford to run ads at all times of the day and on all days of the week

      Her “goal’ is for people to visit her website

      Her ads generate 95% of her business on Fridays, so she’d like to show them more on that day

      She prefers not to limit ad exposure, regardless of when the restaurant is open

      Which is a best practice for optimizing a landing page for Google Ads?

      Easy-to-navigate content

      Several links to related websites

      The same programming language across the whole site

      Prominent headlines in several font styles and sizes

      An advertiser wants to improve the position of ads on Google but isn’t willing to raise bids. What else could increase Ad Rank?

      Make changes to improve the components of Quality Score

      Review impression share data to identify missed opportunities

      Lower bids on keywords with a low clickthrough rate (CTR)

      Change keyword match types from exact match to phrase match

      If you want to target ads to only people who speak Spanish, you can:

      have Google translate your ad and keywords into Spanish

      write your ad and keywords in English and target the Spanish language

      in your ad text, make a reference to Spanish speakers

      write your ad and keywords in Spanish and target the Spanish language

      Keyword Planner can do all of these things except:

      Show search volume trends

      provide Quality Score estimates and validate keywords

      suggest keywords and ad groups that may not have occurred to you

      provide historical statistics on search volume

      Dynamic search ads would be most helpful for:

      a global, online clothing retailer that changes its inventory seasonally

      campaigns that need to reduce exposure on competitive keywords

      moving an ad’s position dynamically in whatever direction a person’s eyes are looking

      a local restaurant with a dynamically changing menu that offers fresh, new entrees every day

      To get an idea of whether you should continue to run a Search Network campaign on search partner sites, you can:

      use Keyword Planner to evaluate how the campaign might perform better on search partner sites

      segment the campaign’s data by network and evaluate its performance on search partner sites

      evaluate the campaign’s performance on search partner sites vs. display partner sites

      review the Overviews page to see the top searches on Google.com that caused your ads to display

      You want to use Google Ads to promote your dog-sitting service. What kind of campaign might you create to reach dog owners, whether they’re searching on Google or surfing a pet-supply website?

      Search Network with Display opt-in

      Display Network

      Universal App

      Search Network

      Blake is selling baseball caps and using conversion tracking. What information might he learn from the conversion tracking data?

      Lots of his site visitors are 49ers fans

      Lots of his site visitors are signing up for his baseball trivia newsletter

      Most of his customers are watching a ballgame when they visit his site

      Most people clicking on his ad already own at least 1 baseball cap

      According to Google data, 70% of mobile searchers who’ve recently made a purchase have:

      visited a business’s website from the search results page

      called a similar business from their phone

      saved a business as a contact on their phone

      clicked to call a business from the search results page

      You have a maximum cost-per-click (max. CPC) bid of US$2 for a keyword. To determine the prospective impact of raising this bid to US$3, you could use:

      Bid Simulator

      CPC Simulator

      Keyword Simulator

      Portfolio Simulator

      An advertiser targeting only France determines that clicks have been received from people in Switzerland. Why might this happen?

      People located in France are using Swiss-related words like “hotels in Switzerland”

      People located in Switzerland are searching using France-related words, like “hotels in Paris”

      French people visiting Switzerland are searching on Google for information about Switzerland

      Swiss people are searching on Google for information about Switzerland

      How would you determine the clickthrough rate (CTR) for a client’s search ads?

      Divide the number of impressions the ad gets by its average position

      Divide the number of clicks the ad gets by the number of impressions it gets

      Evaluate the number of clicks the ad accrues per day

      Divide the number of impressions the ad gets by the number of clicks it gets

      You have a friend starting her first Google Ads campaign. What would you suggest about how to choose keywords?

      Set a theme for each ad group and choose related keywords

      Keep each keyword to a single word, rather than a phrase

      Include more than 50 keywords in 1 ad group

      Set a theme for each campaign and choose related keywords

      Which conversion metric can give you more insight into how your ads drive conversions on mobile phones, computers, and tablets?

