Google Ads Video Advertising Certification Assessment Answers 2019 PDF
Google AdWords Video Certification Advertising is now Google Ads Video Advertising Certification .
Video Advertising Assessment contains 74 question, but there are 124 different questions in total.
PDF file is a searchable PDF file with all possible questions test and correct answers.
Score 100% in last review (see the image).
The language of the answers are in English. In Google Ads exams, you can choose the language before the exam and when you pass you can see the certification in your language.
For her latest TrueView in-stream ad, Jacquline’s primary goal is to get her brand noticed with the 18-25 year-old set. What could she incorporate in her video to help humanize her brand?
Collaborate with a YouTube creator
Your agency wants to run an ad campaign that reaches audiences that are hard to find on TV, impacts customers with engaging formats, and allows your team to measure and optimize their campaigns in near real time. Where can you advertise to accomplish all three of these objectives?
Your local newspaper
What are best practices for creating a TrueView in-stream ad?
Provide clear next steps so customers can take action
All of the listed answers are correct
Add a call-to-action (CTA) overlay
Deliver the most important message early in the video
A running shoe company wants to reach “avid marathon runners” instead of just “sports fans.” Which targeting method should this advertiser use?
Custom Affinity Audiences
What does digital media offer that TV advertising does not?
True or False: You can use contextual targeting with videos.
You want to plan YouTube media in terms of reach and frequency, talk in terms of GRPs and cost per points. What Google measurement solution will you use?
Google’s reach solutions
Google Consumer Surveys
True or False: Video ads may appear in videos marked “Private” on YouTube.
Mavi wants to do a collaboration with a YouTube star in which she includes her brand’s message in the creator’s video. What type of collaboration does this describe?
a – An integrated approach in which the brand collaborates with multiple creators to weave in the brand story
b – A one-off video in which the brand is highlighted
c – A creator video in which the brand’s message is integrated or shared via a “shout out”
d – A series of brand videos in which the creator is mentioned throughout
What’s the difference between cost-per-click (CPC) bidding and cost-per-view (CPV) bidding?
a – The advertiser pays for a click that brings someone to her website with CPC bidding, and pays when there’s an impression with CPV bidding
b – The advertiser pays for an impression with CPC bidding, and pays when someone watches at least 5 seconds of the ad with CPV bidding
c – The advertiser pays for a click on an ad with CPC bidding, and pays when someone engages with the content — for example by clicking clicking a call to action or watching the first 30 seconds of the ad — with CPV bidding
d – The advertiser pays for a click on her YouTube channel with CPC bidding, and pays for a conversion with CPV bidding
In his TrueView discovery ad, Amir wants to invite people to click to watch his YouTube video about a DIY home improvement project. What call to action language gives learners a reason to take action?
Learn how to build a table
TrueView video discovery ads can run on:
The Display Network only
The Search Network and the Display Network
YouTube and the Display Network
A TrueView in-stream ad view is counted when a viewer:
Clicks on the ad
watches the entire ad
watches the ad for 30 seconds
All of the above
Which of these remarketing lists can be used for a video campaign?
People who clicked the +1 button on the advertiser’s Google+ page
People who watched certain videos on the advertiser’s YouTube channel
People who skipped the advertiser’s TrueView in-stream ads
John launched a new line of men’s shoes on his fashion website, and he wants to build awareness about the launch. Which targeting option should he use?
How can you launch Google Preferred and/or Mastheads ads?
With Brand Lift
Through a Google representative
In Google Ads
Which of these can be created to run on the Display Network?
Homepage expandable Masthead ads
TrueView ads and Dynamic ads
What’s an example of a managed placement for a TrueView in-stream ad?
a – A specific YouTube video
b – A website on the Display Network
c – A YouTube channel
d – All of the listed answers are correct
If your client wants a specific reach for a specific price on YouTube, you should use:
TrueView video ads
A viewer can skip watching a TrueView in-stream ad after:
Your manager wants to know how Google can help your brand get in front of mobile users. What might you say?
TV is the way to go. On mobile alone, TV reaches more 18- to 49-year-olds than YouTube.
Google doesn’t have the mobile ad formats across search, display, and video to persuade our customers.
Mobile is a behavior and not a technology. The Google Network has massive reach and enables brands to easily tap into these behaviors in real time.
Google does not provide cross-device targeting at this time.
