Paid Newsletter Benchmarks

I love benchmarks.

In a short amount of time, they help us look at our performance, compare it to the best, and see what could or should be. They show us how we can improve.

If you’re running a paid newsletter, you’re spending a lot of your time writing and distributing your content. Make it worth your while. Benchmarking your performance just might be the most valuable activity you do this month.

That’s because one of the hallmarks of successful people is the relentless pursuit of improvement. Benchmarks are the premier tool to make this happen. You can immediately understand performance, look for areas of improvement and quickly make changes that really move the needle for your newsletter.

These are the questions you’ll be able to answer within the first 15 minutes of using the benchmarks:

Am I growing fast or slow relative to peers?

• How well are visitors converting to my free content?
• Am I missing out on opportunities to build my list?
• How well are subscribers engaging with my content?
• Is my conversion from free to paid good or bad?
• Is there room for improvement in my monetization?
• Is my paid subscriber retention good or bad?
• Should I be more focused on growth or monetization?
• Where do I have room for improvement?
• Am I leaving money on the table?

Use my pre-built paid newsletter benchmarks to jump straight to some answers. All you have to do is enter seven data points for the month and you’ll immediately see your performance over 11 key metrics. You’ll learn a lot about your newsletter in the first 15 minutes.

Frequently Asked Questions:

Who is it for? Publishers of paid newsletters with 0 to 100,000 subscribers.

What will you get? You’ll get a download link for three documents:

• Paid Newsletter Benchmarks - Benchmarks for the 11 key newsletter performance metrics in a convenient PDF. In an instant you can start comparing your current performance to industry-wide standards.
• Paid Newsletter Detailed Benchmarks - The same key performance metrics but this time in a Microsoft Excel file (or Google Sheets) that you can use to start tracking performance over time. The spreadsheet includes many tips on improving your performance.
• Paid Newsletter Maturity Model - You’ve diagnosed and are tracking your performance, time to start optimizing your newsletter. This easy-to-use PDF will benchmark your current activities, and guide you towards ways to improve performance.

Why do you need it? Newsletter publishers that are proactive in making changes outperform those with a reactive model. Acquire free subscribers, prove your value and convert them to your paid edition. Then retain them. Rinse and repeat. It’s a fairly simple model, why not see how you're performing compared to your peers and potentially discover some ways to increase your impact and value.

When will you need it? You should do this exercise every month. Right through the newsletter publishing process from 0 to 100,000 subscribers.

Refund Policy:

I have a simple refund policy. If you're not 100% satisfied with the purchase, or it's not what you were expecting, just reply to the download email within 30 days and you'll get a full refund. No questions asked.

Praise From Others:

“These benchmarks completely changed how I approach my newsletter business. I gained 5,000 subscribers in a month following the strategies that I developed from using BenchmarkDB.” 

- Full-Time Creator with 75K Subscribers

“Since using my results to make some changes to the way I was operating, I started making more connections and have had great conversations. I broke the 250,000 download mark today.” 

- Creator of an Industry #1 Podcast

"Since using the benchmarks, I have:

* Nearly doubled my newsletter subscribers

* Made new business deals (through higher engagement)

* Increased annualized revenue by 75%

This stuff really works!" 

- Publisher of a 50K Subscriber Newsletter

“I never plug products. I made an exception for this because I’ve benefited greatly from it. Almost 30% revenue growth in 90 days. Importantly, I now understand why having a measurement system in place is valuable. These benchmarks are essential.” 

 - Founder of a $1M Independent Company

“Just completed entering my data for BenchmarkDB’s YouTube Channel product and loved it. Here's three key takeaways:

* Understand the drivers of your business

* There are always areas of improvement, even when things are run well

* You can leave a lot of money on the table without really knowing

Time to get to work” 

- Creator of YouTube Channel with 120K Subscribers