      Cross-through conversions

      Cross-OS conversions

      Click-through conversions

      Cross-device conversions

      The majority of consumers want ads customized to their:

      age group

      country or nationality

      interests and hobbies

      city, zip code, or immediate surroundings

      Which statement about ad extensions isn’t true?

      a – They tend to improve an ad’s visibility

      b – They can help improve clickthrough rate

      c – They often appear below the organic search results

      d – They show additional information about a business

      Maria would like to target people who’ve already browsed her online clothing boutique by offering them a 10% discount on their first purchase. What tool should she use to reach these people on the Search Network?

      Flexible bidding

      Remarketing lists for search ads

      Dynamic search ads

      Retargeting lists for text ads

      You’re reviewing the paid & organic search report for a client who runs a Maui snorkeling tour business, and you see that her business appears only in organic search for queries such as “boat snorkeling tour” and “beachside snorkeling tour.” You can use this information to:

      create 2 separate ad groups focused on boat and beachside snorkeling and include these queries as keywords

      increase the bids for the keywords that include the terms “boat,” “snorkeling,” and “beachside”

      increase the budget for all of her campaigns that contain these queries as keywords

      lower the budget for all of her campaigns that contain these queries as keywords

      How might you explain to an account manager why she should identify how much a conversion costs when setting up conversion tracking for a client’s Search Network campaign?

      Knowing the cost-per-conversion can help her better optimize the campaign’s bids and budgets

      Cost-per-conversion data can indicate whether her profit will increase

      Knowing the cost-per-conversion can help her better optimize the campaign’s keywords

      Cost-per-conversion data can be compared with competitors’ cost-per-conversion data

      An advertiser who sells designer dresses is selecting a landing page to pair with ads for a collection of spring dresses. A good landing page would show:

      top-selling dresses for all seasons

      a catalog of spring and summer dresses

      spring dresses in several colors

      a single best-selling dress

      You’re tracking conversions in a budget-constrained campaign. If you raise cost-per-click (CPC) bids within the budget constraint, which result is most likely?

      a – Receive fewer conversions while paying less on average per conversion

      b – Receive more conversions while paying more on average per conversion

      c – Receive more conversions while paying less on average per conversion

      d – Receive fewer conversions while paying more on average per conversion

      Yoon, who sells designer jeans, has a mobile app to help women determine what leg style looks best on their body type. What could she do to bring in more prospective customers?

      Add a call-only extension to her ad

      Use sitelink extensions

      Include a link to her mobile website in her ad

      Add a mobile-app extension to her ad

      If you want to prioritize downloads of your mobile app instead of visits to your mobile site, you should:

      create a Universal App campaign

      add a call extension

      include the word “install” in the ad text

      add a sitelink extension

      Having launched her first Search campaign, Asha wants to know just how many calls are being generated from the number in her ads, on her website, or clicks on a phone number on her mobile website. What conversion source should she track?

      Website

      Apps

      Imports

      Phone calls

      According to 2015 Google Trends data, which term would consumers on mobile phones be most likely to type in a search engine?

      Shoe store sales

      Shoe stores near me

      Great shoe stores

      Shoe store addresses

      To create a customer experience that’s relevant and useful at every touchpoint, a search advertiser should focus on:

      carrying over the theme of her traditional ad campaign to her online campaign

      launching a cross-device campaign

      running ads only on mobile devices

      addressing consumers’ needs

      If an advertiser has the same keyword in 2 different ad groups, the one entered in a given auction will have the:

      highest Ad Rank

      lowest maximum CPC bid

      highest maximum cost-per-click (max. CPC) bid

      highest cost-per-acquisition (CPA) bid

      Each of these are benefits you’d expect from Shopping ads except:

      ease of targeting without needing keywords

      free listings

      better-qualified leads

      more traffic and leads

      True or false: Adding an extension to a text adimproves an advertiser’s Quality Score.

      False

      True

      After searching for shoes, Sean clicks on an ad promoting a sale on sneakers, which has several pop-ups. What should the advertiser do to improve Sean’s experience?

      Remove the pop-ups

      Ensure that the pop-ups get Sean’s attention

      Ensure that the pop-ups relate to the search

      Remove all but one of the pop-ups

      With call extensions, a customer who searches for Thai food on her mobile phone can see an ad for a Thai restaurant, along with a phone number, and make the call with one click. How is that priced?

