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      Google Ads Video Advertising Certification Assessment Answers 2019 PDF

      Google Ads Video Advertising Certification Assessment Answers 2019 PDF

      https://www.certificationanswers.com/en/category/google-video-advertising/


      Google AdWords Video Certification Advertising is now Google Ads Video Advertising Certification .

      Video Advertising Assessment contains 74 question, but there are 124 different questions in total.

      PDF file is a searchable PDF file with all possible questions test and correct answers. 


      Score 100% in last review (see the image).


      The language of the answers are in English. In Google Ads exams, you can choose the language before the exam and when you pass you can see the certification in your language.


      Some questions:

      For her latest TrueView in-stream ad, Jacquline’s primary goal is to get her brand noticed with the 18-25 year-old set. What could she incorporate in her video to help humanize her brand?

      Add music

      Use humor

      Feature animation

      Collaborate with a YouTube creator

      Your agency wants to run an ad campaign that reaches audiences that are hard to find on TV, impacts customers with engaging formats, and allows your team to measure and optimize their campaigns in near real time. Where can you advertise to accomplish all three of these objectives?

      Your local newspaper

      Radio

      TV

      YouTube

      What are best practices for creating a TrueView in-stream ad?

      Provide clear next steps so customers can take action

      All of the listed answers are correct

      Add a call-to-action (CTA) overlay

      Deliver the most important message early in the video

      A running shoe company wants to reach “avid marathon runners” instead of just “sports fans.” Which targeting method should this advertiser use?

      Affinity Audiences

      Demographic targeting

      Custom Affinity Audiences

      Managed Placements

      What does digital media offer that TV advertising does not?

      Real-time optimization

      Upfront deals

      Reach

      True or False: You can use contextual targeting with videos.

      True

      False

      You want to plan YouTube media in terms of reach and frequency, talk in terms of GRPs and cost per points. What Google measurement solution will you use?

      Google’s reach solutions

      Sales Lift

      Google Consumer Surveys

      Brand Lift

      True or False: Video ads may appear in videos marked “Private” on YouTube.

      Mavi wants to do a collaboration with a YouTube star in which she includes her brand’s message in the creator’s video. What type of collaboration does this describe?

      a – An integrated approach in which the brand collaborates with multiple creators to weave in the brand story

      b – A one-off video in which the brand is highlighted

      c – A creator video in which the brand’s message is integrated or shared via a “shout out”

      d – A series of brand videos in which the creator is mentioned throughout

      What’s the difference between cost-per-click (CPC) bidding and cost-per-view (CPV) bidding?

      a – The advertiser pays for a click that brings someone to her website with CPC bidding, and pays when there’s an impression with CPV bidding

      b – The advertiser pays for an impression with CPC bidding, and pays when someone watches at least 5 seconds of the ad with CPV bidding

      c – The advertiser pays for a click on an ad with CPC bidding, and pays when someone engages with the content — for example by clicking clicking a call to action or watching the first 30 seconds of the ad — with CPV bidding

      d – The advertiser pays for a click on her YouTube channel with CPC bidding, and pays for a conversion with CPV bidding

      In his TrueView discovery ad, Amir wants to invite people to click to watch his YouTube video about a DIY home improvement project. What call to action language gives learners a reason to take action?

      Click here

      Download this

      Learn how to build a table

      Start now

      TrueView video discovery ads can run on:

      The Display Network only

      YouTube only

      The Search Network and the Display Network

      YouTube and the Display Network

      A TrueView in-stream ad view is counted when a viewer:

      Clicks on the ad

      watches the entire ad

      watches the ad for 30 seconds

      All of the above

      Which of these remarketing lists can be used for a video campaign?

      People who clicked the +1 button on the advertiser’s Google+ page

      People who watched certain videos on the advertiser’s YouTube channel

      People who skipped the advertiser’s TrueView in-stream ads

      John launched a new line of men’s shoes on his fashion website, and he wants to build awareness about the launch. Which targeting option should he use?

      Gmail ads

      In-market audiences

      Similar audiences

      How can you launch Google Preferred and/or Mastheads ads?

      With Brand Lift

      Through a Google representative

      In Google Ads

      In YouTube

      Which of these can be created to run on the Display Network?

