How do you get people to connect to your brand?
By making it human.
This book really dives deep into the personality of all the archetypes.
It answers questions like recognising your customer's archetype and what it means for your brand to be a specific archetype.
It gives examples of brands and characters that fit each archetype along with design and messaging guidelines.
Besides the 55 page in-depth explanation of the archetypes, you also get a high resolution moodboard for each archetype, perfect for printing and bringing in to client meetings.
Once you've picked the archetype that best fits your brand, It will guide you through how to decide your archetypal mix and develop your brand voice.
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