      Negotiated in advance, with bulk discounts

      By the minute, based on the length of the call

      The same as when someone clicks on an ad

      Flat fee, based on the caller’s phone model

      Which of these statements is true?

      a – Location targeting enables location extensions

      b – Location extensions appear when someone who’s physically near the business searches on relevant terms

      c – Location targeting determines which business address appears in an extension

      d – Location extensions appear when an advertiser targets a geographic location

      A florist is advertising 5 types of bouquets, including those with roses. Which landing page is more likely to convert to a sale when someone searches on “roses”?

      a – The “Contact us” page

      b – The home page, showing 5 types of bouquets that include roses

      c – The page on which people can sign up for coupons

      d – The page showing rose bouquets

      You want to see how raising your client’s target cost-per-acquisition (CPA) might affect his ad performance. Which tool could help?

      Target CPA Planner

      Target Bid Simulator

      Target CPA Simulator

      An advertiser who uses ad scheduling has a custom bid adjustment for 9 p.m. to 12 a.m. on weeknights. The normal bid is US$0.40 and the bid multiplier is -25%. How much is the advertiser bidding for that time period?

      a – US$0.32

      b – US$0.03

      c – US$0.30

      d – US$0.31

      A client wants to get more clicks on his ad and also raise his Quality Score. Which of these actions may get him more clicks but won’t raise his Quality Score?

      Adding an extension

      Improving a lower-level page on his website

      Reducing prices on his inventory

      Using the Shopping ad format

      Which is a best practice for writing an effective text ad?

      Talk about yourself and your business

      Make the text different from what’s on your landing page

      Use a passive verb in the headline

      Write several ads and see which one performs the best

      Your client’s product costs US$50 to produce, and it sells for US$150. She’s sold 10 units and spent US$700 on her Google Ads campaign. How would you calculate her return on investment (ROI) to help her understand the benefit of using Google Ads?

      US$1500 (revenue) / US$1200 (cost + Google Ads spend)

      [US$1500 (revenue) – 10 (number of products sold)] / US$1200 (cost + Google Ads spend)

      [US$150 (sales price) – US$1500 (cost)] / US$700 (Google Ads spend)

      [US$1500 (revenue) – US$1200 (cost + Google Ads spend)] / US$1200 (cost + Google Ads spend)

      Which best describes the relationship between maximum cost-per-click (max. CPC) bids and Ad Rank?

      An increased CPC bid leads directly to a small increase in Ad Rank

      A CPC bid only affects Ad Rank on the Search Network

      A CPC bid is one factor that affects Ad Rank

      An increased CPC bid leads directly to a large increase in Ad Rank

      Based on Google Ads editorial and professional requirements, which headline is most likely to generate clicks?

      “Free shipping on CuStOm Ts”

      “Design Your Own T-shirt”

      “Custom Tees, Click Here”

      “We sell custom t-shirts!”

      Chanara, a senior account manager at a large digital agency, likes having a Google Ads manager account. What can she do with a manager account that she can’t do with an individual account?

      Use a single sign-in for all accounts

      Access the Google Ads Application Programming Interface (API)

      Upgrade multiple manager accounts

      Upgrade each individual Google Ads account

      Dustin wants to write a great text ad that will get people’s attention when they’re searching on Google. What should he do to generate the most clicks?

      Put special characters in the ad headline

      Put the ad headline in all capital letters

      Include his business address in the ad text

      Include his keywords in the ad text

      If your campaign’s daily budget is US$20, how much of your budget can be spent to show your ads on certain days, based on fluctuations in traffic?

      a – Up to US$24

      b – Up to US$30

      c – Up to US$20

      d – Up to US$21

      Executives at a small e-commerce company are debating Google Ads performance metrics. If the budget is unlimited as long as return on investment (ROI) is positive, which recommendation best positions the company for maximum profit?

