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      Google Ads Shopping Advertising Certification Assessment Answers 2019 PDF

      Google Ads Shopping Advertising Certification Assessment Answers 2019 PDF

      http://www.certificationanswers.com/en/google-shopping-advertising-exam-answers/


      Shopping Advertising Assessment test contains 63 questions but there are 105 different possible questions you could expect during the exam. Every time you take Shopping Advertising Assessment test, you get 63 random questions from these 105.

      The Shopping Advertising exam covers basic and advanced concepts, including creating a Merchant Center account and product data feed, and creating and managing Shopping campaigns. To pass the exam you need to answer at least 80% questions in less than 90min.


      Score 100% in last review.


      The language of the answers are in English. In Google Ads exams, you can choose the language before the exam and when you pass you can see the certification in your language.


      Some questions:

      You’re currently targeting all inventory in one campaign through an “All products” group. How should you find campaign optimization opportunities?

      See query-level product performance in the “Keywords” tab

      Segment performance by various shopping views through “Predefined reports” in the reporting icon on the top right of your account

      Check impressions for each product in Google Merchant Center

      Understand which creatives perform best in the “Ads” tab

      What does Niharika need to do first if she wants to enable automatic item updates for the price and availability of her products?

      Nothing, she just needs to enable the setting in Google Merchant Center

      Submit yes for the price and availability attributes

      Link her Google Merchant Center and Google Ads accounts

      Add schema.org structured data to her landing pages

      After segmenting your client’s conversion data for a Shopping campaign, you see that mobile is driving 10 percent of sales. What should you do to optimize the campaign for this client, a children’s clothing retailer that sells its merchandise online and in stores?

      Set a mobile bid adjustment that accounts for the amount in sales that mobile is driving

      Create separate Shopping campaigns for desktop and mobile, budgeting the same amount for each campaign

      Create a separate Shopping campaign for mobile targeted to locations where your client has a physical store

      Set a desktop bid adjustment that accounts for the amount in sales that mobile is driving

      Paige has an online dress boutique that sells dresses for women and children. She just got a new shipment of pink polkadot girls dresses. How can a Shopping campaign help Paige target her inventory?

      a – She can link to the page with an image of the not-yet-available product with “coming soon” listed and additional options

      b – She can add the dress description in the title and then link to additional dresses

      c – She can link to a page within her site with all dresses in case the item sells out

      d – She can link directly to the brand, color, size and price of the dress described

      Shopping campaigns use:

      ads promoting local and nearby services

      a combination of text ads and Shopping ads formats

      ads created using product data from Google Merchant Center

      keyword-targeted rich media ads

      Shopping ads should be used for:

      Promoting services

      Driving phone calls to a business

      Promoting products online

      Promoting brands

      In Google Merchant Center, a target country is the country where the:

      a – retailer is located

      b – products are manufactured

      c – products are sold and will be shipped to

      d – products are shipped from

      You’re optimizing the Shopping campaign for an online jewelry retailer promoting its new line of engagement rings. If you know that people who research engagement rings across multiple devices take longer to convert, what should you do to help this client better attribute the impact mobile has on its sales?

      Create a separate ad group optimized for mobile and compare how it drives sales

      Set a longer conversion window, such as 30 days or 90 days

      Create a separate campaign optimized for mobile and compare how it drives sales

      Set a short conversion window, such as 7 days

      Mika has an online store and wants to create a Shopping campaign. What information does she need to create a Google Merchant Center account?

      Local business data feed

      Promotion text

      Country where her products are sold

      Verified and claimed website URL

      The feed that Luca exports from his point of sale system needs some cleanup before it will be accepted by Google Merchant Center. To meet the requirements, he needs to consistently change product_state to condition in his exported feed. What’s the best way to do this each time?

      Leave product_state in his feed and also add the condition attribute

      Manually change product_state to condition before submitting his feed to Merchant Center

      Submit his feed without changing it, and then use feed rules to automatically change product_state to condition

      Delete product_state completely from his feed,and then submit his feed to Merchant Center

      You’re optimizing a client’s Shopping campaign to drive online sales and are assessing the company’s website. You determine that the site needs to be improved for mobile, and recommend that the company:

      make all data fields required at checkout

      allow people to return to their shopping cart on their desktop computer

      increase the page load speed to 9 seconds or longer

      add more menu options so people can see all products offered

      Which email contact does Google use to notify merchants about account warnings?

