ITVT is pleased to present an audio recording of the TVOT NYC 2019 session, “The Evolution of CTV Advertising.” Here’s the description of the session from the show brochure:
"According to recent figures from eMarketer, 57.2% of US consumers will watch connected TV this year (compared to 51.7% in 2017)--and, with the time those consumers spend watching connected TV increasing too, the amount of CTV inventory available to advertisers is growing accordingly. This session will provide an overview of the current state of CTV advertising and attempt to predict its future.
Questions to be addressed include: How is CTV advertising being bought and sold today, and how is this likely to change going forward? How are the business relationships (revenue splits, inventory splits, etc.) between content providers and CTV platforms playing out? Does CTV advertising have a fraud problem and, if so, how best to remedy it? How to address the fact that inventory is dispersed across multiple different CTV platforms, each with its own ad-serving environment? And what kind of response are the new capabilities that CTV advertising has long been touted as enabling--such as interactivity, accountability, addressability, personalization and more--receiving in the market? Panelists include:
Jonathan Boltax, CEO, PlayWorks
Christina Cacciapuoti, VP of Partnerships, MadHive/Executive Director, AdLedger
Tal Chalozin, CTO, Innovid
Howard Homonoff, Columnist, Forbes Magazine (Moderator)
Aleck Schleider, SVP of Client and Data Strategy, Amobee"