Google Analytics Individual Qualification Exam Answers 2018 PDF - Academy for ads
The PDF file contains all possible questions, during the assessment exam you will get 70 different multiple choice questions. You have to answer 80% correctly in less than 90 min. Please note, that there are 100 possible different questions. Every time you pass the exam, you get 70 questions from those 100 randomly and in random order.
Score 100% in last review (see the image).
The language of the answers are in English. In Google exams, you can choose the language before the exam and when you pass you can see the certification in your language.
What feature collects company-specific data such as Member Status?
To recognize users across different devices, what feature must be enabled?
Google Ads Linking
In Multi-Channel Funnel Reports, how are default conversions credited?
Second to last campaign, search, or ad
Equal credit along the conversion touchpoints
Last campaign, search, or ad
First campaign, search, or ad
What report indicates the pages of a website where users first arrived?
Landing Pages report
All Pages report
What feature is required to send data from a web-connected device (like a point-of-sale system) to Google Analytics?
The Measurement Protocol
The Networking Protocol
What is not considered a default “medium” in Google Analytics?
What is the set of rules that determines how sales and conversions get credited based on touch-points in the conversion path?
What data is Google Analytics Goals unable to track?
Customer’s lifetime value
Making a purchase
Signing up for a newsletter
Watching a video
In Custom Reports, what must metrics and dimensions share in order to report accurately?
a – Same view
b – Same scope
c – Same Custom Report
d – Same index
What is used to create Smart Goals?
Which three campaign parameters are recommended to manually track campaigns?
Medium, Source, and Content
Campaign, Content, and Term
Medium, Source, and Campaign
Source, Content, and Term
Filters cannot perform what action on collected data?
Include data from specific subdomains
Include shopping preferences
Convert dynamic page URLs to readable text strings
Exclude traffic from particular IP addresses
If a user watches a video with event tracking three times in a single session, Analytics will count how many Unique Events?
What scope levels available for dimensions and metrics?
Event-level, duration-level, transaction-level, or user-level scope
Event-level, session-level, transaction-level, or user-level scope
Location-level, duration-level, product-level, or user-level scope
Hit-level, session-level, product-level, or user-level scope
Which assets cannot be shared in the Solutions Gallery?
Which Goals are available in Google Analytics?
Destination, Event, Duration, Pages/Screens per Session
Location, Event, Time, Users per Session
Destination, Event, Pageview, Social
Pageview, Event, Transaction, Social
What report identifies browsers that may have had problems with a website?
a – The Active Users report
b – The Browser & OS report
c – The Source/Medium report
d – The New vs Returning report
What scope would be set for a Custom Dimension that reports membership status for a customer rewards program?
What is not considered a “source” in Google Analytics by default?
If a user visits a web page with an embedded video, leaves without clicking on anything, and the session times out, how will Google Analytics report the session?
a – As an event
b – As a click
c – As a bounce
d – As an interaction
What is not a benefit of Google Analytics Remarketing?
Show customized ads to customers who have previously visited your site
Allow customers to quickly reorder an item they have previously purchased
Create remarketing lists without making changes to your existing Analytics snippet
Create remarketing lists based on custom segments and targets
What report provides data on how specific sections of a website performed?
Frequency and Recency report
Content Drilldown report
Top Events report
What criteria could not be used to create a Dynamic Remarketing audience?
a – Users who returned an item they purchased
b – Users who viewed a homepage
c – Users who viewed a search result page on a website
d – Users who viewed product-detail pages
What report shows a visual representation of user interactions on a website?
Behavior Flow report
A new Custom Channel Group may be applied retroactively to organize data that has been previously collected.
When linking a Google Ads account to Google Analytics, what is not possible?
Import Analytics Goals and transactions into Google Ads as conversions
Adjust keyword bids in Google Ads from Google Analytics
View Google Ads click and cost data next to site engagement data in Analytics
Create remarketing lists in Analytics to use in Google Ads campaigns
What asset is used to build a remarketing list?
a – Custom Dimension
b – Custom Segment
c – Custom Report
d – Custom Metric
If the Google Merchandise Store sets up a URL goal of “/ordercomplete” and a Match Type of “Begins with”, which of the following pages on www.googlemerchandisestore.com will NOT count as a goal?
a – /ordercomplete.php
b – /ordercomplete/index.html
c – /ordercomplete/thank_you.html
d – /order/complete.php
What does assigning a value to a Google Analytics Goal enable?
Track actual revenue from conversions
Track real-time business revenue
Analyze a website conversion funnel
Compare goal conversions and measure changes to a website
When does a default Analytics session expire?
