This session will explore why live interactive programming has become such a phenomenon in recent months--whether on established broadcast and pay-TV networks, on social-media platforms, or on standalone apps such as HQ Trivia--and attempt to predict how this phenomenon will play out going forward. Topics to be discussed include: the new kinds of programming formats and monetization strategies that are emerging in this space and how they differ from traditional TV and online-video models; the ways in which viewers are consuming and/or interacting with live programming; how live, interactive video content is being marketed by content providers and discovered by viewers; issues of scalability and other potential roadblocks ahead; and the ways in which we can expect to see live interactive video programming evolving over the coming months and years. Panelists include:
- Dan Albritton, CEO, Megaphone TV
- Allison Dollar, CEO, Interactive Television Alliance (Moderator)
- Geert Faber, VP, Americas, Ex Machina Group
- Jason George, CEO, Telescope
- Claire McHugh, CEO, Axonista
- Ryan Troy, Product Manager--TV Clients, Twitter
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