      Dynamic ads

      Homepage expandable Masthead ads

      Lightbox ads

      TrueView ads and Dynamic ads

      What’s an example of a managed placement for a TrueView in-stream ad?

      a – A specific YouTube video

      b – A website on the Display Network

      c – A YouTube channel

      d – All of the listed answers are correct

      If your client wants a specific reach for a specific price on YouTube, you should use:

      reservation buying

      placement targeting

      TrueView video ads

      A viewer can skip watching a TrueView in-stream ad after:

      10 seconds

      5 seconds

      7 seconds

      2 seconds

      Your manager wants to know how Google can help your brand get in front of mobile users. What might you say?

      TV is the way to go. On mobile alone, TV reaches more 18- to 49-year-olds than YouTube.

      Google doesn’t have the mobile ad formats across search, display, and video to persuade our customers.

      Mobile is a behavior and not a technology. The Google Network has massive reach and enables brands to easily tap into these behaviors in real time.

      Google does not provide cross-device targeting at this time.

      Yoko wants to re-engage prior customers who’ve visited her YouTube channel but haven’t downloaded the shopping app. What can she identify to make a video remarketing list?

      a – Ad impressions, users who have downloaded the app

      b – Ad impressions, users who have subscribed to her company’s video channel

      c – Ad impressions, users who haven’t downloaded the app

      d – Users who have subscribed to her company’s video channel, users who haven’t downloaded the app

      On mobile alone, what platform reaches more 18- to 49-year-olds than any broadcast or cable TV network?

      Gmail

      Google Maps

      Google+

      An advertiser wants to know if Shopping ads will appear on YouTube. What should you tell her?

      a – Shopping ads can only show on pre-roll video ads on YouTube

      b – Shopping ads can appear on Google Search partner websites like YouTube

      c – Shopping Ads can only appear on Google.com

      d – Shopping Ads can only appear on retail websites

      How can an advertiser set up Google Ads conversion tracking for a TrueView in-stream ad campaign?

      By creating a Google Ads conversion tracking code

      You can’t measure conversions with the in-stream format

      By using YouTube Analytics

      By using Google Analytics

      What’s needed for an advertiser to set up a video ad campaign?

      a – A YouTube video

      b – A conversion rate of at least 5% on the Search Network

      c – A base Google Ads budget in addition to pay-per-click costs

      d – A budget for creating professional video ads

      The initial remarketing list size for video campaigns includes users from the past:

      15 days

      You can’t include visitors from past days

      30 days

      540 days

      These people are redefining what it means to be a celebrity by being approachable, conversational, and authentic to millions of dedicated followers. They can activate millions of fans with a click of the “publish” button — and some are sharing the spotlight with brands.

      Brands

      Networks

      Fans

      Creators

      Video campaigns can help advertisers optimize for:

      views and engagements

      conversions

      clicks

      impressions

      ________ targeting lets advertisers place ads on specific websites, YouTube videos, and YouTube Partner channels with TrueView ads.

      Interest

      Contextual

      Placement

      Topic

      TrueView video ads can be especially effective for driving what goals?

      Consideration and action

      Only awareness

      Action and awareness

      Awareness and consideration

      You work for an advertiser or agency with an upfront deal. What is the best way to reserve Google Preferred inventory?

      Through a third-party provider

      Google Ads

      An advertiser can use a remarketing tag to target people who’ve:

      set up multiple YouTube accounts

      subscribed to or unsubscribed from her YouTube channel

      posted videos on YouTube that mention her products

      searched on YouTube for videos about products like hers

      Which targeting option allows you to re-engage with people who visited your site by serving them ads containing the products they viewed on their visit?

      Display remarketing

      Topic targeting

      Dynamic remarketing

      Similar audiences

      The best way to reserve an ad is to:

      Create a standard video campaign

      Create a reservation campaign in Google Ads

      Enter specifications on the “Reservation” tab

      Contact a Google sales representative

      What can you use to connect with people based on their purchase intent?

      Google’s in-market audiences

      Customer Match

      What is Google’s programmatic buying platform?

      Google Analytics

      DoubleClick Bid Manager

      True or False: Advertisers have to implement a code to use the remarketing feature on a video campaign.

