Lean B2B for Businesses 🏢
Lean B2B Business Edition is 100% DRM-free and comes with a company-wide license. You can share the material on your company's Dropbox folder, post it on your intranet or email it to your executive team, no problem.
The package includes 5 paperback copies, high-quality PDF and Epub versions, exercise templates (Money Map, Customer Development Scripts, Jury Map, and more), step-by-step task lists and a 45-Minute follow-up call if your team still has questions after reading the book.
For a limited time, we'll also include a 20% Discount on the upcoming Find Your Target Market course.
Applying The Lean Startup in B2B is Not Easy.
Finding early adopters, building credibility, reaching decision-makers, building a Minimum Viable Product, marking progress... It's overwhelming.
Lean B2B helps entrepreneurs and innovators focus on the right things each step of the way.
Packed with more than 20 case studies and used by thousands of innovators around the world, Lean B2B consolidates the best thinking around Business-to-Business (B2B) customer development to help you quickly find traction in the enterprise, leaving as little as possible to luck.
The book helps:
- Assess the market potential of opportunities to find the right opportunity for your team
- Find early adopters, quickly establish credibility and convince business stakeholders to work with you
- Find and prioritize business problems in corporations and identify the stakeholders with the power to influence a purchase decision
- Create a minimum viable product and a compelling offer, validate a solution and evaluate whether your team has found product-market fit
- Identify and avoid common challenges faced by entrepreneurs and learn ninja techniques to speed up product-market validation
« The book will pay itself off in the first couple of pages! »
- Ben Sardella, Co-Founder, Datanyze
⭐⭐⭐⭐⭐ 86% of Readers Rated it 5-Stars ⭐⭐⭐⭐⭐
« Lean B2B is filled with rock-solid advice for technology entrepreneurs who want a rapid-growth trajectory. Read it to increase your certainty and your success rate. » - Jill Konrath, Author of SNAP SELLING and Selling to Big Companies
« Lean B2B nails the key to being nimble and iterative in the complex, drawn-out world of B2B entrepreneurship: relationships. It captures how I've been running my own Lean B2B practice for years and makes it accessible to anyone. » - Brian Gladstein, CEO, and Founder, Explorics
« This is a must-read for every B2B entrepreneur, SaaS creator or consultant and business school student. It's the kind of book you don't read once, you go back to it on a regular basis. » - Carmen Gerea, CEO & Co-founder, UsabilityChefs
« Probably the most slept on book in the Lean startup market right now.... There is no sugarcoating here. Garbugli tells you exactly what needs to happen and how to make it happen...literally holds your hand and spells it out. I was really impressed with the overall depth and advice presented. » - AJ, B2B Entrepreneur
« The book I read of which I have learned the most. » - Etienne Thouin, Founder, and CTO, SQLNext Software
« I have highlighted and scribbled notes on literally every page. In a nutshell, "Lean B2B" has 245 pages of tight "gotchas" from the trenches which can steer your startup towards the right orbit! » - Derick Jose, Co-Founder, Flutura
- 5 Paperback Copies (Free Shipping Included)
- High-Quality PDF Version
- Mobile-Friendly Epub Version
Exercise Templates (Money Map, Customer Development Scripts, Jury Map, and more)
Step-by-Step Task Lists
45-Minute Follow-Up Video Chat
20% Discount on the Upcoming Find Your Target Market Course
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