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      Google Shopping Ads Certification Assessment Answers

      Google Shopping Ads Certification Assessment Answers

      http://www.certificationanswers.com/en/google-shopping-advertising-exam-answers/


      Last update: September 2019


      Google Ads Shopping Certification exam was updated in the new Google Academy for Ads experience SkillShop. During the exam you get 46 questions randomly from 150 possible questions pool.


      Score 100% in last review.


      The language of the answers are in English. In Google Ads exams, you can choose the language before the exam and when you pass you can see the certification in your language.


      Some questions:

      Local Inventory ads are ideal for which business?

      Noah’s Custom Designs, who sells made-to-order custom furniture pieces.

      TheArtSpace, a gallery that hosts potential customers by appointment.

      QuikFixx, a start-up selling downloadable software.

      Flowers by Beth, an online floral shop that just opened a brick-and-mortar location.

      Dante is the owner of HomeThings, a shop that sells home goods. He just launched a Local Catalog ad campaign.

      Where are two places a consumer might encounter Dante’s Local Catalog ad? (Choose two.)

      On roadside signs in high-traffic areas.

      In the results of a Google-powered search on a desktop computer.

      In the mail.

      In any of three-million sites and apps.

      On a website during mobile browsing.

      Trina is using automated bidding as part of her Google Ads Search bidding strategy.

      Why might she prefer automated bidding?

      Machine learning helps her set the appropriate bid for each and every auction.

      Location targeting is not decided by machine learning.

      Machine learning will choose an ad schedule for campaigns without her input.

      Machine learning will choose the keywords used to serve her ads to users.

      Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page.

      Which type of automated bidding strategy is Siona using?

      Target impression share

      Target return on ad spend (Target ROAS)

      Target cost-per-acquisition (tCPA)

      Maximize clicks

      What’s one way to increase your business profitability?

      Make use of data to improve your predictive decision-making.

      Offer a voucher for an in-store product with every online sale completed.

      Offer free shipping on heavy and bulky items sold online.

      Remove top-selling online products from the physical store.

      Today’s consumers are more demanding and less patient than before.

      What’s one way to grow your business by delivering the type of service they expect?

      Make sure all products sold online are delivered the next day.

      Make sure your prices are the lowest, via frequent comparison with other vendors.

      Provide a seamless experience, using data to connect and personalize content.

      Provide a mobile app that lets customers quickly repeat previous purchases.

      A single branch of Simpson Shoes has been operating since 1917. They recently ran their first online ad and after its launch the owner wanted to see the ad online.

      Where should the owner search to find his Local Inventory ad?

      When he is nearby Simpson Shoes searching online for an in-stock style.

      When he is nearby Simpson Shoes using Google Maps to navigate.

      In the sidebar during a search for Simpson Shoes shop hours.

      On a billboard near the entrance to Simpson Shoes shop.

      Which factors should an advertiser consider when deciding on a bidding strategy?

      Customer search history, competition, and conversions

      Ad schedule and budget

      Results, targeted locations, and purchase history

      User journey complexities, performance, and auctions

      What’s one unique feature of Local Catalog ads?

      Their presentation can vary depending on which device a consumer uses.

      They’re equipped with both audio and visual content.

      They integrate across local electronic billboards, and then extend worldwide.

      They use data from Local Inventory ads.

      What are two ways Google Ads reporting for Shopping campaigns help monitor how your products are performing at many levels of granularity? (Choose two.)

      By providing third-party tools that can help you obtain impression-share data.

      By helping you identify growth opportunities with impression-share data.

      By ensuring your ads automatically respond to personal events, such as birthdays.

      By providing suggested retail prices for your products based on market analysis.

      By using benchmarking data to get insights into your market’s business landscape.

      How can advertisers use Shopping campaign ads in order to drive sales?

      By submitting a 30-second video demonstration of the product.

      By choosing color schemes that match their website’s appearance and style.

      By selecting a specific position on the page of search results.

      By taking advantage of Google customer reviews, merchant promotions, and product ratings.

      Susan is the marketing director for a chain of bakeries that make artisan bread. She’s looking for an online advertising strategy to raise the bakery chain’s presence in their market. /

      How can a Showcase Shopping ad help Susan promote her brand?

      By showing price-comparison charts that illustrate their bread’s value to potential customers.

      By presenting splash ads that will dominate a potential customer’s screen.

      By distributing discount coupons for bread to potential customers.

      By presenting a selection of their artisan breads to potential customers.

      Which statement is true about Shopping ads?

      They let sellers use keywords to decide exactly how and where to show their ads.

      They use an easy-to-understand format to give shoppers all the information they need at a glance.

      They let sellers use keywords to limit results to either Google Search pages or Google Shopping pages.

      They give shoppers limited information in order to increase curiosity regarding a product or service.

      How do Google Shopping ads drive engagement with potential customers to make their shopping experiences as seamless as possible?

      Customers can view and interact with attractive and engaging ads that are tailored specifically for audience segments based on demographics.

      Customers can view and interact with attractive and engaging ads that give them a better sense of the product before they open the ad.

      Customers can view and interact with attractive and engaging ads that are displayed based on a product category they specified.

      Customers can view and interact with attractive and engaging videos that show them how a product can be used.

      Anne sells homemade artisan soaps. She just brought her brick-and-mortar store online, and she’s considering running a Local Inventory ad with Google.

      How could a Local Inventory ad help Anne expand her business?

      By placing billboards in neighborhoods likely to have many artisan soap lovers.

      By recruiting existing customers as spokespeople to drive awareness of her store locations.

      By attracting potential customers who usually search for artisan soaps.

      By motivating potential customers to spend more for her high-quality soaps and driving awareness of her store locations.

      What’s one way the increase in mobile apps, screens, and other surfaces has changed how consumers shop?

      Consumers are more likely to remain loyal to a previous or popular brand.

      Consumers are buying from whichever platform or brand gives the best experience.

      Consumers are buying less frequently from brands with high ratings.

      Consumers are buying less frequently outside of office hours.

      Tom wants a way to automatically create ads and simplify campaign management, using his resources and Google’s machine learning to create a variety of ads that will be displayed across networks.