      Determine whether the campaigns are profitable, then test different target cost-per-acquisition (CPA) bid increases to see which maximizes total profit

      Ad spend should always be 7% of revenue, which should be used as the target ROI

      Decrease the target cost-per-acquisition (CPA) for the campaigns from US$15 to US$10 to drive an increase in profit per customer

      The company’s email campaigns are the most profitable, with a cost-per-acquisition of US$15, so it should use that as a benchmark when setting target cost-per-acquisition (CPA) bids

      You’re reviewing the campaigns of a new client who wants to better promote his child daycare facility to parents researching childcare on their mobile devices. Currently, his ads include generic text about childcare. To optimize his ads for mobile, you might create an ad with:

      a headline and description text that includes a customer testimonial, and uses the previous visits automated ad extension to let people see when they last visited the client’s website

      the mobile version of the facility’s website as the landing page, and uses an interactive video showing current students and teachers reading together

      the computer version of the facility’s website as the landing page, and a headline and description text that encourages people to sign up for the facility’s newsletter

      a headline and description text that encourages people to sign up for a tour, and uses location extensions so they know where the client’s business is located

      What information does a target cost-per-acquisition (CPA) bid strategy need in order to find the optimal cost-per-click (CPC) bid for an ad each time it’s eligible to appear?

      Forecast data

      Manual bid changes

      Test conversions

      Historical conversion data

      To optimize a client’s campaign to get the most out of her mobile advertising, you can:

      set shorter conversion windows to capture users who convert after researching on multiple devices

      edit the campaign’s ad text to include information about how customers can purchase her product on their computers

      set a mobile bid adjustment for the campaign based on insights from estimated cross-device conversion and total estimated conversion data

      use the maximize clicks flexible bidding strategy to increase the number of clicks her ads get from users viewing her ads on mobile devices

      Which option can you use to capture potential business later in the day, even on a limited budget?

      Ad delivery

      Bid capping

      Ad automation

      Bid allocation

      An advertiser attempts to enable target cost-per-acquisition (CPA) bidding but the option isn’t available. The most likely reason is that the advertiser:

      has fewer than 5 conversions in the last 15 days

      is using Google Analytics

      has fewer than 15 conversions in the last 30 days

      is using another automated bid strategy

      Hannah is having a sale. In her ads, she wants to include the amount of time left in the sale. What’s the best way to do this?

      Note the sale end date in the text

      Use the “Countdown” function

      Insert the Google Ads clock icon in each ad

      Use the “Sale duration” function

      Data shows that your client’s ad that appears to people in San Francisco gets 120 conversions at a cost of US$1200 and cost-per-acquisition (CPA) of US$10, while ads showing in Houston get 70 conversions at a cost of US$1400 and CPA of US$20. If you have a CPA goal of US$12, what bid adjustment would you set for each location?

      +40% for San Francisco, -20% for Houston

      +20% for San Francisco, -40% for Houston

      +40% for San Francisco, -40% for Houston

      +20% for San Francisco, -20% for Houston

      Small-business owner Marcos set up his Google Ads campaign by thinking of “obvious” keywords off of the top of his head. What’s one way he might improve them?

      Stick with the current keywords for 2 months to collect enough viable data

      Click the “Automatic keyword refresh” button

      See the suggestions on the Keywords page

      See the suggestions on the Opportunities page

      You own a bed and breakfast in southern France and want to target English-speaking tourists looking for accommodations after they’ve arrived in France. What language and location should you target?

      English; the United States

      English; southern France

      French and English; the 5-mile radius around the bed and breakfast

      English; the 25-mile radius around the bed and breakfast

      Roxanne’s online estate-jewelry sales are lagging despite running a great text ad. What else might she do to drive sales?

      Increase the number of keywords in each ad group

      Use the Shopping ad format

      Increase her maximum cost-per-click (max. CPC) bid

      Add a location extension to her ad

      You’re working on the bidding strategy for a Search Network campaign. If the cost-per-conversion for mobile is lower than for desktop, how might you optimize the bidding strategy to increase the number of conversions?

      Increase the number of mobile-optimized text ads

      Decrease the mobile bid adjustment for the campaign

      Decrease the number of mobile-optimized text ads

      Increase the mobile bid adjustment for the campaign

      Heather has a mobile app she wants people to keep using once they’ve downloaded it. How can she make it more engaging?

