Patterns: The Book - about package design for consumer products

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This 220-page, full-color textbook is an indexed compendium of R.BIRD Patterns reports published between 2002 and 2007. *Introduction* If you’re a brand manager, marketing professional, package designer or student about to begin early stages of a brand or package design initiative, it’s essential to be aware of context. R.BIRD “Patterns” are published reports based on our observations and professional experience that provide basic insight into common practices within a given product category. For each observation there are proposed opportunistic responses. *Includes these category studies:* * Tea * Crunch * Razors for Women * Juices * Energy Drinks * Coffee * Low-Carb Living * Sliced Bread * Children’s Cold Medicine * Rice * Organizers & Calculators 220-PAGE FULL-COLOR PDF

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**Please note: This book does not include all reports. Only the 11 categories listed above are included in the book compilation.**
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$9

Patterns: The Book - about package design for consumer products

0 ratings
I want this!