      Which of Tom’s resources are needed to accomplish his aims as part of his Smart Shopping campaign?

      Images and text from manufacturer sites

      Account product feed and uploaded assets

      Website images, videos, and text descriptions

      Stock images, videos, and automatic text

      While managing a successful Google Ads campaign, why would you choose automated bidding instead of manual bidding?

      Because given the dynamic nature of Google’s auctions, the appropriate bid can often be a moving target that is challenging to reach at scale when using manual bidding

      Because cross-referencing data with context to establish intent and set the appropriate bid is a more simple, direct task

      Because users intent and their likelihood to complete valuable actions for your business hardly vary based on location, time, or device

      Because bid automation is a standard capability in the market that allows a lesser degree of precision, based on the conversion opportunity of each auction

      Google Ads was designed to deliver three things to every advertiser: relevance, control, and results. It provides relevance by connecting advertisers with the right people at the right time. It provides results by charging only when you get a click.

      How does Google Ads provide control?

      By giving advertisers control over the number of specific actions their spend will return

      By giving advertisers control over which competitors they place ads in auctions against

      By giving advertisers control over the next highest bid allowed in auctions they enter

      By giving advertisers control over the maximum they spend per month.

      Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales.

      Her current campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in the Performance Planner, will help Molly with her marketing goal to generate more sales?

      An investment of $40,000 to generate 2,000 conversions and a CPA of $20

      An investment of $28,000 to generate 1,400 conversions and a CPA of $20

      An investment of $21,000 to generate 1,400 conversions and a CPA of $15

      An investment of $30,000 to generate 1,500 conversions and a CPA of $20

      Ben sells housewares through his website and app.

      What are two ways that Google Ads can fuel his business goals and help him achieve his objectives? (Choose two.)

      Helps users find and discover his products

      Provide clear forecasts that allow for smoother purchasing.

      Sell him business leads at a preset price.

      Place ads for his business on all search engines.

      Increase overall installs and interactions with his app.

      A marketer is keeping track of the revenue generated by his campaigns. He wants to get a specific return for his ad spend.

      Which type of automated bidding strategy will meet his needs?

      A conversion-focused bidding strategy

      A consideration-focused bidding strategy

      An awareness-based bidding strategy

      A revenue-focused bidding strategy

      Joan sells fashion watches online, and she’s had great success with Google Shopping campaigns. Now, she’d like her business to do even better!

      How can Shopping ads make Joan’s Shopping ads even more profitable?

      With Shopping ads, she can make sure her available product discounts are always the largest.

      With Shopping ads, she can use colors and capital letters for her product descriptions, to make them stand out.

      With Shopping ads, she can make sure her product discounts always produce the greatest return on investment (ROI).

      With Shopping ads, she can use Merchant Promotions to encourage shoppers to buy.

      You’ve been tasked with marketing a new line of plumbing services, but you have a set budget that you cannot exceed.

      Why is Google Ads a viable option?

      Google Ads gives you control over your budget.

      Google Ads allows you to cap the number of ads you pay for, based on your business.

      Google Ads guarantees phone calls to your business.

      Google Ads offers separate auctions for low budgets.

      Gina owns a woodworking shop that makes custom cabinets. She uploads data to her Google Merchant Center to help create ads from her inventory.

      What data does a Shopping campaign use from her Merchant Center feed to place Gina’s ads?

      Her ad’s minimum required return on investment (ROI)

      Her cabinet’s attributes, such as price

      Her ad’s preferred cost-per-click limits

      Her schedules for when cabinets can be delivered

      What are two ways that Performance Planner can help reveal the possibilities across all your Google Ads campaigns? (Choose two.)

      Distribution

      Instrumentation

      Simulation

      Validation

      Differentiation

      What can the Performance Planner recommend?

      Including or excluding “Google search partners”

      Campaign-level Target CPA (cost-per-acquisition)

      Using “Target impression share” as an automated bid strategy

      Applying bid adjustments to specific locations

      Boards by Ben is a surf shop that’s always used a Google-hosted storefront. They’re looking at ways to bring shoppers into their store with Local Inventory ads.

      What’s one benefit Boards by Ben can access by using a Local Inventory ad?.

      The ability to show his products and store information to shoppers who are within 30 miles (48 km) of their store and searching on Google.

      The ability to show their products and store information to shoppers who are within the standard 60-mile (97 km) radius

      The ability to start a customer’s journey in-store via a hard-copy local inventory list, provide a URL to the customer, and help them complete their journey via Google Maps.

      The ability to show their products and store information to shoppers who are online and may be willing to travel great distances to purchase an item that’s hard to find in an online store.

      Kathi, the owner of Klothes for Kats, is excited about the launch of her first Local Catalog ad. She remembers there are a few different views within the ad type.

      Which view will Kathi’s potential customers be able to browse on her new Local Catalog ad?

      Browse view, where potential customers can see everything Klothes for Kats has for sale with an infinite scroll functionality.

      Map view, where potential customers can see the Klothes for Kats logo, store information, and in-stock products.

      Kid view, where potential customers can ensure only kid-friendly content is displayed during browsing.

      Product view, where potential customers can see in real time how many other people are considering purchasing the same piece of cat clothing.

      How can Performance Planner serve your business?

      By optimizing your ad budget for maximum growth

      By teaching your employees the fundamentals of personal budgeting

      By finding areas of your total budget that could contribute to marketing

      By determining which of Google’s ads are most appropriate for your brand

      OfficeKing is a well-established business that’s been using print ads for their office-supply store for years.

      How can Local Catalog ads help OfficeKing?

      Local Catalog ads can extend OfficeKing’s ad reach outside the mailbox.

      Local Catalog ads provide new ways for customers to receive support.

      Local Catalog ads encourage young, hip new customers.

      Local Catalog ads add a fresh new layer to the OfficeKing weekly mailer.

      What are two benefits of automated bidding? (Choose two.)

      Time saving

      Guaranteed results

      Competitive analysis

      Cross analysis

      Higher CPAs

      Carrie owns a boutique shop that sells decorative, handmade pottery. She’s choosing an online ad campaign to allow a seamless shopping experience for her potential customers.

      What’s one benefit that Shopping campaign ads offer Carrie?