When a user is inactive on a web page for more than 30 minutes
After 30 minutes, regardless of user activity on a web page
At noon every day
When a user opens a new browser window
What report indicates the last page users viewed before leaving a website?
Exit Pages report
Google Analytics cannot collect data from which systems by default?
Offline inventory database
Online point-of-sale systems
What would prevent data from appearing in a Custom Report?
Too many metrics in a Custom Report
A filter that removes all the data
Custom Report isn’t shared with users in the same view
Too many dimensions in a Custom Report
Where should the Analytics tracking code be placed in the HTML of a webpage for data collection?
a – Just after the opening <head> tag
b – Just before the closing </body> tag
c – Just after the opening <body> tag
d – Just before the closing </head> tag
Segments will not allow you to do what?
Create subsets of sessions or users
Permanently alter data
Build custom Remarketing lists
Isolate and analyze data
To recognize users across different devices, what is required for User ID?
A new Analytics account for reporting
Google Tag Manager
Sign-in that generates and sets unique IDs
All of the above
What channel is not included in the default Channels report?
What is not a filter setting for data in views?
What feature can join offline business systems data with online data collected by Google Analytics?
Which reports indicate how website referrals, organic search, and ad campaigns assisted in conversions?
Multi-Channel Funnel reports
In Multi-Channel Funnel Reports, what channel would not be credited with a conversion?
Paid and organic search
If a Destination Goal is created for a newsletter sign-up and a user completes the newsletter sign-up three times in three separate sessions, how many Goal conversions will Google Analytics count?
What is a “dimension” in Google Analytics?
An attribute of a data set that can be organized for better analysis
The lifetime value of a user in a given date range
A report that offers different demographic information about your audience
A comparison of data between two date ranges
What feature is required to collect the number of comments users posted to a web page?
Custom Channel Groupings
Which metric reports on how often a channel contributes to a conversion prior to last-click attribution?
What is the “Bounce Rate” in Google Analytics?
Percentage of visits when a user landed on a website and exited without any interactions
Number of times users returned to a website in a given time period
Percentage of total site exits
Percentage of sessions in which a user exits from a homepage
What model represents the hierarchical structure of a Google Analytics account?
Property > Account > View
Account > Property > View
View > Account > Property
Account > View > Property
To increase the speed at which Google Analytics compiles reports, what action could be taken?
Choose “Faster response” in the sampling pulldown menu
Apply an advanced filter to the report
Remove any filters on the view
Choose “Greater precision” in the sampling pulldown menu
What campaign parameter is not available by default in Google Analytics ?
a – utm_content
b – utm_source
c – utm_medium
d – utm_adgroup
Which kinds of hits does Google Analytics track?
What metric-dimension combination is not valid?
Avg. Time on Page / Device Category
Sessions / Bounce rate
Sessions / Source
Total Events / User Type
Which reports indicate how traffic arrived at a website?
In views that don’t have data import enabled, Custom Dimensions values may be viewed for dates before the Custom Dimension was created.
Custom Dimensions can be used as what?
Primary dimensions in Custom Reports
Secondary dimensions in Custom Reports
Secondary dimensions in Standard reports
What feature must be enabled to use Multi-Channel Funnels?
Goals or Ecommerce
What data table display compares report metrics to the website average?
View filters are applied in what order?
Auto-tagging is used to collect data from what kind of traffic?
Social media traffic
Google Ads Campaign traffic
Website referral traffic
What report indicates where users start or exit the conversion funnel?
Which parameters can be included with an event hit for reporting?
a – Event, Category, Action, Label
b – Category, Action, Label, Unique Events
c – Category, Action, Label, Value
d – Category, Action, Label, Total Events
What Remarketing audiences cannot be defined by default?
a – Users who speak a particular language
b – Users who visited a physical store
c – Users who played a video on a website
d – Users who visited a specific page on a website
To track users and sessions across multiple domains, what first must be set up?
Ad Exchange Linking
When the same default tracking code is installed on pages with different domains, what will result?
a – Analytics will associate users and sessions with a single domain
b – Analytics will not associate users and sessions with any domain
c – Analytics will send an alert about duplicate data collection
d – Analytics will associate users and sessions with their respective domains
What feature would be used to collect how many times users downloaded a product catalog?
What is a “secondary dimension” in Google Analytics?
An additional report dimension for more specific analysis
A dashboard widget that offers more specific analysis
A visualization to understand the impact of data
An additional report metric for more specific analysis
When will Google Analytics be unable to identify sessions from the same user by default?
a – When the sessions happen in the same browser on the same deviceAn additional report dimension for more specific analysis
b – When the sessions share the same browser cookie
c – When the sessions happen in different browsers on the same device
d – When the sessions happen in the same browser on the same day
What report shows which web pages get the most traffic and highest engagement?
