The cord-cutting phenomenon and consumers' embrace of OTT TV appear to be closely associated with a major resurgence in OTA viewing: according to recent research from Nielsen, the number of OTA households in the US has increased by almost half over the past eight years, the majority of those households combine OTA with SVOD and vMVPD services, and OTA viewing accounts for a third or more of the TV consumption in cord-cutting households that combine OTA and OTT TV.
This session will a) examine the role that OTA is playing as consumers not only cut the cord and "unbundle" the traditional multichannel TV line-up, but begin to "rebundle" disparate linear and on-demand TV services as an alternative to pay-TV; and b) attempt to visualize how we might expect to see the hybrid OTA-OTT TV experience evolve going forward. Panelists include:
• David Goodfriend, Chair, SFCNY/Founder, Locast
• Tim Hanlon, CEO, The Vertere Group (Moderator)
• Jim Long, CEO, Didja
• Anne Schelle, Managing Director, Pearl TV
• Mitch Weinraub, Director of Product Development, AirTV