Topic Sponsored by Lotame
In biology, size determines many things--metabolism, acceptable shapes of bodies, volume-to-height ratios. They call this the 3/4 power-scaling rule, and it's manifest throughout the natural world. In social systems, similar laws pervade that order everything from the ratios of the sizes of cities, the frequency of words, the popularity of content, and the return on movies. These patterns beg the question as to whether such orderings are the result of our nature or our social order.
How does this matter to TV and advertising? Many of the same questions persist? Why are big shows more valuable? Why do shows scale the way they do? What are the implications as more and more content appears on closed systems? And what of advertising? This panel will attempt to ask some of these fundamental questions in an era when share viewing means something very different than it was years ago. Panelists include:
- Colin Dixon, Chief Analyst, nScreenMedia
- Ethan Dreilinger, Senior Client Solutions Engineer, IBM Watson Media
- Seth Haberman, President, Sense Education (Moderator)
- Ryan Reed, Director of Innovation, TV/Video, Lotame
- Anne Schelle, Managing Director, Pearl TV
- Shereta Williams, President, Videa
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