      They provide minimal information, so interested customers have to visit her website for more information.

      They’re visual, and provide detailed information about what she’s selling before someone even opens her ads.

      They provide value comparisons that feature her product alongside more expensive products.

      They have lower costs-per-click and increase total volume of her website traffic.

      The website for your retail business is receiving a lot of visitors, but few of them are looking at more than one page.

      What’s most likely to be the problem?

      Your website is too slow to load quickly on mobile devices.

      There are too many reader-pleasing images on your landing page.

      Your website doesn’t have a blog page to attract multiple page loads.

      Your navigation menu is not descriptive enough.

      Mary owns an automotive parts store, and wants to differentiate her brand. She’s considering launching new ads with Google to influence automotive shoppers at the start of their purchasing journey.

      If Mary went with Showcase Shopping ads, where would her customers see the ads? (Choose two.)

      In text messages sent from the Google Shopping app.

      In the Google Shopping app.

      At the top of Google searches on desktop computers.

      On other automotive parts stores’ websites.

      At the top of Google searches on mobile browsers.

      Marisol manages the online advertising campaigns for a chain of toy stores with both a physical and an online presence.

      Which Google Ads campaign should Marisol use to show images of her products, advertise her company’s online and local inventory of toys, and boost traffic to their website and local toy stores?

      Video

      Search

      Shopping

      Display

      Marie is a marketer trying to maximize specific user actions after the click.

      Which automated bidding strategy should she use to accomplish this?

      Conversion-focused bidding

      Retention-focused bidding

      Consideration-focused bidding

      Awareness-based bidding

      How is using non-last-click attribution conversions useful for Performance Planner forecasts?

      To identify the most profitable location targeting

      To allocate budgets that drive incremental conversions

      To find growth opportunities regarding device targeting

      To take advantage of seasonal trends throughout the year

      Glenn’s new business is growing slowly, but he’s worried about cash flow.

      How can Smart Shopping campaigns help Glenn’s business?

      By automatically attempting to maximize conversion value.

      By adjusting budgets automatically on a daily basis.

      By monitoring product stock levels and ordering.

      By linking directly with Glenn’s accounting software.

      Samira recently opened an online potted plant store and needs to promote it. She has chosen Google Ads because it offers advertisers different campaign types that determine where ads will appear and in what format they will display when viewed.

      What Google campaign type will help her reach her most valuable audiences?

      Shopping campaigns, which promote her products by giving consumers detailed information about what she is selling before they click her ad.

      App campaigns, which can increase engagement, app installs, and even in-app actions, such as ordering her products.

      Social Media campaigns, which showcase her products to users while they browse their favorite social media platforms.

      Television campaigns, which promote her products directly to consumers while they are watching their favorite network and cable TV programs.

      Jasmine is the director of marketing for a chain of clothing stores. She has been given a set budget and needs to drive as many potential customers to her website as possible.

      Which automated bidding strategy should she use in her campaign?

      Maximize conversions

      Target return on ad spend (Target ROAS)

      Target impression share

      Maximize clicks

      Chris is the marketing director for Keys & Strings, a company that makes custom pianos. Keys & Strings sells pianos through their website. Chris decides to use a Showcase Shopping ad to advertise his brand of pianos.

      Who’s Chris trying to reach with his Showcase Shopping ad?

      Potential customers who’ve already searched for other, similar pianos.

      Potential customers who are ready to buy a piano.

      Potential customers who are early in their online search.

      Potential customers who’ve already bought pianos from his site.

      Using the Performance Planner on a monthly basis allows you to optimize which two aspects of an account? (Choose two.)

      Ad extensions

      Budgets

      Keywords

      Bids

      Ads

      Sherman wants to be sure potential customers on mobile devices will see his Shopping ads, especially if their screens are small.

      In which position(s) on a search results page will Sherman’s Shopping campaign ads appear on mobile devices?

      Only at the bottom of the search results.

      Only at the top of the search results.

      At the top and bottom of search results.

      Evenly spaced throughout the search results.

      Carey’s used Google Ads for some time, but he recently found he doesn’t have time to manage multiple campaigns effectively.

      How can Smart Shopping campaigns reduce Carey’s Ads management workload?

      Smart Shopping campaigns use very simple standard templates.

      Smart Shopping campaigns can only be edited once per month.

      Smart Shopping campaigns provide automatic reporting by e-mail.

      Smart Shopping campaigns automate ad placement and bidding.

      How do Smart Shopping campaigns use automated bidding and placements, and machine learning to show a variety of the most relevant ads across Google networks to potential customers?

      By making suggestions for image styles and context-tested image frames.

      By testing different combinations of text and images.

      By collecting customer review data following site visits.

      By testing different font styles and colors for specific product types.

      What is a valid recommendation that the Performance Planner can provide?

      Create alternative versions of best performing ad variations

      Set a specific target CPA (cost-per-acquisition)

      Add a themed group of negative keywords

      Apply specific bid adjustments to device and location targeting

      Books by Brock is a used bookstore that’s always used text ads. They’re looking at ways to optimize their experience with Google ads, and considering Local Inventory ads.

      What’s a unique feature of Local Inventory ads that can benefit Books by Brock?

      They appear across the GooglePlay store.

      They can be used with merchant or Google-hosted storefronts.

      They only appear to consumers within walking distance of Books by Brock.

      They appear as user-read book previews on Google.

      Peggy owns a house cleaning service. She built a booking website and is ready to promote her services online. She wants her ads to reach people actively looking for businesses similar to hers.

      Which Google Ads campaign should Peggy use to make sure potential customers consider her services and take action by booking house cleanings?

      Search

      Display

      Video

      Shopping

      OfficePlus is a well-established business that’s been running print ads for their office-supply store for years. You’ve been asked to present Local Catalog ads as a potential solution for their consideration.

      What’s one way Local Catalog ads would benefit OfficePlus?

      By extending their reach beyond print.

      By providing additional customer support.

      By adding bulk to their existing weekly mailer.

      By increasing their per-transaction sales.

      What’s one way to create a seamless experience for your retail customers?

      Make sure that items added to a cart are saved for later visits.

