Never Blend In

A business book without the usual follow me bullshit. I tried to break all the rules of what you're supposed to do when creating a book. It’s short and fun. I want to be more relevant to less people. I expose some of the ways we’ve been taught and why we follow along. The tighter you position your business, more patterns emerge. Then we can match the patterns and make more intelligent decisions. Enabling your creativity changes everything.