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Identify, Build, Profit: A Repeatable Playbook for Launching Profitable Online Projects

Hi! I'm John, founder and CEO of YEN!

I've been running bootstrapped & venture-backed companies for 10+ years and I absolutely LOVE helping other startup operators & founders level-up their skills as they build, operate, and scale the project, business, and community of their dreams!

I have a personal goal of sharing everything that I know with as many people as possible about how I run a distributed-first, venture-backed company here in Silicon Valley!

You can read more about me and the team here in our open-source handbook.

Finding Opportunity in the Ordinary...

Over the last 10+ years I've built, scaled, and sold over a dozen bootstrapped & venture-funded companies as a solopreneur and with cofounders.

I've successfully funded software projects via Kickstarter, raised millions in venture capital, and a number of my indie apps have won Apple's "Best Apps of the Year" and Featured Worldwide multiple times. 

I have been a public writer for 20 years, blogging daily, and recently crossed more than 2 million words on my personal blog. I have built and designed products for the some of the biggest companies in the world and, most importantly, for myself.

In short, I know how to go from "Zero to One", how to set goals that work, systems that maximize production time, and how to align business outcomes that give me the freedom to build what I want for the people that I love.

Along the way I learned how to build strong, passionate communities that support the mission, the business, the brand, me, and my teams.

I'd love to show you how!

What You'll Learn in The Live Workshop:

I have distilled a decade of building and launching technology products into 5 simple & reusable themes that will create a never-ending source of ideas that you can build, execute, and profit from. 

Then, using examples from my own successful projects, I will show you how I take an idea from concept to launch and profit (and beyond)! Some of these projects may end up having a limited (but profitable) life-span while others may create the literal foundation of your next startup and business.

The choice is yours!

Here's what we'll cover in our interactive & live workshop:

1. How to find "opportunity in the ordinary": There are profitable ideas everywhere but you simply do not know how (not where) to look. Unlocking these principal perspectives will give you unlimited bandwidth for idea-generation, guaranteed (or your money back).

2. How to construct a (re)usable workflow to take your concept and idea into a working, profitable product... fast. 

We'll use one of my award-winning indie apps as an example and I'll walk you step-by-step through my own personal product design & development process. 

Here's a tweetstorm that gives more details of this journey!!

3. You'll gain access to our unique and private creator community with a bunch of other builders, entrepreneurs, and startup founders who are committed to building the business and community of their dreams. 

We call it The #YENIVERSE.

I and the rest of our team will help you build a lifelong system with new friends (#yenizens) that will equip you to build your next project successfully.

Let's go!!

Sound interesting? More details:

  • When: Thursday, January 14th @ 8:00am PST
  • How Long: 3 hours
  • Style: Cohort-based, you will work in small teams to complete assignments.
  • Cost: $299.00
  • Spots Open: Limited! Only 10 seats available.

🛑 — Early-access will be available to the platform, invites sent an hour before start.
🚀 — This is going to be the best year ever. Let's go!

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  • Early-Access to the "YAPP" (YEN App) and a link to the 3 hour LIVE EVENT & WORKSHOP.
  • Size1.04 MB
  • Resolution720p


Identify, Build, Profit: A Repeatable Playbook for Launching Profitable Online Projects

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