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Case study snapshots - informal markets & micro-retail

In this presentation (PDF V.5), I include 35 case study snapshots of manufacturers, tech platforms, and fintech startups in Africa, Asia and Latin America — employing business models to service micro-retailers in informal markets.


Content: Each case study is one to two slides — covering their business model overview, coverage, products and services, finance, and management where relevant. It also focuses on success factors and relevant country dynamics.


The case study snapshots are for you if...

- You work in informal markets and with micro-retailers

- You need a better understanding of informal markets and micro-retailers

- You are interested in case studies of companies and startups servicing emerging markets

- You are interested in how technology and ecommerce are changing informal markets


Company case studies: Coca-Cola (Ethiopia), Hindustan Unilever (India), Bel Group (Vietnam), Mi Tienda (Mexico), Bonafort (Mexico), Hapinoy (Philippines), Alibaba (China), Bukalapak (Indonesia), Reliance (India), Udaan (India), Jumbotail (India), Sokowatch (Kenya), MaxAB (Egypt), Twiga Foods (Kenya), Copia Global (Kenya), TradeDepot (Nigeria), Zande (South Africa), A2Pay (South Africa), Shopit (South Africa), Tribanco (Brazil), Unilever & Mastercard's Jaza Duka (Kenya), Nomanini (South Africa), Selpal (South Africa), Tanda (Kenya), Warung Pintar (Indonesia), Figjam (Zimbabwe), GrabKios (Indonesia), Chiper (Colombia), Frogtek (Colombia), Tienda Pago (Colombia), iZettle (Mexico), Khatabook (India), Algramo (Chile), Fan Milk (Ghana), and Optimetriks (Kenya).


About the author

Tielman Nieuwoudt is a consultant focused supply chain, last-mile logistics, and informal retail service models in emerging markets. He has more than two decades of personal and professional experience — working, living and travelling across more than a hundred countries, primarily in emerging economies in Africa, Asia, Latin America and the Middle East.

He has also been involved in a number of inclusive business, and M4P projects focused on SMEs and BoP. He is a regular blogger and has also contributed to Strategic Marketing Africa, How We Made It In Africa and Logistics Insight Asia publications.

Country assignments include:

Algeria, Bangladesh, Brazil, Burundi, Cambodia, China, Colombia, East Timor, Egypt, Ethiopia, Ghana, Guinea, India, Indonesia, Iran, Kenya, Laos, Mauritius, Mozambique, Namibia, Nepal, Nigeria, Philippines, Rwanda, Singapore, Sri Lanka, South Africa, South Korea, South Sudan, Tanzania, Thailand, UAE, Uganda, Vanuatu, Vietnam & Zambia.

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Case study snapshots - informal markets & micro-retail

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