How to Write a Teardown

Between August 2018 and June 2019, I wrote a series of three articles that have since been read by over 40,000+ people. They also directly led to new prospects reaching out to do business with my editorial studio, Wonder Shuttle. In this three-part video series, I show you how you can write a teardown and promote it to get business results.

I’ve seen people successfully write and publish teardowns that would lead to them getting jobs, become leading thinkers, and to connect with a lot of readers, listeners, and viewers. I want to show you how I did it:

Learning Outcomes

In less than 85 minutes, you’ll learn how to identify a good subject, research and write a deep, thoughtful, teardown, and promote it to get readers.

I’ll tell you a bit about myself, talk more about the opportunity with teardowns, examples, the results I’ve gotten, and how you can do the same. I’ll also show you how to pick a good subject for your teardown.

This research and writing process will enable you to discover new insights by studying your subject, analyze them, and create actionable advice out of them. This deep level of thinking is what will enable your content to spread organically when you promote it.

This is my playbook for how I promoted my teardowns and got over 40,000+ people to read my work, and how you can do the same. I also add in insights on how I’ve upgraded my process since, so you can apply them to your promotion process.

Refund Policy

If you're not 100% satisfied with the purchase, or it's not what you were expecting, you can reply to the download email within 30 days, and you'll get a full refund. No questions asked.

What My Clients Have Said

"Herbert is an extremely driven and talented individual with the rare ability to turn complicated subject matter into an easy to follow story. He is instrumental in helping developing and evolving our voice. His work challenges you to think critically as a reader and allows you to apply your own context to the information being presented. This is extremely rare in today’s noisy content space, and something I find incredibly valuable."

— Tommy Walker, for my work with Shopify Plus

"Even though we had worked with freelancers for our blog before, we really started seeing drastic results after working with Wonder Shuttle. They worked well autonomously with little coordination, often in parallel with our team. With their strategic counsel, creative input, and editorial expertise, we saw over a 10x increase in organic traffic to the PageCloud blog — and have a tried-and-true playbook to build our brand and audience through content."

— Henry Brown, for my team’s work with Pagecloud

"Educating prospective customers, especially about complex technical concepts, can be challenging. Wonder Shuttle’s team specializes in communicating about new technologies and tools, and cultivating the new perspectives required to adopt them successfully. Whether you’re a marketing team looking to expand into content, or already have a well-oiled content marketing machine, Wonder Shuttle is a great partner to ensure your team sees results through content."

— Nichole Wong, for my team’s work with Twilio