      Google Merchant Center primary contact

      Google Ads primary contact

      Both Google Merchant Center technical contact and primary contact

      Google Merchant Center technical contact

      Which should David do to better understand how the ads for his local bakery have driven store visits and influenced his customers’ buying habits?

      Segment his report by click type and review his local data

      Set up Google Analytics for his local storefront and access its various customized data

      Enable dynamic tracking URLs for his campaign and set up tracking templates for his local product group

      Set up local inventory ads in his Shopping campaign and review his local channel performance

      What information do you need to enter in Google Merchant Center to create a Shopping campaign?

      Business address

      A client is using manual bidding for its Shopping campaign and you decide to use target return on ad spend (ROAS) to take advantage of Google Ads’ automated bidding features. Before you begin using target ROAS, you need to make sure that:

      each product group in the campaign is restructured so that it has fewer than 200 clicks per week

      conversion tracking is set up for the campaign and each product group has more than 200 clicks per week a

      remarketing list for search ads is set up for the campaign

      the client is using a third-party bidding platform that is compatible with target ROAS

      Muhammad wants to promote hats and shirts from the same brand, and decides to subdivide his “All products” product group. He first uses the attribute brand to select products for the brand and then uses the attribute category to create separate product groups for hats and shirts. His next step is to:

      check his conversion window settings and see if new product groups create changes

      check the benchmark cost-per-click (CPC) of his hats and shirts to inform his bid strategy

      use the Bid Simulator, but only for “Everything else in ‘All products’”

      set bids for his new product groups to align with his sales strategy

      Shopping ads on google.com:

      indicate the name of the merchant

      don’t use keywords

      all of the answers are correct

      can be served together with text ads

      Jane is planning to add a popular brand of watches to her online store. To help differentiate her products from her competitors, Jane should:

      use promotional text to highlight any deals

      include her store name on all watch images

      include bundled accessories in the product image

      change the price on the ad to be lower than the actual product price

      Greta wants to make changes for several Shopping campaigns that she manages. She can use bulk changes to:

      create general calls to action

      alter custom parameters for subdivided product groups

      link product feeds across campaigns

      replace an existing product group

      Jane’s product feed would get disapproved due to:

      a – an image being a GIF format

      b – a feed including a mobile link

      c – a URL that’s 1500 characters

      d – a price mismatch between the feed and landing page

      Suzie owns an apparel store and is thinking of starting a Shopping Campaign. How can Shopping ads benefit Suzie?

      Shopping ads get customers’ attention because merchants can include words such as “best” in titles and descriptions

      Customers can become well-informed about Suzie’s products because they’ll see important information such as the price, image, and retailer name before they click the ad

      Suzie can serve Shopping ads directly from her website

      Shopping ads work with keywords and relevancy, so Suzie can bid on popular keywords to get her ad to appear at the top of search results

      Enhanced cost-per-click (ECPC) bidding should be used to:

      Increase total impressions

      Bid for a target cost-per-acquisition (CPA)

      Drive engagement with product brand

      Optimize bids using conversions

      Merchants use Google Merchant Center to:

      upload product data through feeds or an API

      set mobile bids on specific products

      manage Shopping campaign bids

      set campaign priority

      Ryan’s shoe store sells a variety of shoes. His “active shoes” campaign is reaching the daily budget cap by the early afternoon. What should Ryan do to get more traffic for his products?

      Increase the budget cap of the campaign

      Remove underperforming items from the inventory

      Increase the maximum cost-per-click (max. CPC) for all product groups

      Lower the maximum cost-per-click (max. CPC) for all product groups

      Brian wants to know what would’ve happened if he’d selected different bid amounts in his Shopping campaign. He should:

      use the priority setting in his Shopping campaign

      customize the statistics tables on the Campaign page

      use the Bid Simulator

      set up enhanced cost-per-click (ECPC) bidding

      Why can’t Ellen see any benchmark data for her new Shopping campaign?

