You’ve got a few fans, there is some sporadic engagement, and some content creation. However, you want to take this up the next level.
Companies like Apple, Microsoft, even Harley Davidson have been using the advantage of brand advocates for getting word of mouth marketing, increasing customer satisfaction and ultimately getting more business.
If you're hoping to reap the benefits of a thriving brand advocate community and want awesome word of mouth, reduced customer support costs and keep your customers happy, then you need to put in place an effective brand advocacy program.
The Brand Advocacy quick start guide shows how software product companies can build a brand advocacy program using the RIDE framework.
Will it work for non-software companies?
Yes, it will but the examples in the book are largely about software, its based on my experience in initiating and supporting large community programs with Microsoft across more than a few thousand communities and in building an advocacy influence index.
The RIDE Framework is a system, which helps you build a brand advocacy program.
The RIDE framework can be followed by anybody. It is simple and flexible to help you define your brand advocate program the way you want. Keeping your goals and your brand advocates goals in mind; it helps you define your unique program.
No lengthy mumbo-jumbo
The reason it is called a quick start guide is as it’s a good fast read and easy to implement.
It's got tons of visuals to help explain the concepts easily and gets you started right away in the right way.