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Have you ever worked on a project that started great then over time lost firm commitment from your executive sponsors? If you are fighting for the attention of key executives and the project lacks direction, then there is a good chance you should not be doing it.
This change of executive commitment is rarely the fault of the project team; rather it represents a shift in priorities. You may need to re-scope, re-prioritize, or even kill the project. These decisions can be very emotional.
A great way to remove some of these emotions is to attack the challenge head-on with a standard approach to making important project decisions. The approach I am referring to is portfolio management. Portfolio management helps your organization make informed decisions aligned to strategic business drivers.