      She is already outbidding her competitors

      There aren’t enough comparable products from other advertisers

      Her campaign has reached its daily budget limit

      She doesn’t have enough products in the campaign to compare to others

      What does impression share indicate about a product group?

      a – It provides an average benchmark of all similar products from other retailers

      b – It predicts your product group’s future impressions

      c – It shows how many impressions your product group has received divided by the estimated number it was eligible to receive

      d – It shows your product group impressions relative to other product groups in the same campaign

      If Sam doesn’t enable conversion tracking for his Shopping campaigns, which bidding option below will be available to him?

      Maximum cost-per-click (max. CPC) bidding

      Maximum cost-per-acquisition (max. CPA) bidding

      Enhanced cost-per-click (ECPC) bidding

      Target cost-per-acquisition (target CPA) bidding

      If a product doesn’t have an image available, you should:

      a – Wait to submit the product until an image is ready

      b – Submit a full color version of your store’s logo

      c – Submit a placeholder image with a message, such as “Coming Soon”

      d – Submit an image of a similar product

      Ruth is going to sell products that Google considers adult-oriented. How should she label her content?

      Include the text “adult” in the product description

      Identify products using the ‘adult’ attribute

      Email the support team through the Google Merchant Center Help Center

      Submit in a custom_label attribute as part of the data feed

      You can use custom labels in a product data feed to:

      Tag products you’d like to group in a Shopping campaign by values of your choosing

      Provide additional description information for shoppers in search results

      Add supplemental image URLs

      Submit product brand descriptions

      What’s the best way to indicate in a feed that a product is on sale for a limited time?

      Upload the same item twice, once with a lower price

      Use the sale_price attribute

      Update the description of that specific item

      Include “SALE” in the title of the item

      May is in the process of expanding her store to support more territories. After adding new data feeds, May’s Google Merchant Center account was suspended because the:

      data feeds weren’t updated for 10 days

      shipping attributes for a small number of items have different pricing than the default shipping at the account level

      data feed includes products with the availability status “out of stock”

      language on the landing pages doesn’t match the language of the target country

      Which products should you submit the identifier_exists attribute with a value of no for?

      custom-made clothing

      used electronics

      new books for pre-order

      bundles

      Yves heard that the custom_label attributes can help him organize his Shopping campaign. With custom labels, Yves can provide:

      Google product categories so he can organize his campaign by different categories

      the product’s condition so he can organize his campaign by new, used, or refurbished products

      the brand of his product so he can organize his campaign by different brands

      any value he chooses so he can organize his campaign by his own goals

      When reviewing the Search terms report for your Shopping campaigns, you notice several terms that aren’t relevant to what you’re advertising. How can you use this information?

      Adjust your product data feed to include irrelevant terms

      Add the terms as negative keywords

      Increase your Quality Score by including irrelevant terms in ad content

      Increase your bids for more relevant keywords

      What does Google Merchant Center use as the primary way to contact users with important messages, such as feed disapprovals?

      Automated phone messages to account owner

      Messaging in Google Ads overview page

      Messaging in Google Merchant Center overview page

      Email contacts listed in account settings

      Quincy wants to make sure that he meets the Google Shopping policy to accurately represent his business or product. Which action should he take on his website to meet the policy?

      Describe some of the conditions related to the purchase before and after the purchase

      Claim credentials for his business that he hasn’t finalized yet

      Show clearly the payment model and full price that a person shopping online would be charged before and after the purchase

      Advertise products or promotional offers that aren’t available to people shopping online

      For a Shopping campaign, you can use Google Ads to:

      Upload additional product images

      Manage and validate a website URL

      Manage ad group bids

      Submit product information

      How can Helen provide free shipping for a small group of promotional products?

      Add “Free shipping” to the Shopping campaign promotional text

      Remove all shipping options from the Google Merchant Center account

      Set the default shipping for all products to a flat rate of 0.00 USD

      Add a specific shipping_label to the promotional products, and then set the shipping cost for those products to “Free”

      Which can you sell on Google Shopping?

