ITVT is pleased to present an audio recording of the TVOT NYC 2019 session, “The Viewers Have Changed. Can We?.” Here’s the description of the session from the show brochure:
"We would love to dream that, at their core, television viewers are the same folks who built our industry over the last 50 years: looking forward to sitting back with quality television entertainment every night after dinner. Unfortunately, there are three incorrect assumptions in that fevered dream:
1) The viewers don't sit back.
2) Quality has been sacrificed for instant gratification.
3) They don't eat dinner! (Just kidding, sorta…)
Howard Horowitz will open the panel with a perspective on today's television viewer, with a bit of instruction on how our strongly traditional television ecosystem (from production to distribution) depends on viewers who are (literally) a dying breed.
We'll then hear from the most innovative experts in the television industry, to help us understand where we need to go, and how we can get there. Panelists include:
Ashish Aggarwal, Co-Founder, Caavo
Michael Bouchard, VP of Technology Strategy, ONE Media (Sinclair Broadcast)
Howard Horowitz, President, Horowitz Research
Rick Howe, The iTV Doctor (Moderator)
Mark Lee, Head of US Content Business Development, LG
Christian Petersen, Senior Director of Product Management, Comcast Labs"