Yoko wants to re-engage prior customers who’ve visited her YouTube channel but haven’t downloaded the shopping app. What can she identify to make a video remarketing list?
a – Ad impressions, users who have downloaded the app
b – Ad impressions, users who have subscribed to her company’s video channel
c – Ad impressions, users who haven’t downloaded the app
d – Users who have subscribed to her company’s video channel, users who haven’t downloaded the app
On mobile alone, what platform reaches more 18- to 49-year-olds than any broadcast or cable TV network?
An advertiser wants to know if Shopping ads will appear on YouTube. What should you tell her?
a – Shopping ads can only show on pre-roll video ads on YouTube
b – Shopping ads can appear on Google Search partner websites like YouTube
c – Shopping Ads can only appear on Google.com
d – Shopping Ads can only appear on retail websites
How can an advertiser set up Google Ads conversion tracking for a TrueView in-stream ad campaign?
By creating a Google Ads conversion tracking code
You can’t measure conversions with the in-stream format
By using YouTube Analytics
By using Google Analytics
What’s needed for an advertiser to set up a video ad campaign?
a – A YouTube video
b – A conversion rate of at least 5% on the Search Network
c – A base Google Ads budget in addition to pay-per-click costs
d – A budget for creating professional video ads
The initial remarketing list size for video campaigns includes users from the past:
You can’t include visitors from past days
These people are redefining what it means to be a celebrity by being approachable, conversational, and authentic to millions of dedicated followers. They can activate millions of fans with a click of the “publish” button — and some are sharing the spotlight with brands.
Video campaigns can help advertisers optimize for:
views and engagements
________ targeting lets advertisers place ads on specific websites, YouTube videos, and YouTube Partner channels with TrueView ads.
TrueView video ads can be especially effective for driving what goals?
Consideration and action
Action and awareness
Awareness and consideration
You work for an advertiser or agency with an upfront deal. What is the best way to reserve Google Preferred inventory?
Through a third-party provider
An advertiser can use a remarketing tag to target people who’ve:
set up multiple YouTube accounts
subscribed to or unsubscribed from her YouTube channel
posted videos on YouTube that mention her products
searched on YouTube for videos about products like hers
Which targeting option allows you to re-engage with people who visited your site by serving them ads containing the products they viewed on their visit?
The best way to reserve an ad is to:
Create a standard video campaign
Create a reservation campaign in Google Ads
Enter specifications on the “Reservation” tab
Contact a Google sales representative
What can you use to connect with people based on their purchase intent?
Google’s in-market audiences
What is Google’s programmatic buying platform?
DoubleClick Bid Manager
True or False: Advertisers have to implement a code to use the remarketing feature on a video campaign.
The most effective way to control the number of times someone sees an ad is by:
Lowering bidding levels
Monitoring audience retention metrics with YouTube Analytics
Setting a frequency cap
Setting a lower cost-per-view (CPV) bid at the target group level
The standard companion banner size for TrueView in-stream ads on YouTube is:
a – 300x600
b – 300x250
c – 300x80
d – 300x60
Jared would like to use video remarketing to re-engage his current YouTube audience with a new product release. What’s the critical first step he needs to take within Google Ads to start a video remarketing campaign?
Select the viewer actions he wants to target for his list
Link his current Google Ads account to his existing YouTube channel
Add the remarketing list to his campaign
Set the membership duration to Open to ensure he captures all users for an open ended period of time, even new ones
TrueView video campaigns can include:
videos uploaded directly to YouTube
other video formats
You can see average video-view duration metrics in:
reports in Google Ads
the “Audience retention” tab in YouTube Analytics
the “Campaigns” tab in Google Ads
Which ad rotation option can’t be used for video campaigns?
Optimize for clicks
Optimize for views
Optimize for conversions
How are rich media ads different from other ad formats?
a – They are ads with animation or other types of motion
b – They are displayed on the Search Network
c – They are static image ads
d – They are a type of text ad
In looking at her performance data, Mia recognizes her video ads aren’t driving traffic to her website as well as she had hoped. In particular the clickthrough rates (CTR) are low. What could she do to increase the CTR over time?
Rotate two or three different video ads
Shorten the video ad’s duration
Fine tune her target audience
True or False: Advertisers can set bids per ad format
Video remarketing is a way to optimize:
cost-per-view (CPV) bidding strategies
True or False: More than one YouTube account can be linked to a Google Ads account.
What do earned actions measure?
a – Earned visits to the website and earned comments
b – Earned visits to the website, earned views, and earned comments
c – Earned conversions
d – Earned views, earned comments, and earned likes
Which should you consider when evaluating the performance of an advertiser’s TrueView campaign for brand awareness?