      Hotel and travel fares

      Used goods

      Residential real estate

      Business services such as plumbing or locksmithing

      Suzie owns an apparel store and has decided to sell her products online. When Suzie creates a Google Merchant Center data feed, what unique product identifiers will be accepted?

      mpn and gtin

      Used goodgtin and brand

      gtin only

      brand only

      Campaign priority should be used when you advertise:

      multiple products internationally in multiple campaigns

      multiple products for the same country in multiple campaigns

      one product internationally in multiple campaigns

      one product for the same country in multiple campaigns

      To subdivide products in Shopping campaigns using your own set product structure, you should use:

      Google Ads labels

      Multiple data feeds

      Custom labels

      Starred items

      Bob is seeing low traffic for one of his product groups and daily spend is low. What could he do to help increase impressions and traffic?

      Increase bids on products groups

      Remove any bid modifiers

      Add negative keywords to the product group

      Increase the campaign’s daily budget

      Nicole’s analysis shows that 5 brands currently in her “All products” group are performing especially well. What can she do to capture more traffic on these valuable brands?

      Set her budget to “accelerated” delivery

      Increase her “All products” bid

      Change the campaign priority to “high”

      Subdivide by brand and set more competitive bids for the brands individually

      Which is a required attribute when submitting a product to Google Merchant Center?

      availability_date

      title

      mobile_link

      additional_image_link

      Maximilian is starting a Shopping campaign for winter sports to sell skis, which are also listed in his campaign for mountain tourism. Maximilian has a specific budget just for his winter sports campaign. When skis are shown, he wants the bid to come from his winter sports campaign. Maximilian should:

      prioritize his Shopping campaigns according to seasons rather than geography

      make the winter sports campaign high priority and the mountain tourism low priority

      make his winter sports budget high priority by adding his mountain tourism budget to it

      add “mountain tourism” to his negative keywords during the winter sports campaign

      Peter has finished subdividing the product groups in one of his Shopping campaign’s ad groups. What bid should Peter not use for the remaining “everything else in all products” product group?

      A bid of zero

      Continue subdividing until there are no products in this group

      A bid lower than the subdivisions

      A bid that’s the average of the subdivisions

      Google Merchant Center can be used to:

      View competitive benchmarks for Shopping campaigns

      Set campaign priority for products

      Manage shipping settings for a store

      Update mobile bids for products

      Shopping ads can appear on:

      a – Google Search Partner websites

      b – Google Search

      c – Google Shopping

      d – all of the answers are correct

      To set up a Shopping campaign, you’ll need to link your Google Merchant Center account and:

      Google My Business account

      list of approved Shopping policies

      credit card

      Google Ads account

      To help with your campaign strategy, you can use custom labels to:

      organize products by specific attributes

      create a list of new keywords for your products

      discover your best-selling products

      increase your product’s discoverability

      True or false: Odell runs an online store selling outdoor gear, guns and hunting equipment, and a few tobacco products. Odell can advertise all of his products on Google Shopping.

      False

      True

      Google Merchant Center is used to:

      Monitor the performance of Shopping campaigns

      Host website images

      Manage bidding for Shopping campaigns

      You can use campaign priority to:

      edit maximum CPC bids, tracking templates, or custom parameters and destination URLs for non-subdivided product groups

      promote certain product groups across all your campaigns

      determine which campaign’s bid to use for a product when the same product is included in multiple campaigns

      subdivide campaign products according to freely-assigned values with custom labels

      Matt is preparing for his store’s big holiday sale. What should Matt do to make sure the products that are on sale are organized on Google Shopping?

      Change the ‘brand’ attribute of sale items to “holiday”

      Add “holiday sale” to the ‘Title’ attribute of all items

      Classify the products under the “holiday” Google Product Category

      Use a custom label to denote items included in the holiday sale

      True or false: Data feeds provide a list of your inventory with important product details in Google Merchant Center

      True or false: Shopping ads can appear at the same time as text ads, allowing shoppers to find the best match before clicking through to make a purchase.

