Physician directories that include reviews and ratings often dominate search results for doctors and specialties. Patients who are searching for physician information are likely to land on these sites – even when they’re searching for you or your practice by name! Knowing what your patients are saying online, and reacting wisely, is now a critical marketing activity for medical practices. This straightforward, practical ebook will help you think through when, whether and how to respond to reviews by patients – postings that may influence others for years to come.
Patient reviews can be a great asset to your practice. Not just positive reviews that encourage patients to contact you, but even negative ones that offer constructive feedback. This book explains in plain English how to benefit in multiple ways from this important new source of patient feedback. You’ll quickly learn ways to improve your image on these growing websites that are increasingly important to patients. And, if you’ve been sitting on the sidelines because of fear of what patients are saying, you’ll be empowered to approach patient reviews and ratings with confidence.
Volume 1 of this three-part series walked through how to manage your practice's listings on online directories and ratings sites -- the necessary first step to monitoring online reviews. Building on that knowledge, this 2nd volume explores how to keep patient reviews in proper context, how to avoid shooting yourself in the foot when responding, and how to avoid ethical and legal pitfalls when encouraging patient reviews.
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