Small farmers are charged with a monumental task of unwinding years of bad policy that has created a society which has forgotten what real food actually is, all while running a business.
In our hearts we want to produce food that is healthy for people while rebuilding soil, improving animal welfare, and reinvigorating local economies. Thee scope of that goal can be hard to translate into a clear and simple message. While this book applies to any small business, I have chosen to focus on pasture-raised chicken and eggs to give a starting point to our collective farm marketing solutions.
Within these pages you will find:
- Actionable marketing strategies
- Useful marketing materials
- Case studies of successful campaigns
- What to do with social media
- How to create better visuals
The change you want to see requires education. Education requires good marketing. That is what this book is all about.
Please note: This is the PDF version or Digital Download version of the book. You will get it instantly, but it's not the printed physical version.