View rate and cost-per-click (CPC)
View rate, cost-per-view (CPV), and follow-on views
Clickthrough rate (CTR) and cost-per-click (CPC)
The targeting options that were used
What is a key difference between reservation buying and auction buying?
a – Reservation buying means pre-packaged lineups, while auction buying is for individual impressions.
b – Reservation buying includes hard-to-sell inventory, while auction buying does not.
c – Reservation buying is done manually, while auction buying is done through a Google representative.
d – Reservation buying is done programmatically, while auction buying is done manually.
Which is the best tip for optimizing a TrueView video for viewer engagement?
Increase each target group’s bid by 100%
Run both an in-stream and a video discovery version of the ad
Look at engagement rate for targeting and focus on the methods with the highest view through rate
Add exclusions to the campaign
Video campaign up and running, check! Nowhow’s it doing? Holly has just a few minutes to pull some data together on how her audience is responding to the ads. In particular, she wants to know how well her ads are resonating — whether viewers are interacting with the ads they see. What metric should she investigate in Google Ads Reporting?
Clickthrough rate (CTR)
What are the targeting options for Mastheads?
Visitors to the YouTube homepage in a targeted country
Topics and remarketing
Affinity and remarketing
Affinity, remarketing, and topics
_________ ads can be created and managed through Google Ads.
What is Masthead billing based on?
A flat daily fee
Impressions and clicks
When is someone added to an advertiser’s video remarketing list?
a – When she purchases something from the advertiser’s website
b – When she views the ad
c – When she views the ad for the second time
d – When she clicks the ad
In setting up her latest video campaign on YouTube, Susan is faced with the Video targeting tab and a myriad of audience settings. What strategy should she adopt to optimize her campaign’s view rates?
Start broad — adjust the settings to reach a wide audience, test, and then refine the settings based on the performance data.
Take it easy — to start, simply go with the default targeting settings while getting used to running an Google Ads video campaign.
Use what you know — adjust the settings to mimic those used for a prior successful video campaign.
Maximize for success — take advantage of each setting to narrow things down based on the insights you’ve uncovered on your ideal audience.
A tech-savvy musician, Josef wants to create his first video ad and he has budget to do so! Although he’s a bit concerned about the actual filmmaking part, he is excited to make this ad himself using YouTube’s Director app. Which app feature best supports his need?
a – The app is available at no cost to him or any businesses — big or small.
b – It helps connect him with local filmmakers for hire.
c – It offers 100+ ready-to-go video templates designed for a variety of businesses, including his.
d – It’s mobile-friendly, so he can easily create his video footage on the go.
Using a variety of Google tools, Jose was able to glean insight into jean preferences for the area of Chicago in which his new store is opening. However, he has plans to expand nationally! What Google tool could he use to get insight into trends and popularity of products across the U.S.?
a – Google Correlate
b – Google Trends
c – Google Surveys
d – Google Shopping Insights
Linking a YouTube channel to a Google Ads account lets you:
manage one channel from one Google account and let multiple people manage a channel
manage one channel from one Google account
use brand accounts to manage many YouTube channels at once or to manage multiple Google Accounts
manage multiple channels from one Google account
Where on YouTube can TrueView video discovery ads run?
a – Google TV, Google search results, and the Display Network
b – YouTube homepage, YouTube search results andwatch pages
c – YouTube watch pages and Masthead ads, and Google search results
d – YouTube videos and Google search results
A TrueView video discovery ad needs to be:
more than 30 seconds
about 2 minutes
There isn’t a time limit
less than 30 seconds
With a Masthead ad, an advertiser can reserve:
The YouTube homepage
YouTube search pages
What does linking a Google Ads account to a YouTube account let an advertiser do?
Add a frequency cap
Access more video reporting metrics
Create a remarketing list
Which can be done in YouTube Analytics?
a – Create remarketing lists
b – Check engagement reports
c – Check the count of TrueView earned actions
d – Check the conversion volume
Matias is thrilled about including video remarketing in his latest campaign strategy to bolster pre-holiday sales of his company’s new toy release. He is eager to re-engage with his prior customers who are exploring his YouTube content. What benefit of video remarketing meets his need?
a – It allows for reaching a very broad audience — a scope that includes YouTube, as well as Google’s Search and Display Network.
b – It’s cost-efficient by remarketing to customers based on past behaviors that may offer a higher return on investment.
c – It can be set up in Google Ads in a few steps.
d – It offers the opportunity to target specific customers and create personalized messaging to his audience that has shown interest for similar toys on his YouTube channel.
