Lean Prototyping and User Testing

Creating a product is not about dreaming up a perfect solution to a problem that probably doesn't exist, but rather having a deep understanding of issues that are painful and relevant to the people you are designing for. All you need is a willingness to listen, and the determination to actually get out of your chair and talk to real customers. Lean Prototyping and User Testing is a guidebook that emphasizes a field tested technique I like to call 'Value Proposition Testing' which is designed to dig deep into the brain of your target customer. 

Lean Prototyping and User Testing topics include...........

Needfinding

Interviewing

Value Proposition Testing

Paper Prototyping

Usability Testing