      In Shopping campaigns, product groups are used to:

      bid on organized inventory in an ad group

      create a list of keywords used to target Shopping ads to shoppers

      bundle items sold as a package, like a camera and tripodstand

      organize products within a data feed

      When preparing to submit a new feed, you should:

      Submit multiple feeds to process everything at once

      Give all feeds the same name for consistency

      Include all items in your inventory

      Submit a test data feed

      Which Google Ads campaign settings should Sarah choose in order to sell products to California residents only?

      a – Set either the country of sale to United States or location to California

      b – Set the location to California only

      c – Set both the country of sale to United States and location to California

      d – Set the country of sale to United States only

      Creating multiple products groups within one ad group allows you to:

      access a search term report for each product group

      set different bid modifiers or negative keywords for your products

      base each product group on a specific product attribute you choose

      use a single maximum cost-per-click bid across your product inventory

      Shopping ads can be targeted to:

      North America only

      Select countries, listed in Google Merchant Center and Google Ads Help Centers

      All countries where Google Ads is available

      Only countries where Google.com/shopping is available

      To maintain active product data, you must update your data every:

      6 months

      30 days

      24 hours

      1 year

      Vivian owns an art supply store and traffic for her “painting” product group is increasing. To optimize the performance of her painting products, Vivian should:

      increase the maximum cost-per-click (max. CPC) bid for all products

      update the inventory by removing certain products

      subdivide the product group and move budget allocation to the best performing products

      remove subdivisions from the product group

      Marie’s new camera product falls into two different Google product categories. What should she use for this attribute?

      Include both categories in the attribute

      Submit the product twice using a different category each time

      Use the ‘custom label’ attribute

      Include only one category

      When creating a file to upload to Google Merchant Center, what format is accepted?

      Database file

      Excel file format

      Text or tab delimited file format

      Word file format

      In order to offer products in different countries, you should:

      Use one feed for all products

      List the products in the local language

      Use the same landing pages globally

      Always set prices in USD

      Sally is promoting her online store that sells vintage goods and custom artwork. What does she need to include for unique product identifiers?

      Submit 1 as the mpn attribute

      Put unavailable in the gtin attribute

      Put no in the identifier_exists attribute

      Submit a randomly generated number in the gtin attribute

      Brian is expanding his store to include antique goods. What should he do if there isn’t a unique product identifier available?

      Use the exemption attribute identifier_exists

      Include the word “antique” in the titles of all products

      Add unique to the brand attribute

      Leave all unique product identifiers blank

      According to Google Shopping policies, what would cause the disapproval of individual items or an entire Merchant Center account?

      Sale of gambling related products such as poker chips

      Products with an availability attribute of out of stock

      Unsecure checkout or a missing refund policy

      A product URL that links directly to only one relevant item

      Ricky is an online golf equipment merchant who just created a new Google Merchant Center account. When Ricky creates his first data feed, he must add unique product identifiers for his products. Which combination of gtin, mpn, and brand should he submit?

      Only mpn is required

      gtin and brand are required, and mpn is recommended

      gtin and mpn are required, and brand is recommended

      Only brand is required

      What is a best practice to reduce the processing time of a new feed?

      Submit the feed at midnight

      Upload both xml and csv files of the same products

      Create a new Google Merchant Center account for each new Google Ads campaign

      Divide the group of products into multiple data feed segments

      Catherine is preparing to release a new line of toys that’s currently available for pre-order only on the landing page. Why is Catherine’s data feed getting disapproved for incorrect availability?

      a – The availability attribute is set as in stock

      b – The availability attribute is set as the toys’ release date

      c – The availability attribute is set as out of stock

      d – The availability attribute is set as preorder

      True or false: If Viola signs up to run Shopping ads but doesn’t post a refund policy on her website, she can’t run ads.

      Kelly is checking her product landing pages to make sure that she has all the required information. What piece of information is required to appear on every landing page?

      Google product category

      Sale price

      Availability date

      Price and currency

      Michael was notified that his products were disapproved due to incorrect prices. Which may have caused the disapproval?

      The landing page price is different from the feed price

      A ‘sale price’ attribute is blank

      The availability for the products are listed as ‘out of stock’

      The shipping rates for the products were updated to $0.00

      Which is a reason why Annie’s Google Merchant Center account would get suspended?

