Travel booking on mobile devices grew nearly 100 percent in the U.S. just last year, but completely mobile bookings are still hampered by legacy platforms, cumbersome processes and designs. This report will explore the huge growth and examine why this often fails to translate into mobile sales, the benefits of native apps and the importance of a mobile-optimized site. It will also look at demographics of travelers who book on mobile devices. Finally, it will distill best practices for mobile booking based on conversations with experts and examples.
Please note that your purchase of a Skift Trends Report is single use license only and sharing is prohibited. If you want your colleagues to benefit from this report, please contact us for multi-user license, at firstname.lastname@example.org.
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