Cuebiq - Attribution Topic Sponsor
Traditional marketing used to look at branding and performance as completely separate worlds. But with a new generation of direct brands we're seeing increasing focus on "branded response" and attribution to prove effectiveness in all forms of video advertising including TVCs.
Whatever we call it, going forward it's going to be harder to sell advertising without addressing the question of "did it sell?" In this session, a group of key players in the cross-platform video space will discuss the difference between DR and DTC thinking and how to make storytelling and performance actually work together. Panelists include:
• Meryl Draper, CEO, Quirk Creative
• Chris Falkner, Head of Television, Cuebiq
• Eric John, Deputy Director, Video Center of Excellence, IAB (Moderator)
• Jarvis Mak, Chief Customer Officer, Alphonso
• Jay Prasad, Chief Strategy and Business Officer, VideoAmp
• Zak Soreff, President, Sawyer Studios
• Brian Wallach, CRO, FreeWheel
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