Inbound marketing for corporate myth-makers and tellers of tall tales.
This is the inbound marketer's strategic guide. It's a reference. Something that you can refer back to when you get stuck.
It covers three broad topics:
1. Psychology (the theory behind why selling works),
2. Copywriting (the foundation of every piece of content),
3. Storytelling (the thing that's going to make your marketing stick).
Within each one of these topics, there are subsections that delve into something a little more specific. A theory by a psychologist, a quote from an advertiser, or a story from a painter of words.
It's not for everyone. I'm well aware of that. But you're here and you've read this far so I'm pretty sure you're the type of person who would eat it up.
After we go over the broad strokes, it's time to explore examples of how these subjects work in the real-world.
Each section ends with an activity. Something for you to get your hands dirty with and actually try out. It's like an interactive project that you and I are doing together.
In fact, I encourage you to share your progress with me along the way.
How's that sound?
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