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        Language & Thought Control: Jung, Erickson, Lakoff and Bernays

        Language & Thought Control: Jung, Erickson, Lakoff and Bernays

        Learn how to create sales copy and advertisements that make people buy, films that persuade, and stories that change lives. 

        This set of slides reviews salient discoveries by Carl Jung, Milton Erickson, George Lakoff, and Edward Bernays. 

        You will learn: 

        Why every decision to buy or act is triggered by emotion rather than rational thinking.

        Why some people really do experience "love at first sight"

        Exactly how symbols and rituals reach past cognitive defenses

        How to pin almost anyone into a "subjective trance" in a matter of seconds

        Fundamentals of individual and mass persuasion

        Why the "facts" almost never matter 

        How to frame ideas in order to motivate behaviors you want

        These are the tools that political professionals, advertisers, psychologists, teachers, religious leaders, and successful media makes use everyday to entertain, persuade, transform, and educate people.  

        Questions? Please reach out to info@nancyfultonmeetups.com.

        Testimonials

        “ Nancy you are amazing. Thank you for doing all this to benefit all of us newcomers. ” — DP

        “ Very relevant and helpful. Nancy, you're doing a great job! Thank you! ”

        — Pamela Davis

        “ Nancy is amazing and such a gift to the filmmaking community. ”

        — Jim Henson

        “ Nancy, you amaze me with your giving spirit and ability to bring such great guests on board. Thanks for all you do to help us excel in our careers. ”

        — Susan Shearer

        “ A very useful, educational resource that is incredibly generous in giving knowledge and expertise to the film making community. ”

        — Pippa Hinchley

        “ Good information resource. Well organized. ”

        — JB

        “ Nancy's Film Funding Club is very valuable. Always lots of great information. It's very obvious that she puts a lot of work into these seminars for us (slide shows, audio recordings, coordinating guest speakers, etc.). I am very grateful and appreciative to her and her guests for their time and talent to help further our careers. ”

        — Jodi

        “ interesting, innovative approach. thank you, Nancy! ”

        — Camille Bacos

        About the Film Funding Club: “ I'm thoroughly enjoying this club. I wish I had found out about it way earlier, I'd be way ahead of the game. I would recommend this club to anyone who truly wants to learn the business aspect of the film industry. ”

        — Reinaldo D'Amico 

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        • Size 276 KB
        • Length 41 pages

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        Your rental will be available for 30 days. Once started, you’ll have 72 hours to watch it as much as you’d like!

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