Not your typical client avatar exercise. (Because hey, you're not writing to pod people. You're writing to people people.)
Do you know who your audience is, deep down? If not, then chances are you're doing the Internet equivalent of shouting down an elevator shaft. Putting out strong copy and content is great ... but only if people are actually listening to you. And the way you make that happen? Knowing the details that really matter about them. (Hint: it's not their favorite breakfast cereal.)
Skip the surface stuff and get to the heart of who your audience is, what they care about, and most importantly why ... and watch your engagement explode.
In Kill Your Client Avatar, you'll learn:
-- Who your audience really is -- and what really matters to them in the context of your business.
-- How you can use this information to cut through all the noise out there on the Internet and write in a way that really resonates with your people.
-- The things that tie your particular people together, even if it seems like your audience is crazy diverse.
-- Who you are to your people. (Hint: it's almost never what you think.)
The best part? This isn't just one more PDF to clutter up your hard drive.
Along with the book, you get a FREE 20 minute consult with me!
(And by 20 minute consult, I don't mean some obnoxious, thinly veiled sales pitch where I beat you with the hard sell like you're a cash piñata and I'm just waiting for the dollars to fall out.)
I'm talking 20 solid minutes of flash consulting where we really nail down your audience and figure out the very best way for you to talk to them.
To get it, complete the exercises in the book and schedule your appointment within 30 days of buying it.
Why do you have to do it 30 days to qualify for the free consult? Because I (lovingly) want you to get your ass in gear!
I know how easy it is to download something and then only find it 6 months later. But guess what? If you don't really know your audience, you're wasting your time creating copy and content. So I'm challenging you to follow through! I know you can do it -- and I know what a huge difference that can make to your business.
It's time to stop wasting your energy creating copy and content for the wrong people.
Time to stop sending emails that get opened by like, three people and ignored by the rest.
Time to stop wondering why the hell you're being relegated to irrelevance by the collective "Meh" of the Internet.
And it's about damn time that you finally, really get through to the people who need you most.
NOTICE FOR MY EU LOVELIES: If you live in the EU, Gumroad's going to try to charge you VAT, which is an extra 20%. I don't think you should have to pay that, so you can use the code novatforme to get rid of it. Enjoy :)