Competitive Advantage Champion™ - The Practical Handbook to Differentiate Your Business

This book is for business leaders overwhelmed by their competition and who are looking for a safe, actionable method to differentiate their company. Being overwhelmed by competition is a painful moment. You feel clueless and finding help is difficult. Most of the advice you are given is vague. Nothing actionable, nothing you can use in the real world to make a difference. If you see stronger competition every day and you are not sure how to find a better positioning, this book is your guide. You should definitely read it if you are curious about any of these things. What a differentiated company is. The 4 methods to build a differentiated company. How to create a unique product. What unique marketing is. How to develop unique content and find unique channels. How to niche down and find underserved markets. What to do when competition is catching up and stealing customers. How to come up with unique product, marketing and bundling ideas as an entrepreneur. Having detailed case studies of differentiated companies. This book comes from over a year of research, studying differentiated companies in competitive markets. It outlines a simple, efficient and practical METHODOLOGY to develop and maintain competitive advantage.