Lean B2B: Build Products Businesses Want (Paperback)

$29.99

- -

Applying The Lean Startup in B2B is Not Easy.

Finding early adopters, building credibility, reaching decision-makers, building a Minimum Viable Product, marking progress... It's overwhelming.

Lean B2B helps entrepreneurs and innovators focus on the right things each step of the way.

Packed with more than 20 case studies and used by thousands of innovators around the world, Lean B2B consolidates the best thinking around Business-to-Business (B2B) customer development to help you quickly find traction in the enterprise, leaving as little as possible to luck.

The book helps:

  • Assess the market potential of opportunities to find the right opportunity for your team
  • Find early adopters, quickly establish credibility and convince business stakeholders to work with you
  • Find and prioritize business problems in corporations and identify the stakeholders with the power to influence a purchase decision
  • Create a minimum viable product and a compelling offer, validate a solution and evaluate whether your team has found product-market fit
  • Identify and avoid common challenges faced by entrepreneurs and learn ninja techniques to speed up product-market validation

⭐⭐⭐⭐⭐ 86% of Readers Rated it 5-Stars ⭐⭐⭐⭐⭐


What's included

  • 1 x Paperback Copy of Lean B2B: Build Products Businesses Want
Buy this
Copy product URL
$29.99

Lean B2B: Build Products Businesses Want (Paperback)

Buy this