A growth hacker is a person who understands that there is only one job requirement for him - to achieve growth. There are no other rules. This person operates at the intersection of technology and marketing. His expertise is in understanding the customer. Like a marketeer, he focuses on growth and crunches data that allows him to make efficient decisions. Like a hacker, he tweaks systems & processes, products & features, his own knowledge & the world’s rules - in the end what he has to hack out is a growth chart that lives in the real world and not on a five-year forecast presentation.
This book will lead you through dozens of strategies employed by real world companies so that you too can achieve the growth hacker mindset for your startup.