      The most effective way to control the number of times someone sees an ad is by:

      Lowering bidding levels

      Monitoring audience retention metrics with YouTube Analytics

      Setting a frequency cap

      Setting a lower cost-per-view (CPV) bid at the target group level

      The standard companion banner size for TrueView in-stream ads on YouTube is:

      a – 300x600

      b – 300x250

      c – 300x80

      d – 300x60

      Jared would like to use video remarketing to re-engage his current YouTube audience with a new product release. What’s the critical first step he needs to take within Google Ads to start a video remarketing campaign?

      Select the viewer actions he wants to target for his list

      Link his current Google Ads account to his existing YouTube channel

      Add the remarketing list to his campaign

      Set the membership duration to Open to ensure he captures all users for an open ended period of time, even new ones

      TrueView video campaigns can include:

      images

      videos uploaded directly to YouTube

      other video formats

      text

      You can see average video-view duration metrics in:

      reports in Google Ads

      the “Audience retention” tab in YouTube Analytics

      the “Campaigns” tab in Google Ads

      Which ad rotation option can’t be used for video campaigns?

      Optimize for clicks

      Rotate evenly

      Optimize for views

      Optimize for conversions

      How are rich media ads different from other ad formats?

      a – They are ads with animation or other types of motion

      b – They are displayed on the Search Network

      c – They are static image ads

      d – They are a type of text ad

      In looking at her performance data, Mia recognizes her video ads aren’t driving traffic to her website as well as she had hoped. In particular the clickthrough rates (CTR) are low. What could she do to increase the CTR over time?

      Rotate two or three different video ads

      Shorten the video ad’s duration

      Fine tune her target audience

      True or False: Advertisers can set bids per ad format

      Video remarketing is a way to optimize:

      video campaigns

      cost-per-view (CPV) bidding strategies

      bidding strategies

      True or False: More than one YouTube account can be linked to a Google Ads account.

      What do earned actions measure?

      a – Earned visits to the website and earned comments

      b – Earned visits to the website, earned views, and earned comments

      c – Earned conversions

      d – Earned views, earned comments, and earned likes

      Which should you consider when evaluating the performance of an advertiser’s TrueView campaign for brand awareness?

      View rate and cost-per-click (CPC)

      View rate, cost-per-view (CPV), and follow-on views

      Clickthrough rate (CTR) and cost-per-click (CPC)

      The targeting options that were used

      What is a key difference between reservation buying and auction buying?

      a – Reservation buying means pre-packaged lineups, while auction buying is for individual impressions.

      b – Reservation buying includes hard-to-sell inventory, while auction buying does not.

      c – Reservation buying is done manually, while auction buying is done through a Google representative.

      d – Reservation buying is done programmatically, while auction buying is done manually.

      Which is the best tip for optimizing a TrueView video for viewer engagement?

      Increase each target group’s bid by 100%

      Run both an in-stream and a video discovery version of the ad

      Look at engagement rate for targeting and focus on the methods with the highest view through rate

      Add exclusions to the campaign

      Video campaign up and running, check! Nowhow’s it doing? Holly has just a few minutes to pull some data together on how her audience is responding to the ads. In particular, she wants to know how well her ads are resonating — whether viewers are interacting with the ads they see. What metric should she investigate in Google Ads Reporting?

      Clickthrough rate (CTR)

      View rate

      Viewthrough rate

      Cost-per-view (CPV)

      What are the targeting options for Mastheads?

      Visitors to the YouTube homepage in a targeted country

      Topics and remarketing

      Affinity and remarketing

      Affinity, remarketing, and topics

      _________ ads can be created and managed through Google Ads.

      Reserve-bought

      Masthead

      TrueView

      What is Masthead billing based on?

      A flat daily fee

      Impressions and clicks

      When is someone added to an advertiser’s video remarketing list?

      a – When she purchases something from the advertiser’s website

      b – When she views the ad

      c – When she views the ad for the second time

      d – When she clicks the ad

      In setting up her latest video campaign on YouTube, Susan is faced with the Video targeting tab and a myriad of audience settings. What strategy should she adopt to optimize her campaign’s view rates?

      Start broad — adjust the settings to reach a wide audience, test, and then refine the settings based on the performance data.

      Take it easy — to start, simply go with the default targeting settings while getting used to running an Google Ads video campaign.