      Customize the app for each format (phone, tablet, computer)

      Use the bid strategy “Maximize engagement”

      Set up custom deep links

      Add some large, memory-intensive graphics

      Use all capital letters in the headline

      Make sure the headline wraps to two lines

      End the headline with an exclamation point

      Capitalize the first letter of each word in the headline

      True or false: If you’d prefer to reach as many people as possible, use exact match or phrase match keywords.

      The keyword insertion code in an ad’s headline is “Buy {KeyWord:Books}.” The ad appears when someone searches on “flower books” and the query matches a broad match keyword, “gardening books.” How would the headline read?

      a – Buy plant books

      b – Buy Gardening Books

      c – Buy flower-arranging books

      d – Buy keyword books

      In order to differentiate ads from those of competitors, advertisers should:

      use special characters, such as asterisks or hashtags

      use exclamation points and words in all capital letters

      include prices and promotions

      mention competitor offers and prices

      Joanna would like to direct users to specific pages on her website directly from her text ads, in addition to her ad’s final URL. What feature should she make sure to include in the formatting of her text ads to accomplish this goal?

      Keywords

      Ad extensions

      Headlines

      A landing page

      The format of a Shopping ad is different from that of a standard text ad in that it includes:

      a – a product image, background color, and price

      b – a product image, title, price, and merchant name

      c – a product image, title, price, and extension

      d – a product image, title, and price

      A client is asking you why he should evaluate the number of clicks on his search ads relative to the number of impressions received. What should you tell him?

      a – He can better understand what happens after potential customers click his ads

      b – He can get an idea of how many people who’ve seen his ads actually became customers

      c – He can better understand whether potential customers find his ads appealing

      d – He can get an idea of how many people double clicked his ads

      An advertiser makes edits to an ad and notices that its position is lower than that of the previous version. What’s the most likely cause?

      a – The edited ad has a lower conversion rate

      b – The advertiser’s budget has been depleted

      c – The advertiser’s landing page is down for maintenance

      d – The edited ad is less relevant to the keywords in the ad group

      A new client wants to promote his 3 Indian restaurants, in different areas of London, to people searching for places to eat. How might you organize his account?

      a – Create 1 campaign with an ad group for each menu item

      b – Create 1 campaign with an ad group for all restaurant locations

      c – Create several campaigns with 2 ad groups each: dine in and takeout

      d – Create 1 campaign with an ad group for each restaurant location

      Jose has a limited Google Ads budget, and his ads aren’t showing as often as he wants. How might he improve results without spending more money on the campaigns limited by budget?

      Choose accelerated instead of standard delivery

      Slightly raise bids

      Slightly lower bids

      Replace his 3 most expensive keywords with lower-priced keywords

      True or false: Shopping ads use Merchant Center product data to decide how and where to show ads.

      You might analyze exact match impression share data to get an idea of:

      the number of times your ads were shown on the Search Network

      the percentage of eligible impressions you received for searches that exactly matched content on your landing page

      the percentage of eligible impressions you received for searches that exactly matched your keywords

      the number of eligible impressions your broad match keywords received

      Megan enabled target cost-per-acquisition (CPA) bidding in all 6 of her campaigns. How can she tell if it’s improving her campaign performance?

      Enable and disable target CPA bidding every other day to observe differences

      Install a new conversion tracking code

      Monitor overall changes in clicks received

      Compare average CPA and conversion rate before and after using target CPA bidding

      Why would the data for a Search Network campaign show conversions but no view-through conversions?

      a – A view-through conversion is counted when someone sees an ad in Google Search and calls the business

      b – A view-through conversion is counted when someone clicks on an ad in Google Search and converts on the site

      c – A view-through conversion is counted when someone sees an image or rich media ad on the Display Network but doesn’t click, and later converts on the site

      d – A view-through conversion is counted when someone clicks on an image or rich media ad on the Display Network and converts on the site

      You sell chocolate and want to tailor your text ads so they more directly match people’s search terms, like “dark chocolate.” You use keyword insertion code “We sell {KeyWord:Chocolate}”. Your headline could look like this:

      a – We Sell chocolate

      b – We Sell dark chocolate

      c – We sell Dark Chocolate

      d – We sell dark chocolate

      One factor the Google Ads system uses to calculate an ad’s actual cost-per-click (CPC) is the:

      maximum CPC bid of the ad showing in the #1 position on the page

      maximum CPC bid of the ad showing one position lower on the page

      location targeting of the ad showing one position lower on the page

      cost-per-thousand impressions (CPM) of the ad showing one position lower on the page

      What can you learn from attribution reports?