      Send e-mails to all previous visitors, offering free gifts.

      Provide a discount for returning visitors.

      Create a landing page that displays the most popular products bought each day.

      Shopping ads help online businesses drive sales even before potential customers open ads for their products.

      That’s because shoppers are more likely to complete a purchase under what conditions?

      When an ad is placed in multiple locations throughout search results.

      When they’re better informed prior to opening the ad.

      When an ad features an animated product image gallery.

      When a business’s ad is the only one to appear in search results.

      What are key factors to keep in mind when choosing a bidding strategy for your campaign?

      Location, calls-to-action, and user conversion costs

      Targeting, auctions, and campaign cost-per-click

      Performance, auctions, and user journey complexities

      Budget, competition, and user thought processes

      Mary is tasked with designing an advertising campaign for her company’s an online pet food store and app, and is exploring different campaign options.

      Which campaign types are available to her in Google Ads?

      Search, Display, Video, App, and Access

      Search, Display, Video, Shopping, and App

      Search, Display, TV, Shopping, and App

      Social, Display, Video, Shopping, and App

      Maureen’s company sells first-aid kits for use in everyday situations. Because kits come in many sizes, with many features, and at many price points, Maureen finds it difficult to differentiate her company’s offerings from those of other vendors. Worse, potential customers may find it hard to compare search results for her products and prices with those of other vendors.

      How can Shopping ads address these concerns?

      Her Shopping ads will only show a URL, store name, and phone number to promote personalized service. Customers can talk to Maureen directly to see if her kits fit their needs and budget.

      Her Shopping ads will show only a photo and product name, with a link to her website to increase customer interest. The ads won’t disclose pricing until the customer’s ready to order.

      Her Shopping ads will only show a photo, price, title, store name, and product details. Customers can know at a glance if her kits fit their needs and budget.

      Her Shopping ads will only provide a simple plain-text list of product features and a URL, without product photos or animations that can distract. Customers can discern whether or not her kits fit their needs and budget.

      Automated bidding does the heavy lifting for advertisers on Google Ads.

      What does automated bidding use to set the right bid for every auction?

      Seller ratings

      Manual control

      Ad extensions

      Machine learning

      How can Smart Shopping campaigns help businesses easily promote their products without making large demands on their time?

      Smart Shopping campaigns are all based on single-size and standardized templates.

      Smart Shopping campaigns automatically adjust product pricing by region.

      Smart Shopping campaigns automate key features of ad creation and placement.

      Smart Shopping campaigns work entirely from the archived content of a business website.

      Why does automating your bid versus using manual bidding contribute to a successful Google Ads campaign?

      The customer journey has become more complex and therefore bids should be based on general user behavior.

      If you do not bid efficiently, you could miss valuable conversions.

      The appropriate bid can often be a static target that is challenging to reach.

      User intent and likelihood to complete valuable actions for your business do not vary based on location, time, or device.

      Jonah’s Surf Shop has been running Google ads for years, and now they’re interested in introducing a new type of online ad.

      Which potential customer could Jonah reach by running Local Inventory ads?

      Anna, who’s unsure whether she wants a surfboard or a stand-up paddleboard.

      Brian, who’s hoping to make a quick online purchase during his lunch break.

      Mandi, who’s looking for the lowest price, regardless of location.

      Rob, who wants to see a specific board in-store before he’ll purchase it.

      What is one of the reasons why an advertiser should consider using Performance Planner on a monthly basis?

      Click-through rate averages require planning

      Google Ads are updated automatically

      Auctions fluctuate all the time

      A / B testing

      Alice owns a business selling a range of backpacks for business users and worldwide travelers. She spends most of her time managing stock levels, staff, and her company’s finances, so she’s worried that running Google Ads might be too time-consuming.

      How do Smart Shopping campaigns simplify campaign management?

      Smart Shopping campaigns generate weekly inventory stock level reports.

      Smart Shopping campaigns automatically notify Alice when a sale is made.

      Smart Shopping campaigns automate budget allocation, targeting, ad creation, and bidding.

      Smart Shopping campaigns generate suggested retail prices for commonly sold products.

      What are two features that can appear on Shopping campaign ads in order to drive online sales? (Choose two.)

      Product ratings

      Free shipping

      Customer surveys

      One-click purchase

      360-degree product view

      Which type of automated bidding strategy is target cost-per-acquisition (CPA)?

      Conversion-focused bidding

      Awareness-based bidding

      Revenue-focused bidding

      Consideration-focused bidding

      Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website.

      Which type of automated bidding strategy would be best for Priya’s campaign?

      Target return on ad spend (Target ROAS)

      Maximize clicks

      Enhanced cost-per-click (eCPC)

      Target impression share

      Rebecca is a marketing executive at an airline company. She has been asked to plan her company’s online advertising budget on a monthly basis. She’s chosen Google Ads’ Performance Planner to help accomplish this task.

      What are two advantages Performance Planner offers Rebecca? (Choose two.)

      Performance Planner leverages machine learning for forecasting.

      Performance Planner integrates with other budgeting software, such as QuickBooks.

      Performance Planner will help her identify funds from other operational budgets to allocate to marketing.

      Performance Planner forecasting is powered by billions of Google searches conducted each week.

      Performance Planner is free to use with any merchant-hosted storefront.

      Why is using the performance targets feature after utilizing the Performance Planner recommended?

      This practice allows you to ensure seasonality and budget reallocation are accounted for future periods so you can prevent your campaigns from becoming “Limited by Budget”.

      This practice allows you to monitor targets set in the Performance Planner and to receive alerts and recommendations when a campaign is not on track.

      This practice allows you to receive detailed insights from Google Analytics with regards to how website behavior is impacted after applying Performance planner recommendations.

      This practice allows you to fully automate all aspects of account management to improve the likelihood of meeting performance targets.

      Which statement is true about Local Catalog ads?

      Local Catalog ads are SMS campaigns that send pre-sale information to loyal customers.

      Local Catalog ads are banner or sidebar images that show when a potential customer browses a similar brand’s website.

      Local Catalog ads are easy-to-browse display ads that showcase multiple products.

      Local Catalog ads provide a weekly hard-copy newsletter that supports a company’s online ads and contains the shop’s newest inventory.