      Use what you know — adjust the settings to mimic those used for a prior successful video campaign.

      Maximize for success — take advantage of each setting to narrow things down based on the insights you’ve uncovered on your ideal audience.

      A tech-savvy musician, Josef wants to create his first video ad and he has budget to do so! Although he’s a bit concerned about the actual filmmaking part, he is excited to make this ad himself using YouTube’s Director app. Which app feature best supports his need?

      a – The app is available at no cost to him or any businesses — big or small.

      b – It helps connect him with local filmmakers for hire.

      c – It offers 100+ ready-to-go video templates designed for a variety of businesses, including his.

      d – It’s mobile-friendly, so he can easily create his video footage on the go.

      Using a variety of Google tools, Jose was able to glean insight into jean preferences for the area of Chicago in which his new store is opening. However, he has plans to expand nationally! What Google tool could he use to get insight into trends and popularity of products across the U.S.?

      a – Google Correlate

      b – Google Trends

      c – Google Surveys

      d – Google Shopping Insights

      Linking a YouTube channel to a Google Ads account lets you:

      manage one channel from one Google account and let multiple people manage a channel

      manage one channel from one Google account

      use brand accounts to manage many YouTube channels at once or to manage multiple Google Accounts

      manage multiple channels from one Google account

      Where on YouTube can TrueView video discovery ads run?

      a – Google TV, Google search results, and the Display Network

      b – YouTube homepage, YouTube search results andwatch pages

      c – YouTube watch pages and Masthead ads, and Google search results

      d – YouTube videos and Google search results

      A TrueView video discovery ad needs to be:

      more than 30 seconds

      about 2 minutes

      There isn’t a time limit

      less than 30 seconds

      With a Masthead ad, an advertiser can reserve:

      The YouTube homepage

      Specific videos

      Specific channels

      YouTube search pages

      What does linking a Google Ads account to a YouTube account let an advertiser do?

      Add a frequency cap

      Access more video reporting metrics

      Create a remarketing list

      Which can be done in YouTube Analytics?

      a – Create remarketing lists

      b – Check engagement reports

      c – Check the count of TrueView earned actions

      d – Check the conversion volume

      Matias is thrilled about including video remarketing in his latest campaign strategy to bolster pre-holiday sales of his company’s new toy release. He is eager to re-engage with his prior customers who are exploring his YouTube content. What benefit of video remarketing meets his need?

      a – It allows for reaching a very broad audience — a scope that includes YouTube, as well as Google’s Search and Display Network.

      b – It’s cost-efficient by remarketing to customers based on past behaviors that may offer a higher return on investment.

      c – It can be set up in Google Ads in a few steps.

      d – It offers the opportunity to target specific customers and create personalized messaging to his audience that has shown interest for similar toys on his YouTube channel.

      Which ad format gives viewers the choice of whether or not to watch your ad, and helps drive brand consideration?

      Mastheads

      Bumper ads

      TrueView ads

      Google Preferred

      Why is average view frequency important to measure?

      a – It lets you continually track conversions

      b – It shows how often the average person sees or interacts with the ad

      c – It shows you how engaged people are with the ad

      d – It tells you how many people are viewing the ad

      True or False: IP address exclusion is not available for TrueView campaigns.

      To run a TrueView video ad, the video must be uploaded to:

      YouTube, with the privacy settings changed to “Private”

      YouTube, with the privacy settings changed to “Public” or “Unlisted”

      an advertiser’s website

      any video hosting site

      True or False: YouTube remarketing lists can be used with standard text and display ads.

      A huge fan of both in-stream and discovery ads, what advice would you share with Andreas who would like to set up his video campaign in Google Ads?

      Select the video links in the video component Properties panel to add a video to an ad group

      Import videos for both in-stream and discovery ads using the import video group feature

      Create one ad group for in-stream ads and one for video discovery ads

      Create one ad group for both in-stream and video discovery ads

      Which can’t be added to a TrueView video?

      a – A companion banner

      b – A call-to-action overlay

      c – A ticker tape

      d – A mobile app promo

      Maria wants to make sure and share her video ads when her target audience is most likely to view them! When setting up her TrueView Standard video campaign in Google Ads, what setting allows her to adjust these parameters?