      She’s only been updating her data feeds every 10 days

      Her website doesn’t have a mobile version

      She is only selling used products

      Her landing pages lead to error messages or non-existent pages

      What optimization recommendation might you make to a new client with Shopping campaigns that don’t include all of the products the company sells?

      a – Create a separate campaign with a high priority, and create 1 product group for all products and assign it a high bid

      b – Create a separate campaign for all products and subdivide the inventory based on products that are already being advertised, then assign these products a low bid

      c – Create a separate campaign for all products and subdivide the inventory using custom label attributes, then bid by item ID for the items not included in other campaigns

      d – Create a separate campaign with a low priority, and create 1 product group for all products and assign it a low bid

      Research shows that more than 50% of people who search for a product on their smartphone visit a business within a day. Based on this data and your client’s goal of driving in-store sales, how would you optimize the company’s Shopping campaign?

      Decrease the mobile and location bid adjustments and make additional adjustments based on performance

      Create a separate campaign for products that people most likely won’t research on their smartphones and set a mobile bid adjustment of +900%

      Increase the mobile and location bid adjustments and make additional adjustments based on performance

      Create a separate campaign for products that people are more likely to research on their smartphones and set a mobile bid adjustment of +900%

      When optimizing the title attribute for her new line of bicycles, Matilda should include:

      the price and shipping cost

      symbols and foreign characters to get the user’s attention such as exclamation points

      keywords and relevant attributes in the title such as brand, size, and color

      the bike style name only

      You can use custom labels to:

      subdivide a product by specific features that you decide

      list specific features in your Shopping ads

      target different countries within the same Shopping campaign

      have Google subdivide your product into specific relevant categories

      Product groups are eligible for the Bid Simulator:

      When Shopping ads have been included in enough auctions or accrued enough impressions

      Once the average cost-per-click (avg. CPC) is close to the maximum cost-per-click (max. CPC) bid

      Anytime after a product group is created in a Shopping campaign

      Once a budget cap has been reached for a product group

      Angelika just submitted her product for the first time, and she had 2 errors, 3 warnings, and 5 notifications. What does she need to fix in order for her ads to show?

      Only the errors

      Only the warnings

      All of the errors, warnings, and notifications

      The warnings and errors

      You should use multiple ad groups when you want to:

      Use a different bid modifier for products in the same Shopping campaign

      Link products from a different Google Merchant Center account

      Target a different country within the same Shopping campaign

      Set a different priority on bidding within the same Shopping campaign

      Which devices can Shopping ads appear on?

      Tablets and desktops

      Mobile phones and desktops

      Mobile phones

      Tablets, mobile phones, and desktops

      To prevent your Shopping ads from appearing for certain search terms, you would:

      put shorter descriptions in your product data

      remove products from your product data

      remove the related search terms from your product titles in your product data

      add negative keywords to your campaign or ad group

      Google Merchant Center is used for:

      Setting up campaign bidding priorities

      Uploading product data feeds

      Managing conversion tracking

      Editing your Shopping campaign’s product groups

      An online women’s clothing retailer uses conversion tracking to track orders and wants to assess the value of mobile on sales. To evaluate how mobile is driving purchases, you should consider reviewing the:

      path length report to see if most sales occur after 1 click on the retailer’s ad from a mobile phone

      path length report to see if most sales occur after multiple clicks on the retailer’s ad from a mobile phone

      cross-device attribution reports to see if people click the retailer’s ads on a desktop during the sales funnel

      cross-device attribution reports to see if people click the retailer’s ads on a mobile phone during the sales funnel

      How should Chris estimate how a different bid amount would impact his store’s online traffic?

