The Mobile Video Experience - A mobile viewer’s journey from discovery to advocacy
What you get
- 40+ charts in PowerPoint and Keynote formats for your presentations
- 50+ pages of data-driven in-depth analysis in Word and PDF formats
About the report
This report looks into the factors driving mobile video growth and maps the consumer journey from mobile discovery to advocacy uncovering consumer attitudes towards paid video and the kind of mobile ads they prefer to see.
Table of Contents
Mobile Video Growth Drivers
Mobile vs Desktop Video: How does mobile compare against desktop in video usage?
- Mobile drives online video usage growth
- People spend more time on mobile video
- Mobile video set to surpass desktop video in 2016
Sizing the Future of Mobile Video: How big will the mobile video market be in 2019?
- Video to reach half of all smartphone owners in 2019
- Tablet video viewers cross 100 million mark
Mobile Video Growth Drivers: What is driving mobile video growth?
- Four key growth drivers for mobile video
- Heavy users drive daily consumption
- People prefer smartphones for short form videos
- 4G drives mobile video traffic ahead of social media
- Mobile viewers prefer online video to TV content
- Millennials drive growth of mobile video streaming apps
The Mobile Video Consumer Journey
Mobile Video Discovery: How and where do people find mobile videos?
- Word of mouth drives mobile video discovery
- Video content providers are top discovery platform
Mobile Video Influence: What influences people's decision to watch a mobile video?
- Leisure and relaxation influence decision to watch
- Mobile viewers influenced by length of video
Mobile Video Consumption: How, when, and where do people watch mobile videos?
- Mobile viewers prefer apps to watch videos
- Viewers turn to mobile at prime time
- Mobile viewers watch videos in their homes
Mobile Video Monetization: Are people willing to pay for mobile video?
- Long form video viewers are most likely to pay
- Mobile viewers would watch ads to avoid paying
Mobile Video Ads: What kind of ads do mobile video viewers want?
- Mobile video ads leave an impression on viewers
- Mobile viewers want ads relevant to video content
Mobile Video Advocacy: How do mobile viewers engage after watching a video?
- Viewers continue mobile video experience on social media
- Mobile viewers are social media advocates
- Free, fast and quality videos drive social media advocacy
List of Charts
- Mobile drives growth of online video usage
- People spend more time with mobile video
- Mobile video to surpass desktop video in 2016
- 50% smartphone video penetration in 2019
- Tablet video viewers cross 100 million mark
- Mobile video faces opportunities & barriers
- US leads in mobile video growth drivers
- Heavy video users drive daily consumption
- US over index for daily short video viewers
- People prefer smartphones for short videos
- 4G drives mobile video consumption
- Mobile video traffic beats social media
- Mobile influences decision to cancel pay-TV
- Mobile video content perceived as desirable
- Millennials drive live streaming video app usage
- Ease of use and novelty drives use of Periscope
- Word of mouth drives mobile video discovery
- Video content providers are top discovery platform
- Video content providers lead across all markets
- Leisure & relaxation influence decision to watch
- Short form music & funny viral videos attract viewers
- US and Canada lead in short form video viewers
- People prefer watching funny virals the most
- Funny virals drive short form mobile video in US
- US leads in mobile viewing of full TV episodes
- People mostly view mobile videos on apps
- Mobile video viewing peaks at prime time
- People mostly watch mobile videos at home
- Long form video viewers most likely to pay
- US, Canada & East Asia drive paid mobile video
- Most people would watch ads to avoid paying
- Video ads more noticeable than other ad types
- Video ads win people’s attention in the US
- People recognize online video ads if seen on TV
- Mobile video viewers want relevant ads
- People wants ads relevant to videos they watch
- People engage on social media post viewing
- Most people share mobile videos they view
- Heavy advocates share mobile video every day
- Free, fast, and good quality videos drive advocacy
- US video advocates most driven by price and quality