      Bidding

      Budget

      Mobile and Tablet options

      Scheduling and Delivery

      Sebastien wants to get a good read on how his users are interacting with his videos across different geographies of his target demographic. For example, it would be helpful to know what calls-to-action are driving higher clickthrough rates. In which report of YouTube Analytics would he be able to access this kind of data?

      Audience retention report

      Watch time report

      Engagement report

      Likes and dislikes report

      If an advertiser adds affinity audiences and topics to the same targeting group, a TrueView ad will show:

      only on targeted topics

      only on targeted affinity audiences

      on targeted topics and affinity audiences

      only when targeted topics and affinity audiences match

      TrueView in-stream ads and video discovery ads appear, respectively:

      before videos and as clickable thumbnails

      to the left and right of videos

      at the top and bottom of videos

      as clickable thumbnails and before videos

      TrueView in-stream ads can appear on:

      the Google Play Store

      Google search results and YouTube watch pages

      YouTube Mastheads

      YouTube watch pages

      People are added to an advertiser’s video remarketing list when they:

      click a text ad in Google search results

      sign in to YouTube

      watch, comment on, like, or share the advertiser’s YouTube video

      watch, comment on, like, or share a competitor’s YouTube video

      _________ are optional, clickable thumbnail images that accompanies TrueView in-Streamad.

      TrueView video discovery ads

      Companion banners

      Companion Mastheads

      Which targeting methods can be used with TrueView ads?

      Affinity and in-market audiences

      Topics

      Remarketing

      _______ is used to measure video campaigns.

      a – Cost-per-acquisition (CPA) bidding

      b – Cost-per-thousand-impressions (CPM) bidding

      c – Cost-per-click (CPC) bidding

      d – Cost-per-view (CPV) bidding

      Call-to-action (CTA) overlays are compatible with:

      TrueView video discovery ads only

      any TrueView ad format

      TrueView TrueView video discovery ads that are at least 30 seconds long

      TrueView in-stream ads only

      Video ads can run on:

      Display Network only

      YouTube and apps across the Search Network

      YouTube and on video partner sites and on apps across the Display Network

      Video advertising on YouTube lets you:

      a – pay a single monthly fee

      b – use free video analytics

      c – use pay-per-report analytics and pay for click-throughs only

      d – use pay-per-report analytics and pay a single monthly fee

      If someone clicks a TrueView video discovery ad thumbnail, where do they land?

      a – The advertiser’s YouTube Masthead

      b – The ad’s destination URL

      c – The advertiser’s website

      d – The video on the YouTube watch page or advertiser’s channel

      With YouTube Analytics, you can track metrics on:

      TrueView ad skip rates

      playback locations

      YouTube session length

      cost per channel visit

      What’s the view rate of a Google Ads campaign that shows 10,000 impressions, 900 views, and 300 clicks?

      0.09

      0.11

      0.2

      0.02

      True or False: To get full access to YouTube Analytics, you need to link your Google Ads and YouTube accounts.

      Cards are a great way to increase engagement with your video ad or brand. Where do you create cards?

      How can an advertiser calculate the view rate of a video campaign?

      a – By dividing the number of clicks by the number of views

      b – By looking at the percentage of viewers who watched the video until the last quartile

      c – By dividing the number of views by the number of impressions

      d – By dividing the number of impressions by the number of clicks

      What does average view frequency measure?

      a – All of the listed answers are incorrect

      b – The average number of times people have viewed the ad

      c – The average view rate for the ad

      d – The average number of channel views

      What benefit of advertising with TrueView best serves a new video advertiser hoping to share his niche brand story with just the right audience?

      a – You can set up a video campaign in just a few minutes.

      b – You can reach a targeted audience on YouTube and with partners across the Google Display Network.

      c – You can measure your success using the powerful video performance tools Google Ads Video Analytics and YouTube Analytics.

      d – You can tell a personal brand story.

      Which devices can an advertiser target with a mobile video Masthead?

      Mobile only

      Android only

      Tablet only

      Both mobile and tablet

      If your client wants to pay only when someone views an ad, you should use:

      Viewable cost-per-thousand-impressions (vCPM) bidding

      YouTube homepage ads

      Text ads

      Which of these formats can be booked cross-screen (mobile and desktop)?

