ITVT is pleased to present an audio recording of the TVOT NYC 2019 session, “The Research Infrastructure for Direct-to-Consumer Streaming Services.” Here’s the description of the session from the show brochure:
"The move to Direct-to-Consumer (D2C) services is one of the hottest topics impacting the media industry today. These services require far different research, data and analytic support than are typically required for media companies. Research now informs product design and product optimization, customer acquisition, programming optimization and retention measurement.
This session will feature leading researchers from existing and soon-to-launch D2C services, as they describe their research focus and key learnings. Panelists include:
Mike Bloxham, SVP of Global Media and Entertainment, Magid
Julie DeTraglia, Head of Research, Hulu
Natasha Hritzuk, VP of Consumer Insights, WarnerMedia
Colleen Fahey-Rush, EVP/Chief Research Officer, Viacom
Howard Shimmel, President, Janus Strategy & Insights (Moderator)"