      The number of conversions the same customer completes after clicking an ad

      Budget usage for all Search campaigns, including limitations and opportunities for more traffic

      The series of steps customers take before completing a conversion, including information on ads, clicks, and other elements of a campaign

      Obi added a sitelink extension to her text ad and and wants it to show as often as possible. What’s the best way to achieve this?

      Lower her Ad Rank

      Raise her maximum cost-per-click (max. CPC)

      Lower her maximum cost-per-click (max. CPC)

      Add a second type of extension

      You have an online electronics business and you’ve set up an ad group for digital cameras. What keywords could make this ad group as effective as possible?

      Words in your ad text, like model names of digital cameras

      General phrases related to photography, like “camera lens” and “camera base”

      Words from headlines on your website, like “electronics” and “sale on cameras”

      Brand names of your top competitors’ cameras

      How does target cost-per-acquisition (CPA) bidding determine the optimal cost-per-click (CPC) bid?

      a – It uses conversion history to set higher bids when a conversion is more likely

      b – It adjusts CPC bids based on existing bid adjustments

      c – It bids a static CPC value based on the current maximum CPC settings

      d – It sets CPC bids as one-tenth of the current CPA bid setting

      An advertiser selling computer monitors is writing new ad text for an existing ad group. Which meets Google Ads editorial and professional requirements?

      **Free** shipping on LCDs

      20-70% off LCD monitors

      Cheap, cheap, cheap monitors

      BUY affordable LCDs

      A successful Google Ads text ad:

      mentions at least 4 key selling points

      has a wrapping headline and at least 2 paragraphs of text

      ties the call-to-action to the landing page

      talks about the advertiser’s reputation

      The automated “Maximize clicks” bid strategy attempts to get advertisers the most:

      impressions for their daily budget

      conversions based on their conversion goals

      impressions in their preferred position range

      clicks for their daily budget

      Someone searches on “laptop computers” and clicks an ad. Which landing page would be most relevant?

      a – A computer store homepage

      b – A page showing laptops

      c – A page showing both laptops and desktops

      d – A page showing a tablet

      AdWords Editor lets users do all of these things except:

      simultaneously make edits to multiple accounts online

      export and import files

      view statistics for all campaigns

      keep working while offline

      If you’re currently using text, display, and video ads but also want to more specifically control spending on ads that appear when someone searches on Google, which additional campaign type would you choose?

      An advertiser enables target cost-per-acquisition (CPA) bidding and notices that conversions decrease. What might cause this?

      a – The cost-per-click (CPC) bid was lower than the recommended amount

      b – The target CPA bid was higher than the recommended amount

      c – The target CPA bid was lower than the recommended amount

      d – The conversion tracking code snippet was not added to the site

      Zoe has a website selling customizable electronic greeting cards. What could be interfering with her getting the most possible conversions?

      It’s obvious on the landing page that she’s selling greeting cards

      The landing page shows popular cards, with easy navigation to specific categories like birthday, anniversary, congratulations, and get well

      Some of her keywords are on the landing page

      When people click the ad, they’re taken to the get-well category

      An ad group contains the phrase-matched keyword “underwater camera.” Which search query may trigger an ad in this ad group to be shown?

      underwater camera case

      camera for use under water

      underwater digital camera

      underwater lens camera

      You can add a “+” modifier in front of the words in a broad match keyword to:

      override a negative keyword with a positive one

      specify that certain words and their close variants be prioritized

      specify that someone’s search must include certain words or their close variations

      indicate that this keyword should be dynamically inserted in your ad text

      According to Google data, after seeing an ad on their smartphone, more than half of people:

      send a text

      go to the company’s website and buy the product

      do a mobile search

      go to a store and buy the product

      Your client sells gardening supplies online. You suggest she use sitelinks because they can:

      take people to subpages on her site about gloves, tools, and fertilizer

      bring people to her site from blogs about gardening

      take people to blogs about gardening

      be used with Shopping campaigns

      An advertiser implements target cost-per-acquisition (CPA) bidding and notices that the campaigns are receiving fewer conversions. What could help increase the number of conversions?

