Travel booking on mobile devices grew nearly 100 percent in the U.S. just last year, but completely mobile bookings are still hampered by legacy platforms, cumbersome processes and designs. This report will explore the huge growth and examine why this often fails to translate into mobile sales, the benefits of native apps and the importance of a mobile-optimized site. It will also look at demographics of travelers who book on mobile devices. Finally, it will distill best practices for mobile booking based on conversations with experts and examples.
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