Learn how to create sales copy and advertisements that make people buy, films that persuade, and stories that change lives.
This set of slides reviews salient discoveries by Carl Jung, Milton Erickson, George Lakoff, and Edward Bernays.
You will learn:
Why every decision to buy or act is triggered by emotion rather than rational thinking.
Why some people really do experience "love at first sight"
Exactly how symbols and rituals reach past cognitive defenses
How to pin almost anyone into a "subjective trance" in a matter of seconds
Fundamentals of individual and mass persuasion
Why the "facts" almost never matter
How to frame ideas in order to motivate behaviors you want
These are the tools that political professionals, advertisers, psychologists, teachers, religious leaders, and successful media makes use everyday to entertain, persuade, transform, and educate people.
Questions? Please reach out to firstname.lastname@example.org.
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