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      TVOTSF2019 - Google and the Future of Local TV News

      Columbia Journalism Review published a paper coining the phrase "news deserts" for those areas where local newspapers have closed across the country and left no newspaper covering local issues. What this study doesn't address are all of the local TV and radio news outlets that are serving these local communities. In fact, local broadcast TV is the most trusted news source in every local market (by far)--it's also the news source with which users most engage. The Google News Initiative is a $300 million investment to help journalism thrive in the digital age.

      In this fireside chat, Colin Dixon, Principal Analyst at nScreenMedia, and Rebekah Dopp, Principal, News and Local Media-Global Partnerships at Google, will discuss the Google News Initiative and why it's so important for our democracy to partner with local broadcasters to elevate quality information (which includes combating misinformation), evolve business models to support quality journalism (beyond ads to subscriptions), and empower news organizations to use new technology, like AI, to meet their needs. 


      http://thetvoftomorrowshow.com

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      • Size 23 MB
      • Duration 25 minutes

      Purchasing TVOTSF2019 - Google and the Future of Local TV News...

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