On this second episode of the PSP Insider, Chris and Jason go deep on client qualification and selection. Nothing is more important in the Google Ads management business than selecting the right clients and avoiding the bad ones. And we tell you exactly how to do that in this PSP Insider episode!
In this one hour and twenty minute audio podcast episode you will learn how to identify the great clients and avoid the bad ones. And specifically, this episode covers:
-Why client qualification and selection matters.
-What makes a client a good or bad client.
-The red flags we look out for to avoid bad clients.
-The green flags we look out for to identify great clients.
-Industries we avoid on Google Ads.
-How to know when it's a business is not a good fit for Google Ads.
-Whether a new business/start up is a red or green flag.
-How to identify client expectations that make them a good or bad client.
-How to identify a person's Google Ads experience that will make them a good or bad client.
-How population and location targeting demands affect client quality.
-How certain KPI focuses give away client quality.
-Client has had multiple managers in the past, is that a good or bad thing?
-The number one sign someone is going to be a great client.
-The easiest clients to close.
-How conversion tracking outlook affects client quality.
-The smartest thing Jason Rothman has ever said, both in general and specifically about Google Ads management. This one tip can make or break a career and business.
-How to fire horrible clients without angering them and making an enemy.
-How to know when it's okay to take on a bad client.
Episode length - 1 hour 20 minutes
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