A successful independent business must deliver a memorable experience. Your physical space contributes quite a bit. In fact: in many ways your place _is_ your product!
This guide is packed with minimal amounts of design history and theory. Instead, it is jam-packed with actionable, practical tips any brick-and-mortar business can inexpensively incorporate to set themselves apart from the crowd.
Learn how to:
+ Communicate with confidence and clarity.
+ Create marketable "moments" customers want to share.
+ Reinforce your brand and its mission through thoughtful design.
Katie is owner of 7-year old George Bowers Grocery, recently called "one of the more eclectic food outposts" by Richmond Magazine. It has also been seen in the New York Times, Salon, and Amex Small Business. Her business was also featured in an hour-long episode on American Public Radio.
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