      How do Shopping ads help improve qualified leads over standard text ads as part of a seamless retail experience?

      Shopping ads are larger and more prominent than text ads.

      Shopping ads are repeated multiple times on a single set of search results.

      Shopping ads are visually enticing and display detailed product information before the ad is clicked.

      Shopping ads are only shown to customers who’ve already shown an interest in the product.

      What does Performance Planner automatically do?

      Sets your ad budget for maximum growth

      Recommends the perfect ad structure for your budget

      Forecasts how your current campaigns will perform in the future

      Uses machine learning to target new demographics

      Lance, the owner of a long-standing antique toy shop, hears the youngsters in his shop talk about how effective the Display ad from Toys by Tammy was. He becomes interested in accessing the Google Display Network (GDN).

      What’s one way Lance could use the GDN?

      By scheduling a slot in the Google Display Network calendar.

      By running a campaign of Local Catalog ads.

      By hiring one of the youngsters to do street-side promos.

      By partnering with Toys by Tammy.

      Your company provides home maintenance services and you want to reach more potential customers. You have a limited budget to work with.

      Why is Google Ads right for you?

      You can set your own budget and can change it at any time.

      Machine models automatically determine your advertising budget.

      Your ads will be placed on all search engines.

      With Google Ads you always pay using cost-per-reach, predetermined by your budget.

      Alex has only a limited budget, and he needs to use it effectively.

      How do Smart Shopping campaigns simplify the process of advertising with a limited budget?

      By attempting to reduce daily spend to a minimum.

      By automating bidding to maximize conversion value.

      By only displaying ads at times of low-search traffic.

      By displaying ads only on low-traffic websites.

      Google Ads was designed to help businesses achieve online success. To accomplish this, Google Ads was built on three core principles.

      What are these principles?

      Influence, awareness, and promotion

      Sales, consideration, and integrity

      Growth, reach, and traffic

      Relevance, control, and results

      What are two ways Google Ads can fuel your business goals? (Choose two.)

      Reach more users by placing ads on all search engines.

      Cap the number of ads you pay for, based on your business.

      Increase online, in-app, in-person, and over-the-phone sales.

      Get more of the right people to visit your website.

      Enable premium membership subscriptions.

      Aaron’s been running Shopping ads for some time, and he’s interested in experimenting with ways to improve sales performance by using additional features.

      Which benefit might he obtain by using Merchant Promotions?

      When he adds promotions to products he sells on Google, shoppers will see a “special offer” link.

      When he adds promotions to products he sells on Google, he can be sure the ROI for featured products will increase.

      When he adds promotions to products he sells on Google, he’ll be able to increase his product group structure.

      When he adds promotions to products he sells on Google, the discount won’t display during a search, but it will be transmitted to sites that collate discount offers.

      Which type of automated bidding strategy is enhanced cost-per-click (ECPC)?

      Awareness-based bidding

      Consideration-focused bidding

      Conversion-focused bidding

      Revenue-focused bidding

      Amanda is the marketing manager for a plant nursery. She has a large number of campaigns and needs help keeping her bids relevant every day.

      How can automated bidding help her?

      By guaranteeing improved results.

      By keeping her ads updated with new copy.

      By setting her bids when auctions happen.

      By automatically setting the maximum CPC bid limit.

      How does automating your bid contribute to a successful Google Ads campaign?

      The customer journey has become more direct, so setting bids should be based on general user behavior.

      Automated bidding’s algorithms integrate a minimum number of signals to evaluate user intent.

      Automated bidding uses machine learning to algorithmically help you set the appropriate bid for each and every auction.

      Cross-referencing data with context to establish intent and set the appropriate bid is a simple and direct task.

      Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost.

      Which bidding strategy has the potential to meet Marta’s needs?

      Maximize clicks

      Target return on ad spend (Target ROAS)

      Target cost-per-acquisition (tCPA)

      Target impression share

      Which statement describes modern shopping behavior?

      People are buying more often, and more items each time.

      People are buying less often, but more items each time.

      People are buying more often, but fewer items each time.

      People are buying less often, and fewer items each time.

      Your company wants to have greater success online.

      What are two ways that Google Ads can drive your business goals? (Choose two.)

      Cap the number of ads you pay for, based on your business.

      Boost your conversions by connecting you to people in the moments that matter.

      Help you reach a wider audience and maximize exposure.

      Place your business’s ads on every available search engine.

      Coach your company to fully move to an online-only presence.

      Courtney’s online campaigns have produced plenty of clicks, but not as many sales as she expected.

      How can Shopping ads help make sure the clicks the ads receive come from customers more interested in her products?

      By showing ads more frequently than other campaign types.

      By displaying current stock level before the ad is opened.

      By appearing in more page positions than other ads.

      By providing product data and details before the ad is opened.

      Google Ads offers a variety of campaign types which determine where your ad will appear and the format in which it will be displayed.

      What are the available campaign types?

      Search, Display, Video, Print, and App

      Search, Display, Video, Shopping, and App

      Search, Print, TV, Shopping, and App

      Social, Video, App, Audio, and Shopping Ads

      How do product images and prices contribute to a seamless shopping experience in Shopping Ads?

      People click on ads with images more often than plain text ads.

      Potential customers can choose a specific product color before clicking the ad.

      The combination of price and image lets customers judge the quality of the product.

      Potential customers can quickly see whether the product fits their expectations.

      OfficeKing is a well-established business that’s been running print ads for their office-supply store for years. Their CEO, Xin, is exploring the possibility of expanding into online advertising. He asks you to provide a comparison of traditional print ads and Local Catalog ads.

      What’s one distinguishing feature of Local Catalog ads?

      They’re published on 100% recycled materials.

      They enable OfficeKing to measure store visits.

      They use the consumer’s name throughout the ad.

      They encourage customers to call OfficeKing, rather than visit.

      Susan is the marketing director for a chain of bakeries that make artisan bread. She chose a Showcase Shopping ad to promote her company’s brand.

      What will Susan need to create a successful Showcase Shopping ad?

      A tagging system that incorporates a variety of potential keywords to set her products apart from the competition.