Active Users report
View filters may be applied retroactively to any data that has been processed.
What report shows the percentage of traffic that previously visited a website?
Behavior > Frequency and Recency report
Interests > Affinity categories report
All traffic > Referrals report
Behavior > New vs returning report
Once filters have been applied, what is the option to recover filtered data?
a – Filtered data is not recoverable
b – Data may be recovered within 10 days
c – Data may be recovered within 30 days
d – Data may be recovered within 5 days
For autotagging, what parameter does Google Ads include in the destination URL?
What report shows the percent of site traffic that visited previously?
Sales Performance report
Frequency & Recency report
New vs Returning report
What report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods?
User Explorer report
Users Flow report
Cohort Analysis report
To view accurate data in a Custom Report, what action should be avoided?
Pair metrics and dimensions of different scopes
Use multiple dimensions together in the same report
Create a report with Custom Metrics
Use a Custom Dimension as a primary dimension
How would a view filter be configured to include only users from Brazil and Argentina?
a – Filter 1: include Brazil > Filter 2: include Argentina
b – Filter 1: include Argentina > Filter 2: include Brazil
c – Filter 1: include Brazil or Argentina
d – Filter 1: exclude all countries except Brazil and Argentina
What cannot be collected by the default Analytics tracking code?
Device and operating system
User’s favorite website
Browser language setting
Views can include website data collected before the view was created.
What report shows which types of mobile devices visited a website?
Technology > Network report
Site Content > Landing Page report
Mobile > Devices report
All Traffic > Source/Medium report
Within how many days can a deleted view be restored?
What is not a benefit of using segments to analyze data?
Isolate and analyze specific conversion paths using conversion segments
Permanently modify the data in a view
Analyze users by single or multi-session conditions
Compare behavior metrics for groups of users like Converters vs non Converters
What type of Custom Report shows a static sortable table with rows of data?
What feature is required to track customer search terms on a website?
What is a “metric” in Google Analytics?
The numbers in a data set often paired with dimensions
The dates in a date range
A segment of data separated out in a report for comparison
A dimension that can help analyze site performance
What criteria cannot be used to create a Custom Segment?
Sequences of user actions
Which default traffic source dimensions does Google Analytics report for each website visitor?
Campaign and Ad Content
Source and Campaign
Source and Medium
Campaign and Medium
Which user characteristic may NOT be used to change keyword bids in Google Ads?
time of day
When does the Analytics tracking code send a pageview hit to Google Analytics?
a – Every time a user adds an item to an online shopping cart
b – Every time a user clicks a video on a website
c – Every time a user searches on a website
d – Every time a user loads a webpage with embedded tracking code
What campaigns require manual tags on destination URLs for tracking?
None of the above
Google Ads campaigns
What filter would only include data from a campaign titled “Back to School” in Campaign reports?
a – Custom Include filter with field “Page Title” and pattern “back to school”
b – Custom Include filter with field “Campaign Name” and pattern “back to school”
c – Custom Search and Replace filter with field “Campaign Name”, string “back to school”, and pattern “include”
d – Predefined Include filter with “traffic to the hostname” “that are equal to” “back to school”
What scope applies to Custom Metrics?
What report compares metrics based on user acquisition date over a series of weeks?
The default session timeout duration in Google Analytics is how many minutes?
What data does Google Analytics prohibit collecting?
Personally identifable information
Using a standard Google Analytics configuration, which characteristics cannot be used to create a custom segment?
a – Users 25 to 34 years old who have their browser set to Spanish
b – Users who engaged in a social media or email campaign
c – Users who viewed a page on a website, then watched a video
d – Users who are female and have children
Sampling is applied to reports before segmentation.
If a web page visitor clears the Analytics cookie from their browser, what will occur?
a – All of the above
b – Analytics will set a new browser cookie the next time a browser loads a tracked page
c – Analytics will set a new unique ID the next time a browser loads a tracked page
d – Analytics will not be able to associate user behavior data with past data collected
Which reports require the activation of Advertising Features?
Cohort Analysis reports
Demographics and Interests reports
When does the tracking code send an event hit to Google Analytics?
a – Every time a user performs an action with pageview tracking implemented
b – Every time a user adds an event to their calendar
c – Every time a user performs an action with event tracking implemented
d – Every time a user makes a reservation
Sharing a Custom Report will share the report configuration and data included in the report.
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