Sometimes it's hard to know how to show clients what useful data you've discovered about their website. Here's a lightweight report template you can use to present findings from website analytics, heatmaps, and visitor recordings. Designed to be lean, simple and to the point.
There are 14 pages including:
- A cover sheet;
- Section for analytics findings;
- Tables to record user information;
- Visitor recordings section;
- Pages for most and least common observations;
- A heatmaps section;
- Example desktop and mobile heatmap page;
- End sheet.
Set out in Keynote and available as a Google Slides presentation, you can customise the master slides as well as the content to create a report that looks as you wish.
As ever this template has come from many years of UX consulting experience, and from a need to make something that is both quick to put together and easy for clients to see the important findings. This is what I use with my clients on a regular basis.
You will receive the Keynote template as a downloadable file and a link to the Google Slides presentation.