      A brick-and-mortar location that supports in-store purchases and features the artisanal product story.

      Curated lifestyle images and creative copy to set her products apart from the competition.

      An exciting discount coupon promotion that will attract high volumes of online traffic to her company’s website.

      How can a Shopping ad help retail businesses create ads that encourage your potential customers to visit your brick-and-mortar stores?

      Shopping ads use specific keywords to show products that most closely match what your potential customer is looking for.

      Shopping ads feature 60-second product video reviews, heightening potential customer interest.

      Shopping ads expand to show several paragraphs of text and a video, providing your customers with a lot of information.

      Shopping ads let you surface your local inventory, and share store details for users searching near a store.

      Ben sells homemade artisan soaps at a mall kiosk called Fresh Soaps. He’s considering running a Local Inventory ad with Google.

      What unique type of information would Ben’s Local Inventory ad show?

      Brick-and-mortar location

      Product origination

      In-store coupon codes

      Local consumer ratings

      How can Smart Shopping campaigns make promoting your business less time-consuming and easier to manage?

      By e-mailing daily summary reports to business owners.

      By automatically uploading product details from manufacturers’ websites.

      By having Smart Shopping campaigns use simple setup templates.

      By automating bid optimization and audience targeting.

      Jodi creates custom hair pieces. She just launched her first online advertising campaign, and it included a Showcase Shopping ad.

      Where will Jodi’s Showcase Shopping ad be featured?

      In print materials that contain ads from other hair accessory brands.

      In a sidebar on the website for other hair accessory brands.

      At the top of a Google search for “cute hair accessories.”

      On a mobile Google search for “cute hair accessories” in the sidebar.

      Why should your business use Performance Planner?

      It helps businesses determine a go-to-market strategy.

      It makes recommendations that are validated using machine learning.

      It validates budgets against other vendors in the same market.

      It is the only ad budgeting software on the market.

      Gemma wants to promote her online handbag business to a wide audience. But she’s busy creating handbags for her clients, and has little time to manage the specifics of an advertising campaign.

      How can Smart Shopping campaigns help her achieve this?

      By ensuring Gemma’s entire product range is shown each day.

      By showing her ads across multiple audiences and networks.

      By trying to show her ads as often as possible for any given search.

      By automatically showing her ads in every eligible country.

      George wants to advertise online, but his profit margins are tight. He’s worried the spend won’t provide the income he needs.

      How can Smart Shopping campaigns help George get the results he needs?

      Smart Shopping campaigns can buy a permanent ad slot on a website.

      Smart Shopping campaigns automatically produce long-term profit estimates.

      Smart Shopping campaigns can be set with a target return on ad spend.

      Smart Shopping campaigns have an unlimited potential spend each day.

      Peter has a new online store selling electric bikes and spares. He wants to promote his business, but with a simple solution that provides a wide reach for his products.

      How can Smart Shopping campaigns help Peter with his sales?

      By promoting only Peter’s best-selling products.

      By automating bidding and ad placement across networks.

      By providing a daily e-mail listing recommendations for change.

      By generating animated versions of the product images.

      Chris is the marketing director for Keys & Strings, a company that makes custom pianos. Keys & Strings sells their pianos through their website, and has a small but loyal customer base. Chris is tasked with increasing the size of Keys & Strings’ customer base.

      Why is a Showcase Shopping ad the right choice for Chris?

      It uses A/B testing functionality to test a variety of different ads, to help customer discover your brand while looking for what to buy.

      It directs potential customers to a brick-and-mortar store near them.

      It includes only the lowest-priced product for the search term, which drives new clicks.

      It shows products early in the search process, to help customers discover your brand while customers are looking for what to buy.

      Which two product attributes are shown in Google Shopping campaign ads to help engage potential customers with relevant information? (Choose two.)

      Image

      Price-per-click

      Material

      Price

      Keywords

      A single branch of Simpson Shoes has been operating since 1917. As they consider moving into online marketing, the owner, Bert Simpson, wants to focus on a specific, potential customer type.

      Which potential customer would benefit from Simpson Shoes running a Local Inventory ad?

      Brandon, who does an online search for men’s shoes near the Simpson Shoes store because he needs a pair of dress shoes for an event this evening.

      Paul, who’s looking for the cheapest pair of shoes regardless of location or discounts, because they’ll be used for gardening.

      Marty, who often takes weeks to decide on a purchase and decides where to buy her shoes based on which coupons are available.

      Jenna, who wants to purchase a pair of shoes from her hometown Simpson Shoes store while studying abroad.

      Rhonda sells homemade artisan soaps. She just opened her first brick-and-mortar shop, Soaps by Rhonda, and she’s considering running a Local Inventory ad with Google.

      What does Rhonda need to run a successful Local Inventory ad?

      Steeply discounted pricing

      Up-to-date product availability

      Curated lifestyle pictures

      Unique copy that differentiates her brand

      Where can Shopping campaign ads appear on desktop search results pages?

      Only at the top or to the right of search results.

      Only at the top of the search results.

      At any position within the search results.

      Only at the top and bottom of search results.

      What is one way that Performance Planner helps businesses increase sales?

      By choosing ad types that your target demographic finds most appealing

      By maximizing the number of conversions for a spend scenario

      By relying on customer feedback for optimal ad placement

      By providing a discount on all ads after purchasing a license

      Why should campaigns with different marketing objectives be separated into different Performance Planner plans?

      So that spend is not reallocated between two different marketing objectives

      So that seasonal trends can be better identified for each individual marketing objective

      To avoid any potential keyword duplicates between different marketing objectives

      To prevent campaigns from becoming “Limited by Budget”

      What are two ways to grow your business by helping consumers who want to buy at a local, physical store? (Choose two.)

      Ensure the entire range of products is available in-store.

      Allow shoppers to buy online and pick up at the store.

      Provide free refreshments in-store.

      Provide opening hours, locations, and stock levels.

      Allow shoppers a 28-day trial period.

      Trevor owns a manufacturing business that makes specialized hiking and rock climbing gear. He is a very small player in the market, but he is ready to scale up his business.

      Which Google Ads campaign type should Trevor use to increase his brand’s exposure and reach audiences with interests in hiking and rock climbing across the web?