Which ad format gives viewers the choice of whether or not to watch your ad, and helps drive brand consideration?
Why is average view frequency important to measure?
a – It lets you continually track conversions
b – It shows how often the average person sees or interacts with the ad
c – It shows you how engaged people are with the ad
d – It tells you how many people are viewing the ad
True or False: IP address exclusion is not available for TrueView campaigns.
To run a TrueView video ad, the video must be uploaded to:
YouTube, with the privacy settings changed to “Private”
YouTube, with the privacy settings changed to “Public” or “Unlisted”
an advertiser’s website
any video hosting site
True or False: YouTube remarketing lists can be used with standard text and display ads.
A huge fan of both in-stream and discovery ads, what advice would you share with Andreas who would like to set up his video campaign in Google Ads?
Select the video links in the video component Properties panel to add a video to an ad group
Import videos for both in-stream and discovery ads using the import video group feature
Create one ad group for in-stream ads and one for video discovery ads
Create one ad group for both in-stream and video discovery ads
Which can’t be added to a TrueView video?
a – A companion banner
b – A call-to-action overlay
c – A ticker tape
d – A mobile app promo
Maria wants to make sure and share her video ads when her target audience is most likely to view them! When setting up her TrueView Standard video campaign in Google Ads, what setting allows her to adjust these parameters?
Mobile and Tablet options
Scheduling and Delivery
Sebastien wants to get a good read on how his users are interacting with his videos across different geographies of his target demographic. For example, it would be helpful to know what calls-to-action are driving higher clickthrough rates. In which report of YouTube Analytics would he be able to access this kind of data?
Audience retention report
Watch time report
Likes and dislikes report
If an advertiser adds affinity audiences and topics to the same targeting group, a TrueView ad will show:
only on targeted topics
only on targeted affinity audiences
on targeted topics and affinity audiences
only when targeted topics and affinity audiences match
TrueView in-stream ads and video discovery ads appear, respectively:
before videos and as clickable thumbnails
to the left and right of videos
at the top and bottom of videos
as clickable thumbnails and before videos
TrueView in-stream ads can appear on:
the Google Play Store
Google search results and YouTube watch pages
YouTube watch pages
People are added to an advertiser’s video remarketing list when they:
click a text ad in Google search results
sign in to YouTube
watch, comment on, like, or share the advertiser’s YouTube video
watch, comment on, like, or share a competitor’s YouTube video
_________ are optional, clickable thumbnail images that accompanies TrueView in-Streamad.
TrueView video discovery ads
Which targeting methods can be used with TrueView ads?
Affinity and in-market audiences
_______ is used to measure video campaigns.
a – Cost-per-acquisition (CPA) bidding
b – Cost-per-thousand-impressions (CPM) bidding
c – Cost-per-click (CPC) bidding
d – Cost-per-view (CPV) bidding
Call-to-action (CTA) overlays are compatible with:
TrueView video discovery ads only
any TrueView ad format
TrueView TrueView video discovery ads that are at least 30 seconds long
TrueView in-stream ads only
Video ads can run on:
Display Network only
YouTube and apps across the Search Network
YouTube and on video partner sites and on apps across the Display Network
Video advertising on YouTube lets you:
a – pay a single monthly fee
b – use free video analytics
c – use pay-per-report analytics and pay for click-throughs only
d – use pay-per-report analytics and pay a single monthly fee
If someone clicks a TrueView video discovery ad thumbnail, where do they land?
a – The advertiser’s YouTube Masthead
b – The ad’s destination URL
c – The advertiser’s website
d – The video on the YouTube watch page or advertiser’s channel
With YouTube Analytics, you can track metrics on:
TrueView ad skip rates
YouTube session length
cost per channel visit
What’s the view rate of a Google Ads campaign that shows 10,000 impressions, 900 views, and 300 clicks?
True or False: To get full access to YouTube Analytics, you need to link your Google Ads and YouTube accounts.
Cards are a great way to increase engagement with your video ad or brand. Where do you create cards?
How can an advertiser calculate the view rate of a video campaign?
a – By dividing the number of clicks by the number of views
b – By looking at the percentage of viewers who watched the video until the last quartile
c – By dividing the number of views by the number of impressions
d – By dividing the number of impressions by the number of clicks
What does average view frequency measure?
a – All of the listed answers are incorrect
b – The average number of times people have viewed the ad
c – The average view rate for the ad
d – The average number of channel views
What benefit of advertising with TrueView best serves a new video advertiser hoping to share his niche brand story with just the right audience?
a – You can set up a video campaign in just a few minutes.
b – You can reach a targeted audience on YouTube and with partners across the Google Display Network.
c – You can measure your success using the powerful video performance tools Google Ads Video Analytics and YouTube Analytics.
d – You can tell a personal brand story.