      Download campaign performance data

      Check the “Diagnostics” tab in Google Merchant Center

      Use the Bid Simulator tool

      Review the benchmark cost-per-click (CPC) information in Google Ads

      You’ve started managing a Shopping campaign for a client who thinks the campaign, which attributes conversions to the first ad customers clicked before completing a conversion, isn’t providing a good return on investment (ROI). How might you use attribution models to evaluate the campaign’s performance?

      a – Compare 2 models to see if the campaign is undervalued on a last-click basis

      b – Compare 2 models to see if the campaign is undervalued on a first-click basis

      c – Compare 2 models to decide whether to optimize the campaign’s automated bid strategy for a position-based model

      d – Compare 2 models to decide whether to optimize the campaign’s automated bid strategy for a time decay model

      Multi-client accounts (MCAs) in Google Merchant Center allow advertisers to easily:

      Manage multiple domains with a single sign in

      Combine reporting on all data feeds across domains

      Share products between accounts

      Access multiple Google Ads accounts

      What should Kevin take into account when optimizing the title attribute for his new line of surfboards?

      Include the location of his retail store

      Use special characters such as exclamation points or all caps

      Include relevant attributes in the title such as brand, size, and color

      Include the board style name only

      To set up ads for her local watch store in addition to the ads she already runs for her online store, Lucy should:

      set up multichannel ads to direct customers to her online or local store

      subdivide her product inventory and set different bids for her local and online only ads

      enable local products in her shopping campaign and set up a product filter for “local”

      begin the local inventory ads implementation process and complete the required steps

      Campaign priorities determine your bids according to which rule:

      a – the highest priority campaign will bid, unless a lower priority bid is high enough

      b – if the highest priority campaign is out of budget, the lower priority campaign bids

      c – if you have multiple campaigns with the same bid, the lowest necessary bid will be used

      d – if the highest priority campaign is out of budget, lower priority budget is added to bids

      Lisa wants to know if, after viewing her Shopping ad, people are buying the shoes listed in the ad. She should:

      run an Auction insights report

      set up conversion tracking

      run an Ad performance report

      use enhanced cost-per-click (ECPC) bidding

      How can you lose your claimed URL?

      Another authorized owner of the website successfully verifies and claims your website URL

      Your claimed URL authorization expired from Webmaster tools

      You remove all data feeds from your Merchant Center account

      Your website is updated but includes the same identifying meta tag or HTML file

      Why is it a best practice to set a bid for the “everything else in all products” product group?

      a – To be able to have one product group for mobile devices

      b – To make it easier to target a location for certain products

      c – To control the websites on which your Shopping ads appear

      d – To include items not part of other product groups in your campaign

      Toshiro wants to increase the conversion rate of his Shopping campaigns without increasing his budget. He should use:

      enhanced cost-per-click (ECPC)

      maximize clicks

      target cost-per-acquisition (CPA)

      target return on ad spend (ROAS)

      Ben is creating product images. A common best practice is to:

      Ensure all images are high-qualityenhanced cost-per-click (ECPC)

      Include all varieties of a product in one image

      Display the merchant website name over all images

      Include brand names in the images

      Mindy is setting up her Google Merchant Center account and has to verify her website URL. Her website URL must:

      be as specific as possible (for example, http://www.example.com#top)

      include Ports

      include IP addresses

      begin with http:// or https://

      Custom labels are a way to:

      set the country in which your products will be sold

      identify the shipping method used for your products

      tell Google Merchant Center what products to avoid when uploading data

      subdivide products into specific product groups in Google Ads

      Anne wants to use her impression share metrics to optimize her Shopping campaign. She should:

      set negative keywords in her campaign

      run an Auction insights report to compare her impression shares to those of her competitors

      increase her impression share by setting her bids lower on her campaign

      set the delivery method on her campaign to standard

      How could you increase the number of conversions your Shopping campaign receives for about the same total cost?

      Decrease bids for product groups with a low cost per conversion, and increase bids for product groups with a high cost per conversion

      Increase bids for product groups with a low cost per conversion, and decrease bids for product groups with a high cost per conversion

      Remove product group subdivisions and bid on broader groups of products

      Increase your campaign priority

      You can use a product group with a single bid to:

      organize your ad group by product attributes

      ensure your entire inventory has the same bid

      set a new campaign priority

      create different bid modifiers


      More info about certification:

      academy.exceedlms.com/student/collection/9099


      More info of other products in:

      http://www.certificationanswers.com/en/exams-answers-2/

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      Purchasing Google Ads Shopping Advertising Certification Assessment Answers 2019 PDF...

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