      Shopping

      Search

      Video

      Display

      You use Google Shopping ads to promote customer engagement with your products.

      How can this increase your business’s presence in searches?

      Several Shopping ads will be displayed for your products based on specific categories potential customers have selected.

      Multiple Shopping ads for the same product will be repeated as a potential customer scrolls through a website, reinforcing your products’ value.

      Shopping ads may contain several videos showing how to use your products, along with detailed descriptions of your products’ value.

      Shopping ads let more than one of your products be shown for a given search, and a text ad for your products could appear at the same time.

      Susan is the marketing director for a chain of bakeries that make artisan bread. She recently did a photoshoot of the company’s line of breads, and is looking for an online advertising solution to promote their brand.

      Why are Showcase Shopping ads the right choice for Susan?

      They appear as full-page ads when a potential customer uses the phrase “artisan bread.”

      They place ads with photos embedded in unrelated searches to increase awareness of Susan’s shop.

      They give Susan the opportunity to inspire customers through beautiful lifestyle images and custom copy.

      They generate discount codes as a potential customer clicks a photo.

      Which two brand qualities are today’s consumers most likely to find helpful? (Choose two.)

      Providing a seamless experience.

      Sharing their data with similar vendors.

      Making it easy to discover new things.

      Offering discounts for bulk purchases.

      Creating an automatic e-mail subscription.

      Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he’s willing to increase his CPA and campaign investment.

      Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory?

      An investment of $8,400 to generate 1,400 conversions and a CPA of $6

      An investment of $9,600 to generate 1,600 conversions with a CPA of $6

      An investment of $9,800 to generate 1,400 conversions and a CPA of $7

      An investment of $9,100 to generate 1,300 conversions and a CPA of $7

      Cheryl is the owner of HomeThings, a shop that sells home goods. You, as her marketing intern, are describing the various Google Ad offerings.

      What’s an accurate description of Local Catalog ads you could give Cheryl?

      They’re traditional print-marketing materials.

      They allow vendors to A/B test product images.

      They allow groups of vendors to publish collaborative ads.

      They’re mobile-based ads that showcase multiple products.

      You can leverage Google Ads’ automated bidding strategy to help get the most from your advertising budget.

      What are two benefits of using automated bidding? (Choose two.)

      Bidding suggestions

      Machine learning

      Manual control

      Sitelink extensions

      Auction-time bidding

      BetsysBookBar is a book store and cafe that’s had a brick-and-mortar location for years. They’re looking at ways to move into online marketing, and want to optimize their experience with Google ads.

      What are two options for using Local Inventory ads that are available to BetsysBookBar? (Choose two.)

      Use a Google-hosted local storefront.

      Use a Bing-hosted local storefront.

      Select an online ad from a similar business and recreate it.

      Upload a product list from an Excel spreadsheet.

      Create a customized merchant-hosted local storefront.

      Which product attributes in Shopping campaign ads are important for giving shoppers the most meaningful information needed, all at a single glance?

      Brand name, product price, and video footage

      Product image, stock level, and video

      Brand name, product video, and price comparison

      Product image, price, and store name

      Which two features, available as additions to Shopping Campaign ads, can benefit marketers and drive sales? (Choose two.)

      Google customer reviews

      Clothing size guide

      Merchant promotions

      Merchant auto-text response

      Merchant live chat

      What’s one way to use Google’s data across all platforms, to increase your retail company’s performance and profitability?

      Identify profitable geographical regions for new stores.

      Create insightful and popular video promotions.

      Personalize the customer experience wherever they may be searching.

      Build e-mail lists for marketing to new customers.

      Isabella owns a bookstore and has been running a Google Shopping campaign for several months. She’d like to identify growth opportunities in her business.

      How can the reporting feature in Google Shopping ads help Isabella get the information she needs?

      She can monitor and arrange new product groups to find opportunities.

      She can filter her product view for granular reporting.

      She can use benchmarking data to get market insights.

      She can use impression-share data and the Bid Simulator tool.

      Wade’s the owner of HomeThings, a shop that sells home cash-and-carry goods. He says he’s interested in expanding his marketing reach. You suggest running a Local Catalog ad.

      What’s an accurate description of Local Catalog ads you could give Wade?

      They’re visual, easy-to-browse display ads.

      They’re ad campaigns, delivered via storytelling e-mails.

      They’re short ads, delivered via SMS.

      They’re customer-friendly and information-dense full-color mailers.

      You manage marketing for a small business on a tight budget, yet you need to reach as many people as possible.

      How can Google Ads help?

      Google Ads saves you time by deciding what your budget will be on a daily basis.

      With Google Ads you always pay using cost-per-reach, predetermined by your budget.

      With Google Ads, you can choose a maximum amount to spend per month.

      With Google Ads, your ads will show on every available search engine.

      A single branch of Simpson Shoes has been operating since 1917. A new marketing team member suggested they look into Local Inventory ads. The owner, Bert Simpson, is concerned about where potential customers might see the ad.

      Where would the Simpson Shoes Local Inventory ad appear?

      On a billboard anywhere in North America.

      In Google search from a device within 30 miles (48 km) of the Simpson Shoes location.

      In a Google search from a device anywhere in North America.

      On a billboard within 30 miles (48 km) of the Simpson Shoes location.

      What can the Performance Planner assist you with?

      To determine which Google Ads features should be enabled to get the best performance from your campaigns

      To create an optimized copy of your existing campaign, so that it can be tested with the drafts and experiments tool

      To improve return on investment so you can drive more conversions within your target CPA (cost-per-acquisition)

      To analyze the search term report and add both keywords and negative keywords, depending on historical performance

      Brenda designs bespoke furniture, and just finalized her first Showcase Shopping ad. She wants to show the ad to her family.

      How can Brenda find her Showcase Shopping ad?

      It will rotate with other ads, so it may be seen randomly in the sidebar after any Google search.

      It’s placed for impact, so it will be found in the first- and last-third of a YouTube video about furniture.

      It promotes brand awareness, so it will appear at the top of search results after a Google search for “custom ottoman.”

      It’s placed for relevancy, so it will appear on a similar business’ website, in the sidebar.

      Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He does not have much time to devote to daily bid management, so he decided to use automated bidding to lighten his workload.

      Which automated bidding strategy should Rashid consider using?

      Maximize conversions

      Target impression share

      Target return on ad spend (Target ROAS)

      Enhanced cost-per-click (eCPC)

      How has consumer shopping behavior changed in recent years?

      People are buying more items but less frequently.

      People are buying fewer items more frequently.

      People are buying fewer items and less frequently.

      People are buying more items and more frequently.

      How can running a Local Inventory ad increase your return on investment (ROI)?

      By advertising your store’s address and its offerings on the radio.

      By sending a follow-up survey via e-mail after a new customer leaves your brick-and-mortar store.

      By A/B testing potential new logos and tracking which is most effective.

      By bringing online shoppers into your brick-and-mortar store.

      Viktor’s been tracking the conversions in his Display campaign for the last 30 days. He’s had 24 conversions over that time, and plans to use target return on ad spend (ROAS) as his automated bidding strategy.

      Which type of automated bidding strategy will Viktor be using?

      Awareness-based bidding

      Conversion-focused bidding

      Consideration-focused bidding

      Revenue-focused bidding

      Your website data shows that many visitors place items in their shopping carts, but fail to complete the purchase. You want to grow your business by increasing sales.

      What should you do first?

      Test daily: Test a new website layout and color scheme each day.

      Lower price: Consider reducing the price of your product(s) for multiple purchases.

      Remove friction: Make sure the checkout process is working and easy to use.

      Increase discounts: Attempt to increase unique visits to the website by offering discounts.

      How does Google Ads help a business organize inventory, letting the business match its advertising goals?

      The business can run inventory performance reports weekly to track how many products have sold to specific demographic markets.

      The business can organize products based on the products’ retail prices, so they’re delivered only to those searching in specific price ranges.

      The business can automatically create a variety of Shopping campaigns by entering the locations of its products and its price-per-click preferences.

      The business can browse their product inventory directly in Google Ads and create product groups for the items they want to bid on.

      Lance has been running Local Inventory ads to promote his antique toy shop. He’s considering running additional ad campaigns with Google.

      What’s an easy next step Lance can take to expand his brand’s reach?

      Use Local Inventory feed data to reach viewers with Local Catalog ads.

      Add a second brick-and-mortar location.

      Transition to 100% digital marketing by eliminating traditional print materials.

      Replace the Local Inventory ads with Local Catalog ads.

      Google Ads was constructed around three core principles, focused on helping businesses reach their online potential. The first of these is relevance. Google Ads connects businesses with the right people at the right time.

      Upon which other principles was Google Ads built?

      Control and results

      Credits and context

      Profit and privacy

      Options and tracking

      Greg owns a company, Keys & Strings, that makes custom pianos. Keys & Strings sells their pianos through their website. Greg would like to increase sales of his brand of pianos.

      Why would Greg use a Showcase Shopping ad?

      To engage customers at the point in their purchase journey where they’re discovering what to buy and where to buy it.

      To engage potential customers who make local intent queries regarding pianos.

      To engage customers at the point in their purchase journey when they’ve decided on a specific piano brand and are looking for the best price.

      To engage potential customers who make long-tail queries regarding pianos.

      What’s one way to make good use of data to accelerate your business and improve profitability?

      Create informative spreadsheets for regular meetings.

      Create personalized product recommendations.

      Send out birthday and holiday gifts to previous customers.

      Offer discount vouchers to those who’ve bought from similar stores.

      The customer journey has become more complex, requiring a dedicated bidding strategy. Google’s solution is automated bidding.

      How can automated bidding benefit advertisers? (Choose two.)

      Guarantees reduced conversion costs for advertisers.

      Is auction-specific to increase the chance for conversion.

      Uses machine learning to set bids, which saves time.

      Allows advertisers to serve ads only at specific times.

      Allows advertisers to bid only for clicks from a specific group.

      If Klothes for Kats uses Local Catalog ads, their ads can be shown in different views.

      Which two statements are true about views that are available in Local Catalog ads? (Choose two.)

      Map view, where potential customers can find Klothes for Kats’ brick-and-mortar location.

      Product view, where potential customers can see recent purchases made by existing customers.

      Product view, where potential customers can see a particular cat dress available from multiple vendors.

      Main view, where consumers can quickly see key information about Klothes for Kats.

      Main view, where potential customers can find directions to Klothes for Kats.

      What can automated bidding help an advertiser improve?

      Competition

      Languages

      Calls-to-action

      Performance

      Hank wants to use a “Maximize Conversions” campaign with the Performance Planner.

      Which recommendation can be provided to Hank by the Performance Planner?

      A recommended Campaign-level Target CPA (cost-per-acquisition)

      A recommended average daily budget

      A recommended Campaign-level Target ROAS (return-on-ad-spend)

      Recommended campaign bid scaling

      Maria has been told that she should use the Performance Planner on a monthly basis.

      Why should she do so?

      To analyze demographic performance

      To react to ever-changing external factors

      To check for status issues

      To review new keyword opportunities

      When visibility is the campaign goal, which bidding strategy should an advertiser choose?

      Target impression share

      Maximize Conversions

      Maximize clicks

      Enhanced cost-per-click (eCPC)

      Which type of automated bidding strategy is Target return on ad spend (ROAS)?

      Awareness-based bidding

      Revenue-focused bidding

      Conversion-focused bidding

      Consideration-focused bidding

      How do Smart Shopping campaigns work to maximize conversion value while simplifying campaign management across networks, leveraging machine learning?

      By automatically optimizing daily spend, based on trend data.

      By automatically optimizing bids, audiences, and products displayed.

      By automatically optimizing special offers for selected products.

      By automatically optimizing web-page optimization for searches.

      Angelo owns a bookstore and has been running a Google Shopping campaign for several months. He needs to monitor how different books are performing.

      How can Angelo get the information he needs?

      Angelo can add new product groups and arrange them to show how many clicks a specific book received.

      Angelo can see how many clicks a specific book received by filtering his products view.

      Angelo can use benchmarking data to isolate each book’s sales.

      Angelo can use impression-share data to find the number of clicks on each book’s ad.


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