2014 Mobile Commerce Best Practices

This guide contains the collective insights from ten companies that are ahead of the curve when it comes to multi-faceted commerce experiences. Mobile presents an opportunity to create insurmountable advantages by extending your customer relationships into new realms — this guide reveals how the top mobile commerce companies do it today. Read, evolve, or go extinct.

The ten companies are grouped into commerce brands and complementary services. JackThreads, Frank & Oak, Threadflip are commerce brands. HubSpot, URX, deeplink.me, MobileAppTracking by HasOffers, MobileDevHQ, Appiterate, and KISSmetrics are complementary commerce services. Each company was interviewed and asked the same questions. After evaluating these conversations, four major themes continued to appear:

• User-first design: customer experiences must be viewed holistically
  
• Mobile is always-on
  
• Mobile measurement and analytics tools are rapidly becoming more complex
  
• Deeplinking has outstanding promise in connecting the mobile ecosystem
  

These trends will shape commerce for years to come. Let’s dive in.