      Try a different automated bid strategy

      Set the campaign budget to a 30-day cycle

      Specify the bid amount for each individual campaign

      Increase the target CPA bid

      You manage the campaigns for a client that runs a wine tour business in Florence. The ads have stopped showing on Google. If the budget is limited, what might help make sure the ads show?

      Raise the target cost-per-acquisition (CPA) bid

      Use accelerated delivery to show the ads throughout the day to make sure that the entire budget isn’t spent in the morning

      Improve the quality of the campaigns’ keywords by making sure they’re relevant to the ads’ text and landing pages

      Use target outranking share bidding

      You have a budget of US$75 per day for your client’s Search campaign, and you’d like to set a maximum cost-per-click (max. CPC) bid of US$1. How can you validate that this is the right bid amount for getting the most clicks?

      Use bid simulators to see CPC estimates

      Bid across multiple ad groups to determine the average isn’t spent in the morning

      Try various CPC amounts to determine the average

      Raise your max. CPC to US$3 to cover possible competitive bids

      You manage the campaigns for a baby stroller manufacturer that sells its products online and through large retailers. To calculate the total profits from these campaigns, you should:

      a – estimate revenue based on online sales, factor out gross margins, and subtract Google Ads costs

      b – estimate revenue based on the value of a click, factor out gross margins, and subtract Google Ads costs

      c – estimate revenue based on the value of an Google Ads customer, factor out gross margins, and subtract Google Ads costs

      d – estimate revenue based on in store sales, factor out gross margins, and subtract Google Ads costs

      How would you explain the importance of ad impressions to a client who’s concerned that her Search Network campaign is generating impressions but no clicks?

      a – They can help her calculate how often someone clicked on her ad and then converted

      b – They can give her an idea of how often her ad is shown to potential customers

      c – They can give her an idea of how often someone clicked on her ad

      d – They can help her evaluate how engaging her ad is to potential customers

      You can use target cost-per-acquisition (CPA) bidding to help:

      get as many conversions as possible within a flexible budget range

      generate more clicks than manual bidding would generate

      get as many conversions as possible within your budget

      get as many clicks as possible within your budget

      A furniture store owner is creating her first Google Ads campaign. What’s the best way to group her products?

      Separate them in ad groups based on what she thinks will sell best on the Search vs. the Display Network

      Create a new campaign for every bed she sells in her store

      Separate them in ad groups with themes like sofa beds, king-size beds, and queen-size beds

      Group them in a single ad group

      Nick sells 5 flavors of gourmet popcorn. Why is he bundling ads for his best-selling flavor, “Sweet & spicy coconut,” with related keywords like “coconut snacks” in a single ad group?

      To show ads promoting all the flavors to people searching for “gourmet popcorn”

      It’s most efficient to have a single ad group

      To make sure “Sweet & spicy coconut” continues to be the bestseller

      To show ads promoting “Sweet & spicy coconut” to people searching for that flavor

      Return on investment (ROI) information can help you manage a client’s campaign by helping you determine how to:

      optimize your client’s keywords

      adjust your client’s budget

      optimize your client’s ad text

      All of the listed answers are correct

      High quality ratings for an ad can:

      increase how often people click on it

      improve its position

      increase its average cost-per-click (avg. CPC) bid

      be achieved with an increase in bid

      According to Google data, among consumers who conduct a local search on their smartphone, how many then visit a store within a day?

      About 10%

      Nearly everyone who’s ready to buy

      About 50%

      About 20%

      Jonathan, who has a Bay Area sailing excursion business, notices that his text ads show below a competitor’s in search results when people enter keywords like “sailing excursions on San Francisco Bay.” Which automated bid strategy could help him attain the top position?

