This book has been researched and written by Ian Anderson of Launch and Release.
It is for artists and creatives, especially for those whose primary expertise lies in the creativity behind the idea but who may not have a ton of real-world experience in basic project and campaign planning, budgeting and marketing.
In the chapters that follow, I will give you a simple, step-by-step explanation of how to create a successful, optimized crowdfunding campaign.
I will also discuss exactly what to expect during your campaign, debunk widespread misconceptions, answer FAQs and address common pitfalls that leave campaigns stuck in place when they should be getting backers and raising funds.
Chapter 1 - Crush It (Pg. 11)
Chapter 2 - Crowdfunding Statistics Point The Way (Pg. 19)
Chapter 3 - The Mindset of a Successful Campaign (Pg. 29)
Chapter 4 - Step 1: Find Your True Purpose (Pg. 50)
Chapter 5 - Step 2: Know Your Backers (Pg. 60)
Chapter 6 - Step 3: Fail-Proof Goal (Pg. 65)
Chapter 7 - Step 4: Magnetic Rewards (Pg. 80)
Chapter 8 - Step 5: Perfect Pitch Video & Campaign Description (Pg. 93)
Chapter Nine - Step 6: The Perfect Storm (Pg.103)
Chapter Ten - What To Expect During Your Campaign (Pg. 122)
Chapter Eleven - Frequently Asked Questions (Pg. 128)
Chapter Twelve - Getting Stuck: Common Problems (Pg. 148)
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