'The Mom Test' by Rob Fitzpatrick

$10+

'The Mom Test' by Rob Fitzpatrick

By

Rob Fitzpatrick

Rob Fitzpatrick

Partner at Founder Centric. I talk & write about early stage startup strategy at thestartuptoolkit.com and help universities and accelerators improve their startup edu...

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This book is about how to do customer interviews and learn what people want when everyone is lying to you. It's a quick, practical, and effective approach to customer development which will save you time and heartbreak.
It's required reading in various entrepreneurship courses at Harvard, UCL, Imperial, and a number of the world's top accelerators. If you're not happy, just shoot an email to rob@robfitz.com and I'll give you a full and instant reimbursement.
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"Ounce for ounce, there's no better way to learn what customers want and will buy than this wonderful little book. If you want your new product or new business to succeed, start here."
John Mullins, author, The New Business Road Test, Getting to Plan B, and The Customer-Funded Business
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This purchase includes the PDF, .mobi, and .epub.

To get a physical copy, head over to The Mom Test Book at Amazon.

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