      Enhanced cost-per-click (ECPC)

      Maximize clicks

      Target outranking share

      Target return on ad spend (ROAS)

      Drew is selling math textbooks and using cost-per-click (CPC) bidding for his campaign. What’s the final cost each time his ad is clicked?

      a – The projected maximum cost-per-click (max. CPC)

      b – The minimum amount needed to maintain a higher rank than the rank held by the next-highest bidder in the auction

      c – The average amount needed to make the ad appear somewhere on the page

      d – The average amount charged each time someone clicks on his ad

      You have a food truck and want to reach people who are nearby on their mobile phones. Your maximum cost-per-click (max. CPC) bid is US$1. You set a mobile bid adjustment of +20% and a location bid adjustment of +50%. What’s the final bid amount?

      a – US$2.80

      b – US$1.80

      c – US$2

      d – US$1.70

      You’re the account manager for a client who wants to increase reservations at her boutique hotel. You’ve been manually managing the bids for her campaigns, and you’re looking for ways to save time and optimize. How can you most effectively do this?

      Continue to manually set the bids to focus on driving clicks to the site in order to drive conversions

      Create 1 campaign and apply target search page location bidding to drive visibility and reservations

      Apply target cost-per-acquisition (CPA) bidding to drive conversions at her desired CPA

      Create 2 separate campaigns that include a mix of brand keywords and highly targeted keywords, and apply maximize click bidding to each campaign

      Search terms report data shows that people who click on ads promoting your prescription glasses were searching for terms like “wine glasses” and “drinking glasses.” Which might you add as negative keywords to prevent your ads from showing on such searches?

      “glasses” and “wine”

      “prescription” and “glasses”

      “drinking” and “glasses”

      “wine” and “drinking”

      Which report and metric should you analyze to see how often your client’s ads are showing above search results in comparison with other advertisers?

      Ad average position metric from the paid & organic report

      Average position metric from the Auction Insights report

      Ad group data that you customize with the Report Editor

      Top of page rate metric from the Auction insights report

      The strategic use of different marketing channels affects:

      payment methods

      online purchase decisions

      target-customer demographics

      the average amount of each sale

      You’re using target search page location bidding. You know it’s working because you see your ad:

      repeatedly mixed in with the organic search results

      on the first page of Google search results or in the top positions

      at the bottom of the every page of search results

      on the second page of Google search results or in the second positions

      The owners of a coffeehouse would like to run an “afternoon espresso” promotion to increase sales on weekdays. Which Google Ads feature would be most effective for preventing their search ads from appearing at night and on weekends?

      Managed placements

      Custom ad scheduling

      Keyword Planner

      Automatic bidding

      You own a pet-supply store with various category pages on your website, and you’ve set up a tracking template so you can manage tracking and redirect information. Your final URL for the keyword “dog treats” could be something like:

      3rdpartytracker.com/rd?keyword=751123&ad={creative}&url=http%3A%2F%2Fwww.example.com%2Ftreats%3Fstyle%3Ddog

      dogtreatseasytrackingdestinationURL.com

      trackingkeyworddestinationURL=12345678987654321%dogtreatsredirect

      2ndpartytracker.com/keyword=751123&ad={creative}dogtreats

      Daley is managing multiple Google Ads accounts for a grocery store chain and using conversion tracking. What might make her daily Google Ads tasks simpler?

      Using 1 conversion code snippet with cross-account conversion tracking

      Using multiple conversion code snippets with single-account conversion tracking

      Combining the accounts for streamlined reporting

      Setting up automated conversion rules for both accounts

      Which statement is true?

      Call extensions send people to a landing page with a phone number

      Call-only ads only let people call the business

      Ads with call extensions only let people call the business

      Call-only ads are available exclusively on the Display Network

      Which ad rotation setting shows all ads in an ad group, even those with a lower clickthrough or conversion rate?

      Optimize for clicks

      Optimize for conversions

      Rotate indefinitely

      Rotate evenly

      Your average bid is US$10 and you’ve enabled enhanced cost-per-click bidding (ECPC). Assuming you haven’t set any bid adjustments, ECPC can raise your bid to which amount when Google Ads sees an auction that’s more likely to lead to a sale?

      a – US$12

      b – US$13

      c – US$14

      d – US$11


      More info about certification:

      academy.exceedlms.com/student/collection/9098


      More info of other products in: 

      http://www.certificationanswers.com/en/exams-answers-2/

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