      Rich Media Layouts Mastheads

      Rich Media Custom Mastheads

      Video Mastheads

      Video Media Layout Mastheads

      Where would a call-to-action (CTA) overlay show?

      On videos on your channel

      On embedded videos

      On TrueView video discovery ads

      An advertiser is charged for viewing a TrueView video discovery ad when someone:

      clicks and views the first frame of the ad

      shares the ad

      watches a TrueView in-stream ad after watching a TrueView video discovery ad

      Tom has his sights set on this TrueView in-stream ad launching his new food truck company app. What creative element encourages his customers to interact with the ad and actually take action?

      Background music

      His company logo

      A direct call-to-action (CTA)

      His company’s brand name

      If the primary goal for your video campaign is building awareness, what are the KPIs you’d look at?

      Clicks, calls, and sign-ups

      Sales and purchase intent lift

      Views, impressions, unique users, awareness lift, and ad recall lift

      View-through rate, watch time, favorability lift, consideration lift, and brand interest lift

      If the primary goal for your video campaign is influencing consideration, what are the KPIs you’d look at?

      What’s the first step when determining the right video solution for your campaign?

      Find the KPIs that measure your goal

      Choose the video solution that drives that goal

      Optimize your campaign

      Determine your campaign goals

      A click on a companion banner:

      can direct to an external URL

      can direct to a YouTube channel

      counts as a view even if the person hasn’t watched 30 seconds of the ad

      TrueView video discovery ads run on:

      The YouTube Network

      YouTube videos and YouTube search pages

      The Display Network

      Video ads can appear on:

      Specific YouTube channels

      Websites on the Display Network

      Specific YouTube videos

      What’s the maximum length a TrueView video ad can be?

      30 seconds

      7 minutes

      1 minute, 30 seconds

      Which can an advertiser include in a TrueView video ad to increase interactivity?

      A card

      An animated GIF

      A scrolling banner

      A blinking border

      True or False: With TrueView in-stream video ads, the advertiser pays when someone hovers their cursor over the ad for 5 seconds.

      In which TrueView format(s) can an advertiser use a companion banner?

      In-stream and video discovery

      All of the listed answers are incorrect

      Video discovery

      In-stream

      An advertiser wants to know the minimum amount of money that she must spend on a Google Ads campaign. What should you tell her?

      There is no minimum

      $100.00

      $2

      $5

      What are the three components in the YouTube ecosystem?

      Fans, publishers, and producers

      Fans, creators, and advertisers

      Creators, agencies, and publishers

      Brands, publishers, and advertisers

      Google helps marketers connect with people using what three kinds of data?

      Demographic, purchase intent, and declared

      Declared, social, and offline

      Passion, purchase intent, and personalization

      Declared, matched, and demographic

      A client who wants to advertise before, during, or after popular videos on the Display Network should:

      add the keyword “video” to relevant campaigns

      create a video ad campaign

      add a call-to-action (CTA) overlay to video ads

      bundle display ads for each target audience

      Which is a best practice for a successful TrueView in-stream ad?

      Use at least 3 types of targeting to find out which performs best

      Include a strong call-to-action so the viewer knows what to do

      What is the Google Network?

      The term that embodies all of the places where your ad can appear.

      The collective term for Google’s professional support staff that can answer your Google Ads questions 24/7.

      A network of hardware devices, including chromebooks and android phones where your ad can appear.

      A network of partner websites that will show your ad.

      What tool measures brand metrics along the marketing funnel like brand consideration or purchase intent?

      Google Brand Lift

      Video Performance Data

      Google Ads Reporting

      YouTube Analytics

      Before finalizing the target audience for his next campaign, Sacha would like to find out more about what his potential audience, especially what they think about his product. What Google tool could he use to gain this insight quickly?

      a – Google Trends

      b – Google Correlate

      c – Google Shopping Insights

      d – Google Surveys

      An advertiser can:

      remarket video ads from the Search Network on the Display Network

      target viewers who are watching competitors’ ads on YouTube

      combine an Google Ads remarketing list with a Masthead ad unit

      optimize remarketing by raising bids on topics or channels that generate the greatest ad response

      What percentage of video views on YouTube come from mobile devices?

      Almost 25%

      More than 75%

      More than 60%

      Almost 15%


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