The qualities and associations of twelve major colours, compiled in one user-friendly digest.
Colour affects us.
Of course it's not so much what colours mean as what meanings we give them. It's not an exact science, but research tells us that there are indeed common emotions and impressions connected with colours, and that they can affect us powerfully on a subconscious level.
Visual impressions are absorbed and processed much faster than text. So colour is probably the first thing your audience pick up when they see your website, documents or other materials. Then all the rest has that as an emotional frame.
So if you're an entrepreneur or organisation with an important message, you need to pay attention to the colours you use.
What are the values and approaches you want reflected in your brand? Are you appealing to your audience or putting them off?
There's lots of information on the web about the associations of different colours. A lot of it is limited and unsatisfactory, or a bit rambly.
When I made an e-course about design, I searched around different sources and pulled it together in a format that's got plenty of information but is concise and digestible.
That's what this product is: a handy reference for colour properties. You can browse it to find the best colours for your project, or use it as a reference to check the colours you've already got.
What you get
- What do colours mean? (pdf, 17 pages)
This material is taken from my course Design your message into your website. It's aimed at people who just want to learn about colour properties, and don't want a lot of learning structure and extra stuff about fonts and layout. If you do decide later to pick up the full course, there's a discount so you don't pay twice for the same material.