MBA for Designers

MBA for Designers

Learn business. Become a better designer.

"Good design is good business" - John Maeda, Head of design at Automattic

Why learning business?

We designers work in a business environment. Understanding business helps us build empathy towards the business side. By better understanding the context of our work, we can create designs that will be not only good for users but also for the business. Furthermore, we can start communicating with non-designer at eye level, and we can start to show the value of our work with quantifiable metrics.

Understanding business has proven instrumental in the careers of many design leaders like Daniel Burka, Stephen Gates, John Maeda, Kate Aronowitz, Rochelle King, etc.

The content of the email course:

• Business models - How to quickly understand any business model and implications for your design work 
  
• Company Strategies - How do companies compete and how to understand your organization's strategy 
  
• Business Metrics - Most common business metrics and benchmarks
  
• Design Metrics - How to measure value created without losing your empathy 
  
• Competitor analysis - How to do quick competitor analysis that will help you understand more about your product and organization 
  
• Industry analysis - Understand the type of industry you are in and where design work has the biggest added value 
  
• Prototyping with numbers - Estimating viability and business potential of a new venture (with simple math) 
  

Investment

• 99$ for individuals 
  
• 399$ for organizations (up to 20 users)
  

This investment might be covered by your education budget so talk to your HR or boss about it. :)

What will you get?

As soon as you order the course, you will receive a zip file with all course content in the pdf format. You will also receive an email where you can simply subscribe to any chapter in a form of email sequence. 

Who am I?

My name is Alen, and I am a business designer. I am a host of a podcast Beyond Users, where I talk with design leaders about business and design. I am also creating email courses (enrolled by 800+ designers from companies like IDEO, Google, Designit, Frog, BCG Digital, Deloitte Digital, AIG, Verizon, etc.). As a consultant, I have worked with Fortune 500 companies from around the Globe.

More info on www.beyondusers.com/about