The Human Centered Brand: A Practical Guide to Being Yourself in Business

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The Human Centered Brand by Nela Dunato is a comprehensive branding book for service based businesses and creatives that helps you grow meaningful relationships with your clients and your audience.

Become your own brand strategist and learn how to make better branding decisions, so you never have to rely on “gurus” to tell you what to do.

Whether you’re a writer, lawyer, illustrator, designer, developer, dentist, psychotherapist, coach, marketing consultant, hair stylist, jewelry designer, painter, creative agency owner, musician, bookkeeper… the methods described in this book will help you express yourself naturally in your business and grow authentic relationships with your clients.

Most information on branding is focused on corporations, startups, and personal brands. This book is different—it covers practical information on growing a brand that’s focused on the people in your business, and the relationships you form with your clients. It bridges the void between personal branding and corporate branding for business owners who feel that neither of those is suited for them.

This book contains ✅ theory, ✅ examples, ✅ practical exercises, and ✅ stories to make learning easy and engaging. The bonus workbook turns it into a self-guided class that helps you implement the information you’ve learned immediately.

“Nela Dunato has given us a valuable gift in this book. She unpacks why traditional approaches to branding feel too creepy to many creative and social impact oriented business owners. Then, she takes the reader step by step through a process that will help you land on a brand for your business that is resonate and effective with your ideal clients. The part I appreciated most about The Human Centered Brand is how granular Nela is in her suggestions – this book goes way beyond theory to practical strategies that I feel deeply aligned with and use similar practices with my own marketing clients.”
Paul Zelizer, Founder of Awarepreneurs & Business Coach for Conscious Entrepreneurs

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Learn more & download the free chapter at humancenteredbrand.com

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The Human Centered Brand: A Practical Guide to Being Yourself in Business

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