What's included in the Competitive Keyword Research [Video Course]:
☑️ 10 Video Lessons
☑️ Keyword Tracking and Content Planning Workbook (Google Sheets doc)
☑️ Instructional Video for Effectively using the Keyword/Content Planner
⚡️ Bonus ⚡️
In portions of this course, I use a paid tool (SEMRush) to perform keyword research and competitive analysis. If you choose to sign up for SEMRush with my link below, I am offering a free 60-minute consultation to help get you started, set-up, and using the various tools and features SEMRush has to offer.
All you have to do is click this link:
[Full Disclosure: I am an affiliate for SEMRush which means I will receive a small commission if you choose to purchase through my link. This commission comes at no additional cost to you. Although you don't need to use my link to sign up, your support is always appreciated!]
Keyword research is one of the most important aspects of any content creator who's looking to gain visibility online. This goes for bloggers, video creators, podcasters, you name it.
⛔️ The problem is that keyword research is an often overlooked step of the process. That, or creators simply don't know how to perform keyword research effectively.
✅ The solution comes in the form of the Competitive Keyword Research [Video Course].
Throughout this course, you'll learn how to effectively find the right keywords to target in your content and increase the free organic traffic coming to your website.
Here are the main topics we'll be covering in Competitive Keyword Research:
📋 Types of Keywords: Learn the difference between the 3 types of keywords you can target in your content. Better understand why you want to use specific keywords and become away of your audience's Search Intent.
⌨️ Performing Keyword Research: The videos in this course will walk you through the steps you need to take to improve your chances of increasing traffic by finding the right keywords to target.
⚔️Competitor Analysis: One of the most effective (and my favorite!) way to find keywords for my content is by researching my competitors. Many times, our competitors are ranking for keywords they didn't even intend to rank for (these keywords are so easy to rank for that they started ranking for them randomly). We can see what keywords they are ranking for (unintentionally) and curate our content based on these keywords. These will likely be keywords that are "too small" for your competitors to focus on, which means massive opportunity for us to steal that traffic from your competitors.
⚙️Optimizing Your Website: One of the easiest ways to to increase the traffic coming into your website is by cleaning up the pages you already have. If you've had a website up for a while, you've likely already started ranking for various keywords without even knowing it! Using the tools we touch on in this course, you'll be able to see which keywords you are starting to rank for and optimize those pages to rank higher for those keywords.
🔧 Tools I Use During this Course 🔧
Throughout this course, I use several different tools to get keyword insights and find the right keywords to target:
🔨Google Keyword Planner: This tool is completely free to use. All you need is a Google account set up. Although this tool can be beneficial for initial keyword research, the insights and competitor analysis is limited. This is a great place to start, but as you'll see in the course, this next tool is where you'll be able to take your keyword research to the next level.
🔨 SEMRush: This is my favorite SEO tool, by far. As you'll see in this course, SEMRush gives you access to a mountain of information and insights into your own and your competitors website and search rankings. SEMRush is a paid software, but you can give SEMRush a try for free by signing up from this page.
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