ITVT is pleased to present an audio recording of the TVOT NYC 2019 session, “2019: Living in a Peak TV World.” Here’s the description of the session from the show brochure:
"For consumers, TV has never been better: there are more shows--and more providers (both paid and free-with-ads)--than ever to choose from. New options like Disney+ are entering the game with a combination of price and content that seems almost too good to be true. But having so many content and delivery options brings new challenges that consumers are trying to solve.
Jon Giegengack, Founder of Hub Entertainment Research, will share key findings from 2019 gleaned from more than 10,000 interviews with TV consumers throughout the year. Attendees will learn about:
Provider Saturation: How many TV subscriptions are consumers willing to pay for? And how close are they to that limit?
What Matters Most: From content to price to UI--what makes consumers choose some TV platforms over others?
Content Discovery: With so much choice, how do viewers find out about new shows and decide what to watch?
Battle of the Screens: Which screens do viewers use to watch and how are they connecting TV sets to the Internet?
Changing the Game: How will Disney+, Apple TV+, or HBO Max change the fortunes for pay TV or Netflix?"
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