A business book with some art and expertise. I tried to break all the rules of what you're supposed to do when creating a book. It’s short and fun. Positioning means being more relevant to less people. Positioning your business is personal. I expose some of the ways we’ve been taught and why we follow along. Then I build on that. The tighter you position your business, more patterns emerge. Then we can match the patterns and make more intelligent decisions. Enabling your creativity can change everything.
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