Some people say all the names are taken. They are referring to domain names! But domain names are not brands. Names is a book about how to come up with an extraordinary brand name for your venture, your tech startup, consulting business, website, product, service, mobile app or anything that needs a name in business. There are 4 tenets to choosing a name, memorability, familiarity, personality and does it say what it is. If you can hit all four you have a winner. There are many other important aspects of choosing a name covered in this book. Even if you are not naming your business today, entrepreneurs need to be ready with a name and know how to name their ventures on the spot.
This book and the series of books I call Tools For Tech Startups comes from running tech startup pitch events, running my own startups and consulting to startups. Each book is meant for grabbing when you need it during the startup process. If you are naming your startup today, you need this book!