Which devices can an advertiser target with a mobile video Masthead?
Both mobile and tablet
If your client wants to pay only when someone views an ad, you should use:
Viewable cost-per-thousand-impressions (vCPM) bidding
YouTube homepage ads
Which of these formats can be booked cross-screen (mobile and desktop)?
Rich Media Layouts Mastheads
Rich Media Custom Mastheads
Video Media Layout Mastheads
Where would a call-to-action (CTA) overlay show?
On videos on your channel
On embedded videos
On TrueView video discovery ads
An advertiser is charged for viewing a TrueView video discovery ad when someone:
clicks and views the first frame of the ad
shares the ad
watches a TrueView in-stream ad after watching a TrueView video discovery ad
Tom has his sights set on this TrueView in-stream ad launching his new food truck company app. What creative element encourages his customers to interact with the ad and actually take action?
His company logo
A direct call-to-action (CTA)
His company’s brand name
If the primary goal for your video campaign is building awareness, what are the KPIs you’d look at?
Clicks, calls, and sign-ups
Sales and purchase intent lift
Views, impressions, unique users, awareness lift, and ad recall lift
View-through rate, watch time, favorability lift, consideration lift, and brand interest lift
If the primary goal for your video campaign is influencing consideration, what are the KPIs you’d look at?
What’s the first step when determining the right video solution for your campaign?
Find the KPIs that measure your goal
Choose the video solution that drives that goal
Optimize your campaign
Determine your campaign goals
A click on a companion banner:
can direct to an external URL
can direct to a YouTube channel
counts as a view even if the person hasn’t watched 30 seconds of the ad
TrueView video discovery ads run on:
The YouTube Network
YouTube videos and YouTube search pages
The Display Network
Video ads can appear on:
Specific YouTube channels
Websites on the Display Network
Specific YouTube videos
What’s the maximum length a TrueView video ad can be?
1 minute, 30 seconds
Which can an advertiser include in a TrueView video ad to increase interactivity?
An animated GIF
A scrolling banner
A blinking border
True or False: With TrueView in-stream video ads, the advertiser pays when someone hovers their cursor over the ad for 5 seconds.
In which TrueView format(s) can an advertiser use a companion banner?
In-stream and video discovery
All of the listed answers are incorrect
An advertiser wants to know the minimum amount of money that she must spend on a Google Ads campaign. What should you tell her?
There is no minimum
What are the three components in the YouTube ecosystem?
Fans, publishers, and producers
Fans, creators, and advertisers
Creators, agencies, and publishers
Brands, publishers, and advertisers
Google helps marketers connect with people using what three kinds of data?
Demographic, purchase intent, and declared
Declared, social, and offline
Passion, purchase intent, and personalization
Declared, matched, and demographic
A client who wants to advertise before, during, or after popular videos on the Display Network should:
add the keyword “video” to relevant campaigns
create a video ad campaign
add a call-to-action (CTA) overlay to video ads
bundle display ads for each target audience
Which is a best practice for a successful TrueView in-stream ad?
Use at least 3 types of targeting to find out which performs best
Include a strong call-to-action so the viewer knows what to do
What is the Google Network?
The term that embodies all of the places where your ad can appear.
The collective term for Google’s professional support staff that can answer your Google Ads questions 24/7.
A network of hardware devices, including chromebooks and android phones where your ad can appear.
A network of partner websites that will show your ad.
What tool measures brand metrics along the marketing funnel like brand consideration or purchase intent?
Google Brand Lift
Video Performance Data
Google Ads Reporting
Before finalizing the target audience for his next campaign, Sacha would like to find out more about what his potential audience, especially what they think about his product. What Google tool could he use to gain this insight quickly?
a – Google Trends
b – Google Correlate
c – Google Shopping Insights
d – Google Surveys
An advertiser can:
remarket video ads from the Search Network on the Display Network
target viewers who are watching competitors’ ads on YouTube
combine an Google Ads remarketing list with a Masthead ad unit
optimize remarketing by raising bids on topics or channels that generate the greatest ad response
What percentage of video views on YouTube come from mobile devices?
More than 75%
More than 60%
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